Racing Boy Yamaha 135LC Parts Advertisement
click to enlarge (1600 px)I have stumble upon this ads from one local cub bike magazine. It is a very good ads for Yamaha 135LC owners as this ads give them clues on how to mod their bike with Racing Boy items. Racing Boy parts is one of the good parts manufacturer. Some of their parts are made in Malaysia and some in Thailand.The sport rim inside the ads shown is actually from Yamaha 125Z that have rear disc brake system. You can have two choices to install rear brake system to your Yamaha 135LC. One is using this setup that is using the sport rims from Yamaha 125Z or, you can use the Yamaha X1R Thailand version. Whatever you choose is okay, because the rear brake system for 125Z and X1R is almost the same.
RAHUL KR.GUPTS PGDM 1ST YEAR
November 30, 2009
Reliance mobile
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CAMPUS ROCK IDOLS 07
Hero Honda Motorola Campus Rock Idols, India’s largest inter-college rock music competition is all set for the forth edition. The annual independent competition “Campus Rock Idols” for amateur bands at the campus level, in this third consecutive year, offers an ultimate experience for bands to perform on a professional, technical and evolved production offering.
DNA and Sports Media Pvt Ltd are the organizers and event managers of Campus Rock Idols which debuted in 2004 is already India’s biggest annual independent college music festival/completion. CRI covers multiple cities and on an average involves 300 colleges and 275 bands in a two-three month rock music extravaganza.
Campus Rock Idols 07 will be held across India in 10 cities over a 2-month period, commencing from October 27 2007, and culminating on December 2, 2007 with a grand finale in Delhi.
Hero Honda, keeping in mind the appeal of music with the youth continues to communicate their brands through this unique initiative.
The regional events will commence in October 2007 in Indore, Hyderabad, Delhi, Manipal, Ahmedabad, Bangalore, Shillong, Kolkata and Punerespectively. Bangalore, Hyderabad, Manipal form the South Zone for the music fest. In the West Zone, the regional events will take place in Pune and Ahmedabad. Jaipur, Delhi and Chandigarh form the three cities in the North Zone. In the East Zone, the regional events will be in Calcutta and Shillong.
On completion of the regional events, the regional finals will be held at Delhi, Bangalore, Kolkata, and Pune. The participants will be the first two winning bands from each of the regional events including the metro events. The chosen bands will be provided with travel and accommodation for the regional finals from the various campuses.
No other city can be more rocking for the finals than Delhi. The winning college band will become the Hero Honda “CAMPUS ROCK IDOL”
In The Press
Advertising
RAHUL KR.GUPTA PGDM 1ST YEAR
Hero Honda Motorola Campus Rock Idols, India’s largest inter-college rock music competition is all set for the forth edition. The annual independent competition “Campus Rock Idols” for amateur bands at the campus level, in this third consecutive year, offers an ultimate experience for bands to perform on a professional, technical and evolved production offering.
DNA and Sports Media Pvt Ltd are the organizers and event managers of Campus Rock Idols which debuted in 2004 is already India’s biggest annual independent college music festival/completion. CRI covers multiple cities and on an average involves 300 colleges and 275 bands in a two-three month rock music extravaganza.
Campus Rock Idols 07 will be held across India in 10 cities over a 2-month period, commencing from October 27 2007, and culminating on December 2, 2007 with a grand finale in Delhi.
Hero Honda, keeping in mind the appeal of music with the youth continues to communicate their brands through this unique initiative.
The regional events will commence in October 2007 in Indore, Hyderabad, Delhi, Manipal, Ahmedabad, Bangalore, Shillong, Kolkata and Punerespectively. Bangalore, Hyderabad, Manipal form the South Zone for the music fest. In the West Zone, the regional events will take place in Pune and Ahmedabad. Jaipur, Delhi and Chandigarh form the three cities in the North Zone. In the East Zone, the regional events will be in Calcutta and Shillong.
On completion of the regional events, the regional finals will be held at Delhi, Bangalore, Kolkata, and Pune. The participants will be the first two winning bands from each of the regional events including the metro events. The chosen bands will be provided with travel and accommodation for the regional finals from the various campuses.
No other city can be more rocking for the finals than Delhi. The winning college band will become the Hero Honda “CAMPUS ROCK IDOL”
In The Press
Advertising
RAHUL KR.GUPTA PGDM 1ST YEAR
November 28, 2009
close up
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Abstract
The caselet throws light on the innovative media strategy adopted by HLL for the re-launch of its toothpaste brand Close-Up. The caselet describes the media mix used for the new marketing communication campaign by HLL. The caselet also provides an overview of the earlier communications initiatives undertaken by HLL for Close-up. The Indian toothpaste market and its characteristics are also touched upon in this caselet.
Issues: |
Increased competition from Colgate and low-end players like Anchor and Ajanta was another reason for the brand’s poor showing. Besides, the oral care category itself declined, with toothpastes witnessing a 12.5 percent drop and toothpowders, an 8 percent fall (ACNielsen Retail Audit 2003).
HLL made several attempts to give a boost to the sagging sales of Close-Up. In the early 2000s, the company launched many variants including Ultra Whitening, Oxy Fresh, and Eucalyptus Blue along with the mother brand -- Tingly Red. In January 2004, the Tingly Red toothpaste was promoted through an ad campaign with the jingle “Kya aap Close Up karte hain?”. However, this move did not yield the desired results. In June 2004, HLL decided to restructure Close-Up’s brand portfolio by dropping the variants and restricting it to the mother brand -- Tingly Red -- and a single variant Lemon Mint.
close up
Abstract
The caselet throws light on the innovative media strategy adopted by HLL for the re-launch of its toothpaste brand Close-Up. The caselet describes the media mix used for the new marketing communication campaign by HLL. The caselet also provides an overview of the earlier communications initiatives undertaken by HLL for Close-up. The Indian toothpaste market and its characteristics are also touched upon in this caselet.
Issues: |
Increased competition from Colgate and low-end players like Anchor and Ajanta was another reason for the brand’s poor showing. Besides, the oral care category itself declined, with toothpastes witnessing a 12.5 percent drop and toothpowders, an 8 percent fall (ACNielsen Retail Audit 2003).
HLL made several attempts to give a boost to the sagging sales of Close-Up. In the early 2000s, the company launched many variants including Ultra Whitening, Oxy Fresh, and Eucalyptus Blue along with the mother brand -- Tingly Red. In January 2004, the Tingly Red toothpaste was promoted through an ad campaign with the jingle “Kya aap Close Up karte hain?”. However, this move did not yield the desired results. In June 2004, HLL decided to restructure Close-Up’s brand portfolio by dropping the variants and restricting it to the mother brand -- Tingly Red -- and a single variant Lemon Mint.
close up
Abstract
The caselet throws light on the innovative media strategy adopted by HLL for the re-launch of its toothpaste brand Close-Up. The caselet describes the media mix used for the new marketing communication campaign by HLL. The caselet also provides an overview of the earlier communications initiatives undertaken by HLL for Close-up. The Indian toothpaste market and its characteristics are also touched upon in this caselet.
Issues: |
Increased competition from Colgate and low-end players like Anchor and Ajanta was another reason for the brand’s poor showing. Besides, the oral care category itself declined, with toothpastes witnessing a 12.5 percent drop and toothpowders, an 8 percent fall (ACNielsen Retail Audit 2003).
HLL made several attempts to give a boost to the sagging sales of Close-Up. In the early 2000s, the company launched many variants including Ultra Whitening, Oxy Fresh, and Eucalyptus Blue along with the mother brand -- Tingly Red. In January 2004, the Tingly Red toothpaste was promoted through an ad campaign with the jingle “Kya aap Close Up karte hain?”. However, this move did not yield the desired results. In June 2004, HLL decided to restructure Close-Up’s brand portfolio by dropping the variants and restricting it to the mother brand -- Tingly Red -- and a single variant Lemon Mint.
close up
Abstract
The caselet throws light on the innovative media strategy adopted by HLL for the re-launch of its toothpaste brand Close-Up. The caselet describes the media mix used for the new marketing communication campaign by HLL. The caselet also provides an overview of the earlier communications initiatives undertaken by HLL for Close-up. The Indian toothpaste market and its characteristics are also touched upon in this caselet.
Issues: |
Increased competition from Colgate and low-end players like Anchor and Ajanta was another reason for the brand’s poor showing. Besides, the oral care category itself declined, with toothpastes witnessing a 12.5 percent drop and toothpowders, an 8 percent fall (ACNielsen Retail Audit 2003).
HLL made several attempts to give a boost to the sagging sales of Close-Up. In the early 2000s, the company launched many variants including Ultra Whitening, Oxy Fresh, and Eucalyptus Blue along with the mother brand -- Tingly Red. In January 2004, the Tingly Red toothpaste was promoted through an ad campaign with the jingle “Kya aap Close Up karte hain?”. However, this move did not yield the desired results. In June 2004, HLL decided to restructure Close-Up’s brand portfolio by dropping the variants and restricting it to the mother brand -- Tingly Red -- and a single variant Lemon Mint.
close up
Abstract
The caselet throws light on the innovative media strategy adopted by HLL for the re-launch of its toothpaste brand Close-Up. The caselet describes the media mix used for the new marketing communication campaign by HLL. The caselet also provides an overview of the earlier communications initiatives undertaken by HLL for Close-up. The Indian toothpaste market and its characteristics are also touched upon in this caselet.
