Rolls After 'Phantom', Rolls Royce is ready to drive its most technologically advanced car 'Ghost' into India and hoped that at least 45 people with crores in disposable income would be charmed by the vehicle’s simplistic design. The company today previewed Ghost, the super luxury sedan with a whisper-quiet engine and a price tag of Rs 2.5 crore, in the country and expects the first delivery to happen in quarter one of next year.-Royce Regional Director Asia pacific Colin Kelly, right, poses for the media at the launch preview of the company€™s new four door super luxury saloon, the Ghost, in New Delhi, India, Friday, Nov. 20, 2009. The approximate price of Ghost in India is US$ 510204. (AP Photo))
The 6.6 L twin-turbo car is charged with a V12 engine. "We expect to sell 75 units in 2010 in India, of which ''Ghost'' will comprise 50-60 units," Roll Royce Regional Director Asia Pacific Colin Kelly told reporters. Rolls-Royce Regional Director Asia pacific Colin Kelly, left, and General manager South and East Asia Pacific Brenda Pek, center, unveil the company's new four door super luxury saloon, the Ghost, in New Delhi, India, Friday, Nov. 20, 2009. The approximate price of Ghost in India is US$ 510204. (AP Photo)
Last year, the company had sold about 15 units in the country, comprising cars from the 'Phantom' family. He said the company might witness a slowdown in its global sales this year because of the global recession. The company had globally sold 1,212 units of its cars last year. This year, the company is looking to more than double its global sales.
Media personnel are seen reflected on the newly unveiled Rolls Royce’s four door super luxury saloon, the Ghost, in New Delhi, India, Friday, Nov. 20, 2009. The approximate price of Ghost in India is US$ 510204. (AP Photo)
"We are looking for sales of 2,500 units globally in 2010, of which two-third is expected to come from the yet to be launched ''Ghost''," Rolls Royce General Manager (South and East Asia Pacific) Brenda Pek said. She added that in India the company expects to sell 14-16 units this year and increase it to 75 units next year. Rolls-Royce Regional Director Asia Pacific Colin Kelly, center, poses for the media at the launch preview of the company€™s new four door super luxury saloon, the Ghost, in New Delhi, India, Friday, Nov. 20, 2009. The approximate price of Ghost in India is US$ 510204. (AP Photo)
BY:-AJAZUL HAQUE
PGDM 3RD SEM
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