TAG Body Spray is manufactured by TAG Fragrance Company, a subsidiary of Procter & Gamble. It was first released in 2005. From 2005 to 2007, TAG Fragrance Company was part of Global Gillette, until Gillette was bought out by Procter & Gamble and dissolved.
History
TAG is a re-incarnation of Right Guard Body Spray, released in 2002. Right Guard Body Spray was discontinued after several months due to very low sales. Gillette then spent the next few years trying to find how to successfully market a body spray for teenage boys.[1] As a result of their research, TAG was released in the beginning of 2005. Gillette decided not to include any sign that Gillette manufactured the product on the product itself or in the advertising. It was decided that Gillette's reputation from its other products would detract from the sale of TAG.
Marketing
The marketing campaign focuses on what the company describes as the "teenage boy fantasies" of being approach by attractive women.[1] The product's packaging, which is charcoal-grey and depicts silouhettes of women, uses fragrance names evoking success in dating.[2] The product launched a line called the TAG Signature Series in July 2009, which reintroduced three scents with new packaging which featuring basketball star Carmelo Anthony, skateboarder Rob Dyrdek, and rapper Ludacris
Fragrances
Three fragrances are offered under the TAG label, each featuring a different celebrity endorsing the product on its packaging.
Make Moves, endorsed by Rob Dyrdek.
Stay Up, endorsed by Carmelo Anthony.
Get Yours, endorsed by Ludacris.
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