Issues: |
Increased competition from Colgate and low-end players like Anchor and Ajanta was another reason for the brand’s poor showing. Besides, the oral care category itself declined, with toothpastes witnessing a 12.5 percent drop and toothpowders, an 8 percent fall (ACNielsen Retail Audit 2003).
HLL made several attempts to give a boost to the sagging sales of Close-Up. In the early 2000s, the company launched many variants including Ultra Whitening, Oxy Fresh, and Eucalyptus Blue along with the mother brand -- Tingly Red. In January 2004, the Tingly Red toothpaste was promoted through an ad campaign with the jingle “Kya aap Close Up karte hain?”. However, this move did not yield the desired results. In June 2004, HLL decided to restructure Close-Up’s brand portfolio by dropping the variants and restricting it to the mother brand -- Tingly Red -- and a single variant Lemon Mint.
close up
Abstract
The caselet throws light on the innovative media strategy adopted by HLL for the re-launch of its toothpaste brand Close-Up. The caselet describes the media mix used for the new marketing communication campaign by HLL. The caselet also provides an overview of the earlier communications initiatives undertaken by HLL for Close-up. The Indian toothpaste market and its characteristics are also touched upon in this caselet.
Issues: |
Increased competition from Colgate and low-end players like Anchor and Ajanta was another reason for the brand’s poor showing. Besides, the oral care category itself declined, with toothpastes witnessing a 12.5 percent drop and toothpowders, an 8 percent fall (ACNielsen Retail Audit 2003).
HLL made several attempts to give a boost to the sagging sales of Close-Up. In the early 2000s, the company launched many variants including Ultra Whitening, Oxy Fresh, and Eucalyptus Blue along with the mother brand -- Tingly Red. In January 2004, the Tingly Red toothpaste was promoted through an ad campaign with the jingle “Kya aap Close Up karte hain?”. However, this move did not yield the desired results. In June 2004, HLL decided to restructure Close-Up’s brand portfolio by dropping the variants and restricting it to the mother brand -- Tingly Red -- and a single variant Lemon Mint.
November 26, 2009
Vicco turmeric
Ingredients(Percentage in w/w):
Extract of Turmeric 16%,
Sandalwood Oil 0.5%
Excipients:
Strearic Acid 15%,
Sorbitol 3%,
Methyl Paraben Sodium 0.15%,
Propyl Paraben Sodium 0.05%,
Sodium Hydroxide 0.07%,
Water q.s
Extract of Turmeric 16%,
Sandalwood Oil 0.5%
Excipients:
Strearic Acid 15%,
Sorbitol 3%,
Methyl Paraben Sodium 0.15%,
Propyl Paraben Sodium 0.05%,
Sodium Hydroxide 0.07%,
Water q.s
VICCO has combined the goodness of TURMERIC which is said to prevent the penetration of ultra violet rays of the sun into the skin and thus maintains the original colour of the pigment of the skin, with the richness of pure SANDALWOOD OIL which is supposed to be the most cooling element in Vicco Turmeric Cream.
Vicco Turmeric, an Ayurvedic Medicine, prevents and cures skin infections, inflammation, blemishes, wounds and other skin disorders. It soothes boils, pimples, acne and burns. It removes rashes, cures dermatitis, allergic eruption, nappy rashes and eczema. It nourishes the skin, improves tonal value and makes it fair and beautiful.
Vicco Turmeric prevents the penetration of Ultra Viloet rays of the Sun into the skin and thus maintains the original colour of the pigment of the skin.
For better results first wash your skin thoroughly with microbicidal Vicco Turmeric Cream(with Foam Base) and then apply Vicco Turmeric Skin Cream.
Vicco is not tested on animal. No animal ingredients.
Vicco Turmeric, an Ayurvedic Medicine, prevents and cures skin infections, inflammation, blemishes, wounds and other skin disorders. It soothes boils, pimples, acne and burns. It removes rashes, cures dermatitis, allergic eruption, nappy rashes and eczema. It nourishes the skin, improves tonal value and makes it fair and beautiful.
Vicco Turmeric prevents the penetration of Ultra Viloet rays of the Sun into the skin and thus maintains the original colour of the pigment of the skin.
For better results first wash your skin thoroughly with microbicidal Vicco Turmeric Cream(with Foam Base) and then apply Vicco Turmeric Skin Cream.
Vicco is not tested on animal. No animal ingredients.
This luxurious cream vanishes into your skin and starts working its magic from within.
- It protects the skin year round from the elements.
- It keeps pimples and acne at bay, giving skin a blemish-free complexion.
- It rejuvenates and revitalises the skin from within, leaving it soft, supple, and young-looking.
- Being pure and natural, with all the wonderful attributes of turmeric and sandalwood oil, Vicco Turmeric Cream gives the skin a radiance that mere cosmetics can't hold a light to.
CADBURY DAIRY MILK
The story of Cadbury Dairy Milk started way back in 1905 at Bournville, U.K., but the journey with chocolate lovers in India began in 1948.
The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk.
The variants Fruit & Nut, Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults.
Recently, Cadbury Dairy Milk Desserts was launched, specifically to cater to the urge for 'something sweet' after meals.
Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie, chocolate with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, a delightful combination of milk chocolate and white chocolate. Giving consumers an exciting reason to keep coming back into the fun filled world of Cadbury.
Our Journey:
Cadbury Dairy Milk has been the market leader in the chocolate category for years. And has participated and been a part of every Indian's moments of happiness, joy and celebration. Today, Cadbury Dairy Milk alone holds 30% value share of the Indian chocolate market.
In the early 90's, chocolates were seen as 'meant for kids', usually a reward or a bribe for children. In the Mid 90's the category was re-defined by the very popular `Real Taste of Life' campaign, shifting the focus from `just for kids' to the `kid in all of us'. It appealed to the child in every adult. And Cadbury Dairy Milk became the perfect expression of 'spontaneity' and 'shared good feelings'.
The 'Real Taste of Life' campaign had many memorable executions, which people still fondly remember. However, the one with the "girl dancing on the cricket field" has remained etched in everyone's memory, as the most spontaneous & un-inhibited expression of happiness.
This campaign went on to be awarded 'The Campaign of the Century', in India at the Abby (Ad Club, Mumbai) awards.
In the late 90's, to further expand the category, the focus shifted towards widening chocolate consumption amongst the masses, through the 'Khanewalon Ko Khane Ka Bahana Chahiye' campaign. This campaign built social acceptance for chocolate consumption amongst adults, by showcasing collective and shared moments.
More recently, the 'Kuch Meetha Ho Jaaye' campaign associated Cadbury Dairy Milk with celebratory occasions and the phrase "Pappu Pass Ho Gaya" became part of street language. It has been adopted by consumers and today is used extensively to express joy in a moment of achievement / success.
The interactive campaign for "Pappu Pass Ho Gaya" bagged a Bronze Lion at the prestigious Cannes Advertising Festival 2006 for 'Best use of internet and new media'. The idea involved a tie-up with Reliance India Mobile service and allowed students to check their exam results using their mobile service and encouraged those who passed their examinations to celebrate with Cadbury Dairy Milk.
The 'Pappu Pass Ho Gaya' campaign also went on to win Silver for The Best Integrated Marketing Campaign and Gold in the Consumer Products category at the EFFIES 2006 (global benchmark for effective advertising campaigns) awards.
Garnier UV Protect SPF 50 Sunscreen with Mexoryl
My favourite sunscreen for the face is the L’oreal UV Perfect SPF50 - Anti dullness. It doesn’t seem to suit everyone though. Many people complain about the fact it makes their skin oily and some others have complained of breakouts.
I passed by the Garnier counter at Watson’s a few days ago and I spotted something new – the Garnier UV Protect SPF50 Sunscreen with PA+++. I scanned the back of the box and saw that it contained Mexoryl, which is a chemical block for UVA and UVB sun rays. I couldn’t find any information on this sunscreen online at all nor have I seen anything in print in the news. Perhaps I’m looking in the wrong places, but the only Garnier sunscreens I can find online are by Ambre Solaire which we don’t find here. This was manufactured by Garnier in Indonesia, so I’m wondering if this Garnier UV Protect sunscreen is only found in Asia. Thus far, I think so, just like the L’oreal UV Perfect is only found in Asia.
I passed by the Garnier counter at Watson’s a few days ago and I spotted something new – the Garnier UV Protect SPF50 Sunscreen with PA+++. I scanned the back of the box and saw that it contained Mexoryl, which is a chemical block for UVA and UVB sun rays. I couldn’t find any information on this sunscreen online at all nor have I seen anything in print in the news. Perhaps I’m looking in the wrong places, but the only Garnier sunscreens I can find online are by Ambre Solaire which we don’t find here. This was manufactured by Garnier in Indonesia, so I’m wondering if this Garnier UV Protect sunscreen is only found in Asia. Thus far, I think so, just like the L’oreal UV Perfect is only found in Asia.
Commonwealth Countries
Commonwealth Countries
There are 53 countries of the Commonwealth, of which 47 are currently Commonwealth Foundation members.
Membership of the Foundation is voluntary, and is open to all Commonwealth governments. Associated states or overseas territories of member governments of the Foundation can apply for associate membership.
