April 01, 2010

New bikes launched in India in 2010

New bikes launched in India in 2010

New bikes Expected to launch in Indian roads in 2010

Today Automobiles markets are emerging in India in very fast rate. Most of the new generation is very exciting about the new bikes in Indian markets. Bikes are very popular among them. Hence there is a big market for Two Wheelers in India and to seize this big automobile field lots of companies are launching their new range of bikes in upcoming years also.


Royal Enfield New Bikes Expected to launch in Indian roads in 2010
Now its official That one of the giant in the heavy motor bikes market Royal Enfield owned by Eicher-Motors will soon launched its international models like new Bullet Classic C5 by 2010. Others models which are likely to hits the Indian roads by 2010 are Bullet G5 Military, Bullet G5 Classic, and Bullet 500 Deluxe.


Company is now working on the changes to meet the Indian market conditions. In India youth are demanding for the International models of popular bikes in India. Royal Enfield will exciting on the success of its Thunderbird motorcycle by launching new models based on the same engine platform. These new models of bikes are expected to hits the Indian market by begin of the year 2010.

Bajaj New Bikes Expected to hits Indian roads in 2010
The King of Indian Two-wheeler market Bajaj Auto is set to launch new bikes models in Indian roads in 2010. The bikes which are expected to launch in the year of 2010 in India include - new look of Bajaj Pulsar, Bajaj Ktm and a light segment scooter. Bajaj Auto will launch these models from the starting of the year 2010. Bajaj Auto Ltd is planning to launch a gearless scooter engine capacity in the range of 100-150cc by next year. This is a light weight Scooter.


New Mobiles Cell phones of 2010 in market

Honda New Bikes Expected to launch in Indian roads in 2010
The new Automobile power house in India, Honda Bikes is all set to launch few models of super bikes in India by 2010. The Honda Bikes India has set its eyes on the super bikes market in the country and is assessing the market potential as well. Honda VFR1000, the bike will be powered by 5-cylinder unit with 3 cylinder facing the front and 2 cylinders at the rear end, will hits the Indian roads in the year 2010. In addition to this, Honda 100cc bike models will also be launched in the early half of 2010.

The new emerging giant Honda will enter the high-volume entry level motorcycle segment with the launch of a 100cc bike by 2010 , which is expected to be priced at around Rs 40,000 to Rs 45,000. By launching this segment bike company aims to have a bigger presence in the Indian motorcycle market with new products.



Yamaha New Bikes Expected to launch in Indian roads in 2010
One of the leading automobile company in the India Yamaha is all set to launch its new premius bikes in the year of 2010. The bikes which are expected to launch and shine the india road in 2010 in India is Yamaha FZ Fazer. The Yamaha FZ1 Fazer comes with a 998cc inline four engines. Yamaha FZ1 Fazer is in street fighter styling and is expected to give direct competition to Honda new launching bike VFR1000.



New cars launched in India in 2010

Mechanical engineering

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Mechanical Engineers design and build engines and power plants...
...structures and vehicles of all sizes...

Mechanical Engineering is an engineering discipline that was developed from the application of principles from physics and materials science. According to the American Heritage Dictionary, it is the branch of engineering that encompasses the generation and application of heat and mechanical power and the design, production, and use of machines and tools. It is one of the oldest and broadest engineering disciplines.

The field requires a solid understanding of core concepts including mechanics, kinematics, thermodynamics, fluid mechanics, heat transfer, materials science, and energy. Mechanical engineers use the core principles as well as other knowledge in the field to design and analyze manufacturing plants, industrial equipment and machinery, heating and cooling systems, motor vehicles, aircraft, watercraft, robotics, medical devices and more.

Development

...and mechanisms, machines, and robots.

Applications of mechanical engineering are found in the

records of many ancient and medieval societies throughout the globe. In ancient Greece, the works of Archimedes (287 BC–212 BC) and Heron of Alexandria (c. 10–70 AD) deeply influenced mechanics in the Western tradition. In China, Zhang Heng (78–139 AD) improved a water clock and invented a seismometer, and Ma Jun (200–265 AD) invented a chariot with differential gears. The medieval Chinese horologist and engineer Su Song (1020–1101 AD) incorporated an escapement mechanism into his astronomical clock tower two centuries before any escapement could be found in clocks of medieval E

as well as the world's first known endless power-transmitting chain drive.[1]

During the years from 7th to 15th century, the era called the Islamic Golden Age, there have been remarkable contributions from Muslim inventors in the field of mechanical technology. Al-Jazari, who was one of them, wrote his famous Book of Knowledge of Ingenious Mechanical Devices in 1206, and presented many mechanical designs. He is also considered to be the inventor of such mechanical devices which now form the very basic of mechanisms, such as the crankshaft and camshaft.[2]

During the early 19th century in England, Germany and Scotland, the development of machine tools led mechanical engineering to develop as a separate field within engineering, providing manufacturing machines and the engines to power them.[3] The first British professional society of mechanical engineers was formed in 1847, thirty years after civil engineers formed the first such professional society.[4] On the European continent, Johann von Zimmermann (1820 - 1901) founded the first factory for grinding machines in Chemnitz (Germany) in 1848. In the United States, the American Society of Mechanical Engineers (ASME) was formed in 1880, becoming the third such professional engineering society, after the American Society of Civil Engineers (1852) and the American Institute of Mining Engineers (1871).[5] The first schools in the United States to offer an engineering education were the United States Military Academy in 1817, an institution now known as Norwich University in 1819, and Rensselaer Polytechnic Institute in 1825. Education in mechanical engineering has historically been based on a strong foundation in mathematics and science.[6]

The field of mechanical engineering is considered among the broadest of engineering disciplines. The work of mechanical engineering ranges from the depths of the ocean to outer space.