Antigua and BarbudaAustraliaThe Bahamas Bangladesh Barbados Belize Botswana Brunei Darussalam Cameroon Canada Cyprus Dominica Fiji Islands The Gambia Ghana Grenada Guyana India Jamaica Kenya Kiribati Lesotho Malawi Malaysia Maldives Malta Mauritius
Mozambique Namibia Nauru New Zealand Nigeria Pakistan Papua New Guinea St Kitts and Nevis St Lucia St Vincent and the Grenadines Samoa Seychelles Sierra Leone Singapore Solomon Islands South Africa Sri Lanka Swaziland Tonga Trinidad and Tobago Tuvalu Uganda United Kingdom United Republic of Tanzania Vanuatu Zambia *Gibraltar
(Italics indicates countries which are not currently members of the Commonwealth Foundation.)*Associated members
Please note that, unless stated otherwise, citizens of countries which are not members of the Commonwealth Foundation are not eligible for support from the Foundation or participation in Foundation activities.
There are 53 countries of the Commonwealth, of which 47 are currently Commonwealth Foundation members.
Membership of the Foundation is voluntary, and is open to all Commonwealth governments. Associated states or overseas territories of member governments of the Foundation can apply for associate membership.
Antigua and BarbudaAustraliaThe Bahamas Bangladesh Barbados Belize Botswana Brunei Darussalam Cameroon Canada Cyprus Dominica Fiji Islands The Gambia Ghana Grenada Guyana India Jamaica Kenya Kiribati Lesotho Malawi Malaysia Maldives Malta Mauritius
Mozambique Namibia Nauru New Zealand Nigeria Pakistan Papua New Guinea St Kitts and Nevis St Lucia St Vincent and the Grenadines Samoa Seychelles Sierra Leone Singapore Solomon Islands South Africa Sri Lanka Swaziland Tonga Trinidad and Tobago Tuvalu Uganda United Kingdom United Republic of Tanzania Vanuatu Zambia *Gibraltar
(Italics indicates countries which are not currently members of the Commonwealth Foundation.)*Associated members
Please note that, unless stated otherwise, citizens of countries which are not members of the Commonwealth Foundation are not eligible for support from the Foundation or participation in Foundation activities.
November 25, 2009
In a major push ahead of the critical summer season, Parle Agro has launched an aggressive marketing campaign that will look at repositioning its mango drink Frooti as a more contemporary youthful brand. Creativeland Asia has worked on the repositioning which will has seen a repackaging for the mango drink, created in-house by the agency. Built around the concept of ‘Why Grow up,’ the TVC that went on air recently is a montage of shots showing mango lovers from various age groups enjoying the drink, slurping it without any inhibitions. All the slurping sounds are edited in a way that lends itself to a rhythm. The TVC ends with a sign off saying; Why grow up?’ “The Frooti revamp has been a nine month exercise, it started with an extensive look at the market, the target consumer, his new values. Then we studied the brand, its history, it’s strengths. Today, ‘cool’ comes from being unabashed about what you are and not by aping or trying to be someone else. A mango cannot be a grown up serious fruit. You cannot eat it with a fork and a knife. It is asymmetrical and people go nuts having a mango. It is a childlike fruit. Frooti embodies the spirit of mango. We couldn’t try and behave like a gaming brand or a jeans brand. We had to find a voice for Frooti that was well within its values and yet so cool and contemporary that people in their head said ‘Wow, I didn’t look at Frooti like that’, not that this isn’t Frooti,” explained Sajan Raj Kurup, chairman and chief creative officer, Creativeland Asia on the thought that went into the repositioning exercise.The TVC has been shot by Prakash Varma of Nirvana films. The film was edited in VHQ, Singapore and the sound design for the commercial was created by The Gunnery in Singapore.Kurup says the ‘Why grow up’ campaign sets the stage for a 10 year strategy from here on. The Frooti logo has been tweaked to look a little more contemporary. The new Frooti packaging will now carry new Mango Emoticons, which the agency has termed Mangoticons. Adds Kurup, “We have launched with three new pack designs with three new mangoticons. By the next season, we will have 25 mangoticons in the market. The ‘Why grow up’ campaign will be a culmination of various media, both conventional and alternate. The web, social media, ambient installations, in premise stunts etc with a huge thrust on user generated content.”
BY: NEHA GOYAL
PGDM 1ST SEM
Bajaj India has come up with another facelift, this time it is their flagship bike - Pulsar 220. The new Bajaj Pulsar 220 is reported to the fastest Indian bike ever built. Bajaj team has successfully reached the top speed of 144 kmph and thus made the bike as the fastest bike in the country . New Pulsar 220cc's gear ratio is optimized to achieve the top speed.
Pulsar's 220cc oil cooled, Digital Twin Spark Fuel Injection (DTS FI) engine produces an awesome power of 20 Bhp at 8500rpm and an incredible torque of 19 Nm at 6500rpm. It also features the Bajaj’s well proven exhausTEC (to beef up low-down power). Pulsar 220cc features the standard five speed gearbox with one down and four up pattern. Oil cooler placed just below the fuel tank helps in further cooling of engine lubricant and keep this high performance engine cool.
Pulsar 220cc is the most stylish bike available in India after the Yamaha R15 & Karizma R. Though it resembles its siblings in most sense the voluminous front fairing and the fairing mounted mirrors distinct the pulsar 220cc from others. Pulsar 220cc comes with six spoke alloy wheels, stylish body panels, clear lens indicators and exposed chain. Like its family members, in pulsar 220cc except for the tachometer, everything else including fuel gauge, speedometer, odo and two trip meters finds place in the orange glow of the digital read. The stepped seat is adequately padded for both rider and pillion and ends in a smart two-piece grab bar.
Pulsar 220cc DTS FI offers a little under-seat storage cubby that can be unlocked via a cable release located under its lockable side panel. A massive stainless steel and alloy silencer adds a zing to the pulsar 220 along with the generous use of alloy for its rims, steering head, footrest-mounts and fuel-filler lid.
Pulsar 220cc is the most stylish bike available in India after the Yamaha R15 & Karizma R. Though it resembles its siblings in most sense the voluminous front fairing and the fairing mounted mirrors distinct the pulsar 220cc from others. Pulsar 220cc comes with six spoke alloy wheels, stylish body panels, clear lens indicators and exposed chain. Like its family members, in pulsar 220cc except for the tachometer, everything else including fuel gauge, speedometer, odo and two trip meters finds place in the orange glow of the digital read. The stepped seat is adequately padded for both rider and pillion and ends in a smart two-piece grab bar.
Pulsar 220cc DTS FI offers a little under-seat storage cubby that can be unlocked via a cable release located under its lockable side panel. A massive stainless steel and alloy silencer adds a zing to the pulsar 220 along with the generous use of alloy for its rims, steering head, footrest-mounts and fuel-filler lid.
price of Rs. 85,000
BY:
ANOOP KUMAR GUPTA
PGDM 1ST SEM
Petroleum Jelly
Vaseline® Petroleum Jelly is a mixture of mineral oils, paraffin and microcrystalline waxes that, when blended together, create something remarkable - a smooth jelly that has a melting point just above body temperature. The result - it literally melts into skin, flowing into the spaces between cells and the gaps in our lipid barrier. Once there, it re-solidifies, locking itself in place.Vaseline® Petroleum Jelly serves two functions: First it helps keep the outside world out - it protects skin from the effects of weather and exposure. Second, it acts like a sealant to help keep the inside world in - it forms an occlusive barrier to the natural water loss of our skin. So skin that is dry and chapped is protected from drying elements, enabling skin-softening moisture to build up naturally from inside the skin itself
Vaseline® Petroleum Jelly is a mixture of mineral oils, paraffin and microcrystalline waxes that, when blended together, create something remarkable - a smooth jelly that has a melting point just above body temperature. The result - it literally melts into skin, flowing into the spaces between cells and the gaps in our lipid barrier. Once there, it re-solidifies, locking itself in place.Vaseline® Petroleum Jelly serves two functions: First it helps keep the outside world out - it protects skin from the effects of weather and exposure. Second, it acts like a sealant to help keep the inside world in - it forms an occlusive barrier to the natural water loss of our skin. So skin that is dry and chapped is protected from drying elements, enabling skin-softening moisture to build up naturally from inside the skin itself
Petroleum Jelly
Vaseline® Petroleum Jelly is a mixture of mineral oils, paraffin and microcrystalline waxes that, when blended together, create something remarkable - a smooth jelly that has a melting point just above body temperature. The result - it literally melts into skin, flowing into the spaces between cells and the gaps in our lipid barrier. Once there, it re-solidifies, locking itself in place.Vaseline® Petroleum Jelly serves two functions: First it helps keep the outside world out - it protects skin from the effects of weather and exposure. Second, it acts like a sealant to help keep the inside world in - it forms an occlusive barrier to the natural water loss of our skin. So skin that is dry and chapped is protected from drying elements, enabling skin-softening moisture to build up naturally from inside the skin itself
Vaseline® Petroleum Jelly is a mixture of mineral oils, paraffin and microcrystalline waxes that, when blended together, create something remarkable - a smooth jelly that has a melting point just above body temperature. The result - it literally melts into skin, flowing into the spaces between cells and the gaps in our lipid barrier. Once there, it re-solidifies, locking itself in place.Vaseline® Petroleum Jelly serves two functions: First it helps keep the outside world out - it protects skin from the effects of weather and exposure. Second, it acts like a sealant to help keep the inside world in - it forms an occlusive barrier to the natural water loss of our skin. So skin that is dry and chapped is protected from drying elements, enabling skin-softening moisture to build up naturally from inside the skin itself
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documeebok Sun glass complaints
AVA Merchandising/Reebok Sun glass
Posted: 2009-06-16 by Manojmastiff Send email
Fake brand
I placed an order for Reebok Sunglass which was worth Rs. 4999/- but the offer price for ICICI CC card holder was Rs. 1115/-. It was a good deal I thought. I received the order and when I started wearing it, there was a itching sensation in my eyes after couple of hours. I use RayBan sunglasses, I never felt such shit in my eyes. The AVA is a fraud company. I request all the readers never buy anything online which appears to be heavy discounted. You are being duped. Beware of such fake supplying companies
hy
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documeebok Sun glass complaints
AVA Merchandising/Reebok Sun glass
Posted: 2009-06-16 by Manojmastiff Send email
Fake brand
I placed an order for Reebok Sunglass which was worth Rs. 4999/- but the offer price for ICICI CC card holder was Rs. 1115/-. It was a good deal I thought. I received the order and when I started wearing it, there was a itching sensation in my eyes after couple of hours. I use RayBan sunglasses, I never felt such shit in my eyes. The AVA is a fraud company. I request all the readers never buy anything online which appears to be heavy discounted. You are being duped. Beware of such fake supplying companies
hy
Petroleum Jelly
Vaseline® Petroleum Jelly is a mixture of mineral oils, paraffin and microcrystalline waxes that, when blended together, create something remarkable - a smooth jelly that has a melting point just above body temperature. The result - it literally melts into skin, flowing into the spaces between cells and the gaps in our lipid barrier. Once there, it re-solidifies, locking itself in place.
Vaseline® Petroleum Jelly serves two functions: First it helps keep the outside world out - it protects skin from the effects of weather and exposure. Second, it acts like a sealant to help keep the inside world in - it forms an occlusive barrier to the natural water loss of our skin. So skin that is dry and chapped is protected from drying elements, enabling skin-softening moisture to build up naturally from inside the skin itself.
Vaseline® Petroleum Jelly serves two functions: First it helps keep the outside world out - it protects skin from the effects of weather and exposure. Second, it acts like a sealant to help keep the inside world in - it forms an occlusive barrier to the natural water loss of our skin. So skin that is dry and chapped is protected from drying elements, enabling skin-softening moisture to build up naturally from inside the skin itself.
November 24, 2009
CADBURY DAIRY MILK
The story of Cadbury Dairy Milk started way back in 1905 at Bournville, U.K., but the journey with chocolate lovers in India began in 1948.
The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk.The variants Fruit & Nut, Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults.
Recently, Cadbury Dairy Milk Desserts was launched, specifically to cater to the urge for 'something sweet' after meals.
Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie, chocolate with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, a delightful combination of milk chocolate and white chocolate. Giving consumers an exciting reason to keep coming back into the fun filled world of Cadbury.
Our Journey:
Cadbury Dairy Milk has been the market leader in the chocolate category for years. And has participated and been a part of every Indian's moments of happiness, joy and celebration. Today, Cadbury Dairy Milk alone holds 30% value share of the Indian chocolate market.
The 'Real Taste of Life' campaign had many memorable executions, which people still fondly remember. However, the one with the "girl dancing on the cricket field" has remained etched in everyone's memory, as the most spontaneous & un-inhibited expression of happiness.
This campaign went on to be awarded 'The Campaign of the Century', in India at the Abby (Ad Club, Mumbai) awards.
In the late 90's, to further expand the category, the focus shifted towards widening chocolate consumption amongst the masses, through the 'Khanewalon Ko Khane Ka Bahana Chahiye' campaign. This campaign built social acceptance for chocolate consumption amongst adults, by showcasing collective and shared moments.
More recently, the 'Kuch Meetha Ho Jaaye' campaign associated Cadbury Dairy Milk with celebratory occasions and the phrase "Pappu Pass Ho Gaya" became part of street language. It has been adopted by consumers and today is used extensively to express joy in a moment of achievement / success.
The 'Pappu Pass Ho Gaya' campaign also went on to win Silver for The Best Integrated Marketing Campaign and Gold in the Consumer Products category at the EFFIES 2006 (global benchmark for effective advertising campaigns) awards.
Did You Know:
Cadbury Dairy Milk emerged as the No. 1 most trusted brand in Mumbai for the 2005 edition of Brand Equity's Most Trusted Brands survey.
the front
BY:-AJAZUL HAQUE
PGDM 3RD SEM
Honda Civic
Honda has launched the newer version of its popular premium sedan segment model Honda Civic with some new exterior features and some interior and exterior cosmetic changes. The newer version of Honda Civic is more stylish than its older version and its front looks aggressive with its stylish grille, fog lamps and sporty headlamps. The all new Honda Civic is available with three varaints - Honda Civic S MT with manual transmission gearbox and Honda Civic V MT and AT which is available with manual and automatic transmission option respectively. Honda has also introduces two accessories packages Elegance and Inspire with Honda Civic. For the Elegance package (without Fog Lamps) you need to pay Rs 34,000 extra and Elegance package (with Fog Lamps) you have to pay Rs 50,000 extra. And for Inspire package (without Fog Lamps) you need to pay Rs 69,000 extra and Inspire package (with Fog Lamps) you need to pay Rs 85,000 extra. The Elegance package offers Backup Sensor, Illuminated Side Step Garnish and Door Visior while the Inspire package offers Front Under Spoiler, Trunk Spoiler, Rear Under Spoiler and Side Under Spoiler. The all new Honda Civic is a luxurious sedan model which has lot of advanced features to offer to its potential buyers - new i-VTEC engine, new aerodynamic design, more grandeur, increased interior space, and of course, top-notch performance.
Honda Civic PriceRs 1,180,000* - Rs 1,413,000*
BY: ANOOP KUMAR GUPTA
PGDM 1ST SEM
Honda Civic PriceRs 1,180,000* - Rs 1,413,000*
BY: ANOOP KUMAR GUPTA
PGDM 1ST SEM
Honda entered the Indian motorcycle market with Honda Unicorn gifted with strong engine, rugged looks and pleasing performance. Unicorn offers superior mileage and pick up and has all the features and facilities one could wish for. Unicorn is the first bike in India with mono suspension feature.
Honda Unicorn is equipped with extremely refined and responsive 150cc engine. This smooth revving engine has been infused with a high torque characteristic that makes the Unicorn one of the most fuel-efficient in its class. The high torque available at low rpm levels also reduces the necessity of frequent switching to a lower gear in city riding conditions.
The Unicorn's 150cc engine develops a peak torque of 1.3 Kg-m at an astonishingly low 5,500 rpm. The only thing that looked somewhat odd is the mediocre size rear tyre. For such a big bike, Honda should have fitted a more wider tyre. The clutch lever drive is smooth and there is no need to use much force. The engine is powerful enough & gear shifts are smooth and there is no stress or pain while shifting them.
The instruments are similar to a entry-level sports bike with a big tacho and smaller speedo. It also features a fuel gauge and lights for Power on, Winkers and High beam. The tail lamps follows the fashion statement from Dio. The winkers are stylish and up-to-date. One noteworthy feature is the head lamp flasher works even if the engine is OFF. Yes, the flasher uses the battery power. This is one feature that is not found in other bikes.
Honda Unicorn's other useful features include a puncture resistant Tuff-up tube, tyre combination at the rear, storage space under the seat and sturdy lights for better visibility. It is available in Black, Candy Blazing Red, Champion Blue Metallic, Geny Grey Metallic & Forced Silver Metallic.
BY:
RAHUL KUMMAR GUPTA
PGDM 1ST SEM
Honda Unicorn is equipped with extremely refined and responsive 150cc engine. This smooth revving engine has been infused with a high torque characteristic that makes the Unicorn one of the most fuel-efficient in its class. The high torque available at low rpm levels also reduces the necessity of frequent switching to a lower gear in city riding conditions.
The Unicorn's 150cc engine develops a peak torque of 1.3 Kg-m at an astonishingly low 5,500 rpm. The only thing that looked somewhat odd is the mediocre size rear tyre. For such a big bike, Honda should have fitted a more wider tyre. The clutch lever drive is smooth and there is no need to use much force. The engine is powerful enough & gear shifts are smooth and there is no stress or pain while shifting them.
The instruments are similar to a entry-level sports bike with a big tacho and smaller speedo. It also features a fuel gauge and lights for Power on, Winkers and High beam. The tail lamps follows the fashion statement from Dio. The winkers are stylish and up-to-date. One noteworthy feature is the head lamp flasher works even if the engine is OFF. Yes, the flasher uses the battery power. This is one feature that is not found in other bikes.
Honda Unicorn's other useful features include a puncture resistant Tuff-up tube, tyre combination at the rear, storage space under the seat and sturdy lights for better visibility. It is available in Black, Candy Blazing Red, Champion Blue Metallic, Geny Grey Metallic & Forced Silver Metallic.
BY:
RAHUL KUMMAR GUPTA
PGDM 1ST SEM
advertisement strategies of pantaloons
The complete list of retail brands created and promoted by Pantaloon Retail India Ltd across various retail segments.FASHION: Pantaloons, Central Big Bazaar and Fashion StationFOOD: Food BazaarGENERAL MERCHANDISE: Central Malls and Big BazaarSPECIALITY RETAILING: All , Blue SkyHOME: Home Town, E-Zone, Furniture Bazaar, Electronics Bazaar, Collection I and MelaBOOKS AND STORES: DepotCOMMUNICATIONS: M- Zone and Converge MWELLESS: Star and SitaraE-TAILING: Futurebazaar.ComFOOTWEAR: Show FactoryLEISURE AND ENTERTAINMENT: Bowling Co, Rain, Bollywood Café, Chamosa, Fuel, Sports Bar, Food Stop and Your Kitchen.
POSTED BY:
NEHA GOYALPGDM(1st)
POSTED BY:
NEHA GOYALPGDM(1st)
advertisement strategies of pepsi
Pepsi’s new campaign will be a consumer–centric advertising campaign without any celebrities,” informed industry sources. ‘Celebrities may come and go but brands are forever,’ seems to be PepsiCo’s new motto.
Incidentally, PepsiCo has not yet renewed Sachin Tendulkar’s contract which expired in May this year. According to industry sources, PepsiCo is now shifting its marketing focus to MS Dhoni, the highest paid IPL player. “The company will bring in MS Dhoni to the centre space from side lines. Of course, PepsiCo will make Dhoni wear some decent clothes to erase his Lungi-clad image,” said Prahlad Kakar, a leading ad film maker in Mumbai. Remember Pepsi’ ads featuring Dhoni, captain of the Chennai Super Kings team?
Enthused by the response to Dhoni’s ‘Mind it’ ads, the company will now project Dhoni as its brand icon in the next few months, predict industry analysts. “Young cine stars Deepika Padukone and Ranbir Kapoor now star in Pepsi Youngistan campaign. Very soon, we may see Dhoni sharing the screen space with Shar Rukh Khan in Pepsi ads,” added analysts.When contacted by FE, PepsiCo India declined to comment on its advertising plans.
On PepsiCo’s shift in strategy, Ramesh Narayan, veteran advertising professional based in Mumbai said: “I think every brand needs to keep in mind its profile. And Pepsi has always stood for the youth. I do not think it is any comment on Tendulkar as a player but they need to refresh their stable of sports person with younger people.” In sync with its new strategy, PepsiCo has roped in Ishant Sharma and Rohit Sharma to feature in its ‘Yeh hai Youngistan Meri Jaan’-dumping cricket stars Dravid and Ganguly.
POSTED BY:
NEHA GOYAL
PGDM(1st)
Incidentally, PepsiCo has not yet renewed Sachin Tendulkar’s contract which expired in May this year. According to industry sources, PepsiCo is now shifting its marketing focus to MS Dhoni, the highest paid IPL player. “The company will bring in MS Dhoni to the centre space from side lines. Of course, PepsiCo will make Dhoni wear some decent clothes to erase his Lungi-clad image,” said Prahlad Kakar, a leading ad film maker in Mumbai. Remember Pepsi’ ads featuring Dhoni, captain of the Chennai Super Kings team?
Enthused by the response to Dhoni’s ‘Mind it’ ads, the company will now project Dhoni as its brand icon in the next few months, predict industry analysts. “Young cine stars Deepika Padukone and Ranbir Kapoor now star in Pepsi Youngistan campaign. Very soon, we may see Dhoni sharing the screen space with Shar Rukh Khan in Pepsi ads,” added analysts.When contacted by FE, PepsiCo India declined to comment on its advertising plans.
On PepsiCo’s shift in strategy, Ramesh Narayan, veteran advertising professional based in Mumbai said: “I think every brand needs to keep in mind its profile. And Pepsi has always stood for the youth. I do not think it is any comment on Tendulkar as a player but they need to refresh their stable of sports person with younger people.” In sync with its new strategy, PepsiCo has roped in Ishant Sharma and Rohit Sharma to feature in its ‘Yeh hai Youngistan Meri Jaan’-dumping cricket stars Dravid and Ganguly.
POSTED BY:
NEHA GOYAL
PGDM(1st)
advertisement strategies of britania
Even as Britannia Industries Ltd (BIL) is unwrapping a new advertising strategy for its relaunched brand MarieGold, Parle Products Pvt Ltd has roped in Ogilvy & Mather India to design the advertising plans for its yet-to-be launched brand Monaco Bites. With the entry of Hindustan Lever Ltd’s biscuit brand Modern Energy Biscuits, competition is hotting up in the Rs 2,500-crore Indian biscuits market.
For starters, BIL has recently relaunched its flagship brand MarieGold with value additions in a bid to rejuvenate the brand. Along with the relaunch, the company has also revamped the advertising and packaging strategy of the brand in the overcrowded category.
Strapped with a new tagline ‘Packed with wheat energy’, the new avatar of MarieGold in a new packaging hit the Indian marketplace just a few days ago. The company is still in the process of rolling out the relaunched brand across the country, inform sources from the company.
And to announce the relaunch of MarieGold, BIL is rolling out a multi-media ad campaign which includes press advertisement, television commercials and radio advertising, says Lowe India (Bangalore) vice-president Preeti Maroli. “We’ll be using all the media vehicles that are available. To start with, we have launched a television commercial in Hindi. Very soon, we will roll out print ad campaign first in Hindi. Later we will go for press ads in English,” she adds.
To support the mass media ad campaign for its relaunched brand, the agency will be using below-the-line activities too, says Ms Maroli. The agency also has plans to put up hoardings and banners as part of its outdoor media strategy. “As for our ad strategy, we have used the health plank to highlight the the benefit of wheat energy in the relaunched MarieGold. And of course, we have revamped MarieGold’s packaging strategy with the relaunch,” adds Ms Maroli.
POSTED BY:
NEHA GOYAL
PGDM(1st)
For starters, BIL has recently relaunched its flagship brand MarieGold with value additions in a bid to rejuvenate the brand. Along with the relaunch, the company has also revamped the advertising and packaging strategy of the brand in the overcrowded category.
Strapped with a new tagline ‘Packed with wheat energy’, the new avatar of MarieGold in a new packaging hit the Indian marketplace just a few days ago. The company is still in the process of rolling out the relaunched brand across the country, inform sources from the company.
And to announce the relaunch of MarieGold, BIL is rolling out a multi-media ad campaign which includes press advertisement, television commercials and radio advertising, says Lowe India (Bangalore) vice-president Preeti Maroli. “We’ll be using all the media vehicles that are available. To start with, we have launched a television commercial in Hindi. Very soon, we will roll out print ad campaign first in Hindi. Later we will go for press ads in English,” she adds.
To support the mass media ad campaign for its relaunched brand, the agency will be using below-the-line activities too, says Ms Maroli. The agency also has plans to put up hoardings and banners as part of its outdoor media strategy. “As for our ad strategy, we have used the health plank to highlight the the benefit of wheat energy in the relaunched MarieGold. And of course, we have revamped MarieGold’s packaging strategy with the relaunch,” adds Ms Maroli.
POSTED BY:
NEHA GOYAL
PGDM(1st)
advertisement policy of honda motors
The ad depicted housewives, a parent and child, young couples and other respectable members of society-referred to as "the nicest people"-riding Honda 50s for a variety of purposes. Moreover, the colorful illustration and highly professional design appealed strongly to the public. Those who would otherwise have rolled their eyes at the word "motorcycle," and those who previously had no interest in them, soon saw in the motorcycle a new purpose: one of casual and convenient daily transportation.Mothers who once wouldn't listen to an adolescent child's plea for a motorcycle began to compromise, saying, "I'll buy you one, if it's a Honda." The Honda 50 even became popular as a present for birthdays and Christmas. And with its support from an ever-widening sector of the American public-from students and housewives to businessmen and outdoor enthusiasts-the motorcycle finally won recognition as a popular product.Grey Advertising, now quite confident in its wildly successful Honda campaign, had a new proposal. "Mr. Kawashima," they asked, "would American Honda like to participate as a sponsor of the Academy Awards broadcast"The Academy Awards broadcast was a major annual event drawing a public, eager for a taste of glamour and spectacle. Even then the show was televised nationally. Grey maintained that airing a commercial during this program, which attracted 70 or 80 percent of all television viewers, would immediately spread the American Honda name and product line across the nation. The broadcasting fee for two 90-second commercial segments was $300,000. Seen as an outrageous price that would immediately wipe out the revenue from about 1,200 Honda 50s, even Kawashima hesitated before giving it his approval. "When I heard they wanted $300,000, I had serious reason to pause and think about it," Kawashima said, looking back at the plan. "But Fujisawa had always told me that great opportunities weren't so easy to come by. So, I decided to go for it. -Let's do it,' I said. But to be honest, I was pretty nervous."American Honda thus became the first foreign corporation to sponsor the Academy Awards show. And because no one had ever heard of a motorcycle company sponsoring the event, it became a subject of constant conversation among industry insiders and advertising professionals. But in April 1964 the TV commercial that aired across the country caused an even bigger sensation. The response was simply overwhelming, and people everywhere were clamoring to start their own Honda dealerships. Moreover, large corporations across the U.S. began to inundate American Honda with inquiries concerning tie-ups, including such requests as, "We would love to use the Honda 50 as a product in our sales-promotion campaign."The Honda 50 had truly succeeded in its appeal to the American public. More than simply another motorcycle, it was seen as a casual vehicle for daily activities, and as such was an entirely new consumer value. It erased the motorcycle's deeply rooted image of evil and discontent. Simply stated, the 50 was a gigantic hit.
POSTED BY:
NEHA GOYAL(PGDM 1st)
POSTED BY:
NEHA GOYAL(PGDM 1st)
samsang corby
Cool colors let you communicate in style.
Corby’s changeable, colorful Fashion Jackets let you dress it up and express it all — each and every mood you’re in. Of course you’re always in the mood for fun and its cool Cartoon UI makes using it a blast. But we don’t want you to drop it, that’s why the back of the Corby bends in a wide, sweeping curve that’s as practical as it is fashionable, giving you a firm and easy hold. No matter how you look at it, the Corby really has a grip on style.
Being sociable just got more accessible
No matter where in the world you are, you can let your world know exactly what you’re up to. With Corby’s cool Pop-up SNS you get easy access to Facebook, MySpace and Twitter. So you never miss out on your friends’ updates, and more importantly, they never miss out on yours. A convenient news feed keeps you automatically updated on all their latest statuses and comments. Connecting has never been this convenient.
Two times the size with just one finger.
Sometimes you need to examine things closely and quickly. No problem. Corby gives you the big picture and lets you double the size of
The smart way to unlock on your touch screen
Unlock your phone and access the menu quickly with Smart Unlock, which provides easy added security. You can use Smart Unlock in three ways. Simply unlock. Or, unlock and speed dial. Finally, unlock and run an application.
Stay in touch. Literally.
It’s all touch and go with our amazing TouchWiz interface. With its cool vibration feedback you can put your finger on the touch screen and feel the screen touch you right back. Drag your finger across the screen and get a light click. With 27 cool, convenient widgets and 75 more available to download, your favorite features are always at your fingertips.
Keep up with updates and uploads
Show your loved ones how much fun you’re having on vacation – while you’re on vacation. The Corby mobile phone grants you easy access to your 7 favorite community sites –facebook, myspace, YouTube, flickr, Picasa, friendster and photobucket – so you can instantly upload your wish-you-were-here photos and share every memorable moment. No matter where you are, Corby lets you share your world with the world.
Your mobile dictionary.
With Corby’s built-in, up-to-date dictionary, you’ll instantly improve your vocabulary – and your spelling skills. A total of eight languages are supported – English, Spanish, Italian, French, German, Portuguese, Russian and Ukrainian – with availability depending on country of residence. But no matter where you go, Corby helps you find meaning.
Corby’s changeable, colorful Fashion Jackets let you dress it up and express it all — each and every mood you’re in. Of course you’re always in the mood for fun and its cool Cartoon UI makes using it a blast. But we don’t want you to drop it, that’s why the back of the Corby bends in a wide, sweeping curve that’s as practical as it is fashionable, giving you a firm and easy hold. No matter how you look at it, the Corby really has a grip on style.
Being sociable just got more accessible
No matter where in the world you are, you can let your world know exactly what you’re up to. With Corby’s cool Pop-up SNS you get easy access to Facebook, MySpace and Twitter. So you never miss out on your friends’ updates, and more importantly, they never miss out on yours. A convenient news feed keeps you automatically updated on all their latest statuses and comments. Connecting has never been this convenient.
Two times the size with just one finger.
Sometimes you need to examine things closely and quickly. No problem. Corby gives you the big picture and lets you double the size of
The smart way to unlock on your touch screen
Unlock your phone and access the menu quickly with Smart Unlock, which provides easy added security. You can use Smart Unlock in three ways. Simply unlock. Or, unlock and speed dial. Finally, unlock and run an application.
Stay in touch. Literally.
It’s all touch and go with our amazing TouchWiz interface. With its cool vibration feedback you can put your finger on the touch screen and feel the screen touch you right back. Drag your finger across the screen and get a light click. With 27 cool, convenient widgets and 75 more available to download, your favorite features are always at your fingertips.
Keep up with updates and uploads
Show your loved ones how much fun you’re having on vacation – while you’re on vacation. The Corby mobile phone grants you easy access to your 7 favorite community sites –facebook, myspace, YouTube, flickr, Picasa, friendster and photobucket – so you can instantly upload your wish-you-were-here photos and share every memorable moment. No matter where you are, Corby lets you share your world with the world.
Your mobile dictionary.
With Corby’s built-in, up-to-date dictionary, you’ll instantly improve your vocabulary – and your spelling skills. A total of eight languages are supported – English, Spanish, Italian, French, German, Portuguese, Russian and Ukrainian – with availability depending on country of residence. But no matter where you go, Corby helps you find meaning.
New Raymond plant for suits, trousers opened in Banglore
Silver Spark Apparel Ltd, a Raymond group company, has opened its manufacturing facility at Doddaballapur, near Bangalore. From providing fabrics to renowned customers across the world, Raymonds, along with Silver Spark, will now focus on manufacturing garments for them.
The commissioning of the Silver Spark Apparel plant will mark Raymond Group’s foray into the global apparel outsourcing market, which is expected to boom after the dismantling of the Multi Fibre Agreement. This particular unit in Bangalore is dedicated to manufacturing suits and formal trousers.
The division is expected to contribute nearly Rs 200 crore to Raymond’s topline in the current year. This will come purely by providing value addition to Raymond’s existing customers who source fabrics from it. Silver Spark will also scout for new customers besides existing ones from Raymonds.
Set up at a cost of Rs 42.5 crore, nearly 80 per cent of the trousers and suits manufactured in this facility will be exported. Its headcount of 1,000 employees is slated to double next year.
This state-of-the-art manufacturing facility has an annual capacity of five lakh suits and 13 lakh trousers. With this facility, the Raymonds Group is hoping to make a dent in the garment manufacturing segment, which was hitherto reserved for the small-scale sector. The acquisition of Colour Plus brand will also play a crucial role in this endeavor.
Speaking at the opening of the unit, Gautam Hari Singhania, chairman and managing director, Raymond Ltd, said, “Many of our customers sourced fabric from us and shipped them to a country like Bangladesh for manufacturing. With the end of the quota regime and the reservation of manufacturing of garments for SSIs being abolished, we plan to be a one-stop solution to our customers. Typically, this means a huge saving in transportation and manufacturing costs for our customers.”
Interestingly, both the trousers line and the suits line in the newly inaugurated facility have a lot of takers.
“Currently, our capacity is nearly 1,000 suits and 3,000 trousers per day. This can go up to 1,500 suits and 4,000 trousers during peak utilisation. Our trouser line is already sold out till March 2005 while 50 per cent of our suits line has already been sold out to a Japanese customer,” Singhania added.
According to him, “Our investment in setting up this new garment unit is in line with our vision to become a global player in our areas of core competence. The setting-up of this unit is the first step towards bridging the value chain between manufacturing of fabrics and exporting garments.”
With a total built-up area of 2 lakh sq.ft, the new facility houses specially imported state-of-the-art manufacturing equipment.
The specialty of the plant is the superior construction of the jacket which will be in line with Italian and Japanese quality levels. The unit is fully compliant with international quality norms.
The commissioning of the Silver Spark Apparel plant will mark Raymond Group’s foray into the global apparel outsourcing market, which is expected to boom after the dismantling of the Multi Fibre Agreement. This particular unit in Bangalore is dedicated to manufacturing suits and formal trousers.
The division is expected to contribute nearly Rs 200 crore to Raymond’s topline in the current year. This will come purely by providing value addition to Raymond’s existing customers who source fabrics from it. Silver Spark will also scout for new customers besides existing ones from Raymonds.
Set up at a cost of Rs 42.5 crore, nearly 80 per cent of the trousers and suits manufactured in this facility will be exported. Its headcount of 1,000 employees is slated to double next year.
This state-of-the-art manufacturing facility has an annual capacity of five lakh suits and 13 lakh trousers. With this facility, the Raymonds Group is hoping to make a dent in the garment manufacturing segment, which was hitherto reserved for the small-scale sector. The acquisition of Colour Plus brand will also play a crucial role in this endeavor.
Speaking at the opening of the unit, Gautam Hari Singhania, chairman and managing director, Raymond Ltd, said, “Many of our customers sourced fabric from us and shipped them to a country like Bangladesh for manufacturing. With the end of the quota regime and the reservation of manufacturing of garments for SSIs being abolished, we plan to be a one-stop solution to our customers. Typically, this means a huge saving in transportation and manufacturing costs for our customers.”
Interestingly, both the trousers line and the suits line in the newly inaugurated facility have a lot of takers.
“Currently, our capacity is nearly 1,000 suits and 3,000 trousers per day. This can go up to 1,500 suits and 4,000 trousers during peak utilisation. Our trouser line is already sold out till March 2005 while 50 per cent of our suits line has already been sold out to a Japanese customer,” Singhania added.
According to him, “Our investment in setting up this new garment unit is in line with our vision to become a global player in our areas of core competence. The setting-up of this unit is the first step towards bridging the value chain between manufacturing of fabrics and exporting garments.”
With a total built-up area of 2 lakh sq.ft, the new facility houses specially imported state-of-the-art manufacturing equipment.
The specialty of the plant is the superior construction of the jacket which will be in line with Italian and Japanese quality levels. The unit is fully compliant with international quality norms.
mukesh kumar
pgdm III
November 23, 2009
Heska Announces Launch of New Website
LOVELAND, Colo., Nov. 19 /PRNewswire-FirstCall/ -- In a series of new initiatives to enhance its customers' experience, Heska Corporation (Nasdaq: HSKA) ("Heska" or the "Company") announced today the launch of its new and improved website. The upgraded site is the result of several months of analysis, design and programming to align the site with the company's new brand image and strategic objectives.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000622/HESKALOGO)
In addition to the site's many new technical features, the design and interface present a dramatic improvement. The site's navigation is streamlined, making it more intuitive and user-friendly. In the coming weeks, Heska will be introducing new site features including a login where pages are populated with user defined content, special offers and access for continuing education opportunities. Of special interest is an exciting new online customer rewards program that will be launching, unique to Heska, and designed specifically to benefit our veterinary partners.
"We think this presentation provides greater ease and efficiency as users access their resources while simultaneously inviting the veterinary industry to learn more about Heska's stream of new solutions for their practice. This new site coming online is part of a larger effort to offer our customers the best possible service and support," said Michael J. McGinley, President and Chief Operating Officer of Heska Corporation.
Heska's website can be viewed at http://www.heska.com/.
About Heska
Heska Corporation (NASDAQ: HSKA) sells advanced veterinary diagnostic and other specialty veterinary products. Heska's state-of-the-art offerings to its customers include diagnostic instruments and supplies as well as single use, point-of-care tests, pharmaceuticals and vaccines. The company's core focus is on the canine and feline markets where it strives to provide high value products and unparalleled customer support to veterinarians. For further information on Heska and its products, visit the company's website at http://www.heska.com/.
Forward-Looking Statements
This announcement contains forward-looking statements regarding Heska's future operations. These statements are based on current expectations and are subject to a number of risks and uncertainties. Investors should note that these statements are based on current plans, which may not be fulfilled as expected and may not have the positive impact even if fulfilled as expected. In addition, factors that could affect the business and financial results of Heska generally include the following: uncertainties related to the loss of access to products from Abbott Point of Care Inc. after November 1, 2009, which represent approximately 18% of Heska's revenue for the year ended September 30, 2009; uncertainties regarding Heska's reliance on third parties to whom Heska has granted substantial marketing rights to certain of Heska's existing products and whom may be large Heska customers; uncertainties regarding Heska's ability to generate profits and positive cash flow in future periods; uncertainties surrounding the success of future products, including Heska's ability to adhere to stated deadlines and successfully commercialize such products; risks regarding Heska's ability to successfully market, sell and distribute its products in an economically sustainable manner; uncertainties related to Heska's ability to maintain its listing on the Nasdaq Capital Market; competition, including uncertainties regarding the impact of new products competitors have recently launched or may launch in the future; risks regarding Heska's reliance on third-party suppliers, which is substantial and could have significant negative consequences if Heska were to lose exclusive rights or access to a product due to a supplier decision or for other reasons; risks related to Heska's reliance on third parties to properly and timely complete certain research and development activities; and the risks set forth in Heska's filings and future filings with the Securities and Exchange Commission, including those set forth in Heska's Annual Report on Form 10-K for the year ended December 31, 2008 and Quarterly Report on Form 10-Q for the quarter ended September 30, 2009.
SOURCE Heska Corporation
(Logo: http://www.newscom.com/cgi-bin/prnh/20000622/HESKALOGO)
In addition to the site's many new technical features, the design and interface present a dramatic improvement. The site's navigation is streamlined, making it more intuitive and user-friendly. In the coming weeks, Heska will be introducing new site features including a login where pages are populated with user defined content, special offers and access for continuing education opportunities. Of special interest is an exciting new online customer rewards program that will be launching, unique to Heska, and designed specifically to benefit our veterinary partners.
"We think this presentation provides greater ease and efficiency as users access their resources while simultaneously inviting the veterinary industry to learn more about Heska's stream of new solutions for their practice. This new site coming online is part of a larger effort to offer our customers the best possible service and support," said Michael J. McGinley, President and Chief Operating Officer of Heska Corporation.
Heska's website can be viewed at http://www.heska.com/.
About Heska
Heska Corporation (NASDAQ: HSKA) sells advanced veterinary diagnostic and other specialty veterinary products. Heska's state-of-the-art offerings to its customers include diagnostic instruments and supplies as well as single use, point-of-care tests, pharmaceuticals and vaccines. The company's core focus is on the canine and feline markets where it strives to provide high value products and unparalleled customer support to veterinarians. For further information on Heska and its products, visit the company's website at http://www.heska.com/.
Forward-Looking Statements
This announcement contains forward-looking statements regarding Heska's future operations. These statements are based on current expectations and are subject to a number of risks and uncertainties. Investors should note that these statements are based on current plans, which may not be fulfilled as expected and may not have the positive impact even if fulfilled as expected. In addition, factors that could affect the business and financial results of Heska generally include the following: uncertainties related to the loss of access to products from Abbott Point of Care Inc. after November 1, 2009, which represent approximately 18% of Heska's revenue for the year ended September 30, 2009; uncertainties regarding Heska's reliance on third parties to whom Heska has granted substantial marketing rights to certain of Heska's existing products and whom may be large Heska customers; uncertainties regarding Heska's ability to generate profits and positive cash flow in future periods; uncertainties surrounding the success of future products, including Heska's ability to adhere to stated deadlines and successfully commercialize such products; risks regarding Heska's ability to successfully market, sell and distribute its products in an economically sustainable manner; uncertainties related to Heska's ability to maintain its listing on the Nasdaq Capital Market; competition, including uncertainties regarding the impact of new products competitors have recently launched or may launch in the future; risks regarding Heska's reliance on third-party suppliers, which is substantial and could have significant negative consequences if Heska were to lose exclusive rights or access to a product due to a supplier decision or for other reasons; risks related to Heska's reliance on third parties to properly and timely complete certain research and development activities; and the risks set forth in Heska's filings and future filings with the Securities and Exchange Commission, including those set forth in Heska's Annual Report on Form 10-K for the year ended December 31, 2008 and Quarterly Report on Form 10-Q for the quarter ended September 30, 2009.
SOURCE Heska Corporation
Heska Announces Launch of New Website
LOVELAND, Colo., Nov. 19 /PRNewswire-FirstCall/ -- In a series of new initiatives to enhance its customers' experience, Heska Corporation (Nasdaq: HSKA) ("Heska" or the "Company") announced today the launch of its new and improved website. The upgraded site is the result of several months of analysis, design and programming to align the site with the company's new brand image and strategic objectives.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000622/HESKALOGO)
In addition to the site's many new technical features, the design and interface present a dramatic improvement. The site's navigation is streamlined, making it more intuitive and user-friendly. In the coming weeks, Heska will be introducing new site features including a login where pages are populated with user defined content, special offers and access for continuing education opportunities. Of special interest is an exciting new online customer rewards program that will be launching, unique to Heska, and designed specifically to benefit our veterinary partners.
"We think this presentation provides greater ease and efficiency as users access their resources while simultaneously inviting the veterinary industry to learn more about Heska's stream of new solutions for their practice. This new site coming online is part of a larger effort to offer our customers the best possible service and support," said Michael J. McGinley, President and Chief Operating Officer of Heska Corporation.
Heska's website can be viewed at www.heska.com.
About Heska
Heska Corporation (NASDAQ: HSKA) sells advanced veterinary diagnostic and other specialty veterinary products. Heska's state-of-the-art offerings to its customers include diagnostic instruments and supplies as well as single use, point-of-care tests, pharmaceuticals and vaccines. The company's core focus is on the canine and feline markets where it strives to provide high value products and unparalleled customer support to veterinarians. For further information on Heska and its products, visit the company's website at www.heska.com.
Forward-Looking Statements
This announcement contains forward-looking statements regarding Heska's future operations. These statements are based on current expectations and are subject to a number of risks and uncertainties. Investors should note that these statements are based on current plans, which may not be fulfilled as expected and may not have the positive impact even if fulfilled as expected. In addition, factors that could affect the business and financial results of Heska generally include the following: uncertainties related to the loss of access to products from Abbott Point of Care Inc. after November 1, 2009, which represent approximately 18% of Heska's revenue for the year ended September 30, 2009; uncertainties regarding Heska's reliance on third parties to whom Heska has granted substantial marketing rights to certain of Heska's existing products and whom may be large Heska customers; uncertainties regarding Heska's ability to generate profits and positive cash flow in future periods; uncertainties surrounding the success of future products, including Heska's ability to adhere to stated deadlines and successfully commercialize such products; risks regarding Heska's ability to successfully market, sell and distribute its products in an economically sustainable manner; uncertainties related to Heska's ability to maintain its listing on the Nasdaq Capital Market; competition, including uncertainties regarding the impact of new products competitors have recently launched or may launch in the future; risks regarding Heska's reliance on third-party suppliers, which is substantial and could have significant negative consequences if Heska were to lose exclusive rights or access to a product due to a supplier decision or for other reasons; risks related to Heska's reliance on third parties to properly and timely complete certain research and development activities; and the risks set forth in Heska's filings and future filings with the Securities and Exchange Commission, including those set forth in Heska's Annual Report on Form 10-K for the year ended December 31, 2008 and Quarterly Report on Form 10-Q for the quarter ended September 30, 2009.
SOURCE Heska Corporation
(Logo: http://www.newscom.com/cgi-bin/prnh/20000622/HESKALOGO)
In addition to the site's many new technical features, the design and interface present a dramatic improvement. The site's navigation is streamlined, making it more intuitive and user-friendly. In the coming weeks, Heska will be introducing new site features including a login where pages are populated with user defined content, special offers and access for continuing education opportunities. Of special interest is an exciting new online customer rewards program that will be launching, unique to Heska, and designed specifically to benefit our veterinary partners.
"We think this presentation provides greater ease and efficiency as users access their resources while simultaneously inviting the veterinary industry to learn more about Heska's stream of new solutions for their practice. This new site coming online is part of a larger effort to offer our customers the best possible service and support," said Michael J. McGinley, President and Chief Operating Officer of Heska Corporation.
Heska's website can be viewed at www.heska.com.
About Heska
Heska Corporation (NASDAQ: HSKA) sells advanced veterinary diagnostic and other specialty veterinary products. Heska's state-of-the-art offerings to its customers include diagnostic instruments and supplies as well as single use, point-of-care tests, pharmaceuticals and vaccines. The company's core focus is on the canine and feline markets where it strives to provide high value products and unparalleled customer support to veterinarians. For further information on Heska and its products, visit the company's website at www.heska.com.
Forward-Looking Statements
This announcement contains forward-looking statements regarding Heska's future operations. These statements are based on current expectations and are subject to a number of risks and uncertainties. Investors should note that these statements are based on current plans, which may not be fulfilled as expected and may not have the positive impact even if fulfilled as expected. In addition, factors that could affect the business and financial results of Heska generally include the following: uncertainties related to the loss of access to products from Abbott Point of Care Inc. after November 1, 2009, which represent approximately 18% of Heska's revenue for the year ended September 30, 2009; uncertainties regarding Heska's reliance on third parties to whom Heska has granted substantial marketing rights to certain of Heska's existing products and whom may be large Heska customers; uncertainties regarding Heska's ability to generate profits and positive cash flow in future periods; uncertainties surrounding the success of future products, including Heska's ability to adhere to stated deadlines and successfully commercialize such products; risks regarding Heska's ability to successfully market, sell and distribute its products in an economically sustainable manner; uncertainties related to Heska's ability to maintain its listing on the Nasdaq Capital Market; competition, including uncertainties regarding the impact of new products competitors have recently launched or may launch in the future; risks regarding Heska's reliance on third-party suppliers, which is substantial and could have significant negative consequences if Heska were to lose exclusive rights or access to a product due to a supplier decision or for other reasons; risks related to Heska's reliance on third parties to properly and timely complete certain research and development activities; and the risks set forth in Heska's filings and future filings with the Securities and Exchange Commission, including those set forth in Heska's Annual Report on Form 10-K for the year ended December 31, 2008 and Quarterly Report on Form 10-Q for the quarter ended September 30, 2009.
SOURCE Heska Corporation
Parle Agro launches lemon drink, 'LMN'
Mumbai, Maharashtra, March 2, 2009 /India PRwire/ -- Indian beverage major, Parle Agro has rolled out a new fruit-based lemon drink, LMN in the non-carbonated segment. The new brand – LMN is a natural lemon juice drink and the only brand in India with a taste closest to home made, fresh lime water, also known as nimbu pani. With no artificial flavors and real lemon juice, LMN will provide consumers a healthy, refreshing drink with the goodness of vitamin C. Every summer, the Indian beverage market has seen cola majors battle it out. This summer, the launch of LMN will see the cola wars taking a back seat and the battle spilling over to the non-cola segment, to be more precise in the nimbu paani category.
On the occasion of LMN’s launch in Delhi today, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro stated – “Nimbu Pani has traditionally been India’s most commonly consumed cold beverage. In fact the idea of a branded lemon drink is so simple that you would wonder why nobody thought of it earlier. The challenge for us was packaging a natural product while retaining its fresh, original taste through out its shelf life. For the last 20 years, Parle Agro has been the market leader in fruit based beverages; we have constantly worked keeping in mind Indian preferences while formulating products that cater to the Indian palate. It is without any doubt that, only an Indian company can understand what real nimbu pani tastes like and what the Indian consumer wants in a packaged offering.”
LMN takes a refreshingly fresh take on lemon. With a catchy tagline – “The Emergency Lemon Refresher”, LMN aims to strike a chord with youth and adults alike. In today’s times of fast food and speed dating, the name LMN is derived from the SMS version of the word lemon.
Currently nimbu pani is consumed in vendor stalls by the roadside or at home. While the roadside nimbu pani has hygiene issues, achieving a consistent taste in home-made nimbu pani is a task. LMN will target both these segments of consumers to turn them into branded consumers of nimbu pani. Besides this LMN will also target an emerging segment of consumers who are simply looking for a healthy, refreshing beverage.
Packaged nimbu pani will have tremendous growth potential, higher than other packaged drinks in the out-of-home / on-the-go consumption segment, mainly because of a major shift in consumer behavior. Today, the beverage consumer is looking for hygiene, convenience, refreshing taste, affordability and year around availability. With a familiar tasting, healthy, thirst quencher like nimbu paani available as a branded offering, Parle Agro is confident about LMN doing well in the market.
LMN is priced at affordable price points and could deliver huge volumes for Parle Agro which aims to touch a turnover of Rs. 3000-3500 Crore by 2011 purely through organic growth. LMN will be available in 110ml Tetra, 200ml Tetra and 500ml PET priced at Rs.5, Rs.10 and Rs.23 respectively.
The branding on the pack of LMN is bold and stark and will make consumers relate to lemons instantly. The striking green and yellow color makes the pack noticeable and increases its shelf appeal. In the PET offering, the unique bottle design of LMN makes it stand apart from the rest.
LMN’s launch will be supported by a 360 degree marketing campaign comprising of a TVC, print advertising; point of purchase promotions and BTL activities. The media campaign will kick off by mid-March.
A ready-to-drink product like LMN will shake up the Rs. 1500 Crores non-carbonated beverages market, comprising of juices, nectars and fruit drinks. Now consumers will have a choice to choose between a healthy, refreshing lemon drink versus a cola or even water to quench their thirst. The amount of vitamin C present in LMN is equal to two whole lemons! Lemons as such are rich in vitamin C (an anti-oxidant) and potassium, which have the ability to replenish lost essential body fluids. A lemon drink rehydrates and is light on the stomach. It is a perfect refresher for any situation.
Notes to Editor
About Parle Agro Pvt. Ltd.
Parle Agro is a trusted name in the Indian beverage industry and has been refreshing India since two decades with leading brands like Frooti, Appy, Appy Fizz and packaged drinking water, Bailley. As an industry pioneer, Parle Agro is the first to introduce fruit drinks in a Tetra Pak in India, the first to introduce apple nectar and the first to introduce fruit drinks in PET bottles. In 2007, Parle Agro forayed into the confectionery business. In the confectionery division, Parle Agro has brands like Mintrox, Buttercup, Buttercup Softease and Frewt Éclairs. The latest product from Parle Agro – Saint Juice was launched in 2008.
On the occasion of LMN’s launch in Delhi today, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro stated – “Nimbu Pani has traditionally been India’s most commonly consumed cold beverage. In fact the idea of a branded lemon drink is so simple that you would wonder why nobody thought of it earlier. The challenge for us was packaging a natural product while retaining its fresh, original taste through out its shelf life. For the last 20 years, Parle Agro has been the market leader in fruit based beverages; we have constantly worked keeping in mind Indian preferences while formulating products that cater to the Indian palate. It is without any doubt that, only an Indian company can understand what real nimbu pani tastes like and what the Indian consumer wants in a packaged offering.”
LMN takes a refreshingly fresh take on lemon. With a catchy tagline – “The Emergency Lemon Refresher”, LMN aims to strike a chord with youth and adults alike. In today’s times of fast food and speed dating, the name LMN is derived from the SMS version of the word lemon.
Currently nimbu pani is consumed in vendor stalls by the roadside or at home. While the roadside nimbu pani has hygiene issues, achieving a consistent taste in home-made nimbu pani is a task. LMN will target both these segments of consumers to turn them into branded consumers of nimbu pani. Besides this LMN will also target an emerging segment of consumers who are simply looking for a healthy, refreshing beverage.
Packaged nimbu pani will have tremendous growth potential, higher than other packaged drinks in the out-of-home / on-the-go consumption segment, mainly because of a major shift in consumer behavior. Today, the beverage consumer is looking for hygiene, convenience, refreshing taste, affordability and year around availability. With a familiar tasting, healthy, thirst quencher like nimbu paani available as a branded offering, Parle Agro is confident about LMN doing well in the market.
LMN is priced at affordable price points and could deliver huge volumes for Parle Agro which aims to touch a turnover of Rs. 3000-3500 Crore by 2011 purely through organic growth. LMN will be available in 110ml Tetra, 200ml Tetra and 500ml PET priced at Rs.5, Rs.10 and Rs.23 respectively.
The branding on the pack of LMN is bold and stark and will make consumers relate to lemons instantly. The striking green and yellow color makes the pack noticeable and increases its shelf appeal. In the PET offering, the unique bottle design of LMN makes it stand apart from the rest.
LMN’s launch will be supported by a 360 degree marketing campaign comprising of a TVC, print advertising; point of purchase promotions and BTL activities. The media campaign will kick off by mid-March.
A ready-to-drink product like LMN will shake up the Rs. 1500 Crores non-carbonated beverages market, comprising of juices, nectars and fruit drinks. Now consumers will have a choice to choose between a healthy, refreshing lemon drink versus a cola or even water to quench their thirst. The amount of vitamin C present in LMN is equal to two whole lemons! Lemons as such are rich in vitamin C (an anti-oxidant) and potassium, which have the ability to replenish lost essential body fluids. A lemon drink rehydrates and is light on the stomach. It is a perfect refresher for any situation.
Notes to Editor
About Parle Agro Pvt. Ltd.
Parle Agro is a trusted name in the Indian beverage industry and has been refreshing India since two decades with leading brands like Frooti, Appy, Appy Fizz and packaged drinking water, Bailley. As an industry pioneer, Parle Agro is the first to introduce fruit drinks in a Tetra Pak in India, the first to introduce apple nectar and the first to introduce fruit drinks in PET bottles. In 2007, Parle Agro forayed into the confectionery business. In the confectionery division, Parle Agro has brands like Mintrox, Buttercup, Buttercup Softease and Frewt Éclairs. The latest product from Parle Agro – Saint Juice was launched in 2008.
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