[edit] Education

Degrees in mechanical engineering are offered at universities worldwide. In Bangladesh, China, India, Nepal, North America, and Pakistan, mechanical engineering programs typically take four to five years and result in a Bachelor of Science (B.Sc), Bachelor of Technology (B.Tech), Bachelor of Engineering (B.Eng), or Bachelor of Applied Science (B.A.Sc) degree, in or with emphasis in mechanical engineering. In Spain, Portugal and most of South America, where neither BSc nor BTech programs have been adopted, the formal name for the degree is "Mechanical Engineer", and the course work is based on five or six years of training. In Italy the course work is based on five years of training; but in order to qualify as an Engineer you have to pass a state exam at the end of the course.

In the U.S., most undergraduate mechanical engineering programs are accredited by the Accreditation Board for Engineering and Technology (ABET) to ensure similar course requirements and standards among universities. The ABET web site lists 276 accredited mechanical engineering programs as of June 19, 2006.[7] Mechanical engineering programs in Canada are accredited by the Canadian Engineering Accreditation Board (CEAB),[8] and most other countries offering engineering degrees have similar accreditation societies.

Some mechanical engineers go on to pursue a postgraduate degree such as a Master of Engineering, Master of Technology, Master of Science, Master of Engineering Management (MEng.Mgt or MEM), a Doctor of Philosophy in engineering (EngD, PhD) or an engineer's degree. The master's and engineer's degrees may or may not include research. The Doctor of Philosophy includes a significant research component and is often viewed as the entry point to academia.[9]

[edit] Coursework

Standards set by each country's accreditation society are intended to provide uniformity in fundamental subject material, promote competence among graduating engineers, and to maintain confidence in the engineering profession as a whole. Engineering programs in the U.S., for instance, are required by ABET to show that their students can "work professionally in both thermal and mechanical systems areas."[10] The specific courses required to graduate, however, may differ from program to program. Universities will often combine multiple subjects into a single class or split a subject into multiple classes, depending on the faculty available and the university's major area(s) of research. Fundamental subjects of mechanical engineering usually include:

Mechanical engineers are also expected to understand and be able to apply basic concepts from chemistry, chemical engineering, electrical engineering, civil engineering, and physics. Most mechanical engineering programs include several semesters of calculus, as well as advanced mathematical concepts which may include differential equations and partial differential equations, linear and modern algebra, and differential geometry, among others.

In addition to the core mechanical engineering curriculum, many mechanical engineering programs offer more specialized programs and classes, such as robotics, transport and logistics, cryogenics, fuel technology, automotive engineering, biomechanics, vibration, optics and others, if a separate department does not exist for these subjects.[13]

Most mechanical engineering programs also require varying amounts of research or community projects to gain practical problem-solving experience. In the United States it is common for mechanical engineering students to complete one or more internships while studying, though this is not typically mandated by the university.

[edit] License

Engineers may seek license by a state, provincial, or national government. The purpose of this process is to ensure that engineers possess the necessary technical knowledge, real-world experience, and knowledge of the local legal system to practice engineering at a professional level. Once certified, the engineer is given the title of Professional Engineer (in the United States, Canada, Japan, South Korea, Bangladesh and South Africa), Chartered Engineer (in the UK, Ireland, India and Zimbabwe), Chartered Professional Engineer (in Australia and New Zealand) or European Engineer (much of the European Union). Not all mechanical engineers choose to become licensed; those that do can be distinguished as Chartered or Professional Engineers by the post-nominal title P.E., P. Eng., or C.Eng., as in: John Doe, P.Eng.

In the U.S., to become a licensed Professional Engineer, an engineer must pass the comprehensive FE (Fundamentals of Engineering) exam, work a given number of years as an Engineering Intern (EI) or Engineer-in-Training (EIT), and finally pass the "Principles and Practice" or PE (Practicing Engineer or Professional Engineer) exams.

In the United States, the requirements and steps of this process are set forth by the National Council of Examiners for Engineering and Surveying (NCEES), a national non-profit representing all states. In the UK, current graduates require a BEng plus an appropriate masters degree or an integrated MEng degree plus a minimum of 4 years post graduate on the job competency development in order to become chartered through the Institution of Mechanical Engineers.

In most modern countries, certain engineering tasks, such as the design of bridges, electric power plants, and chemical plants, must be approved by a Professional Engineer or a Chartered Engineer. "Only a licensed engineer, for instance, may prepare, sign, seal and submit engineering plans and drawings to a public authority for approval, or to seal engineering work for public and private clients."[14] This requirement can be written into state and provincial legislation, such as Quebec's Engineer Act.[15] In other countries, such as Australia, no such legislation exists; however, practically all certifying bodies maintain a code of ethics independent of legislation that they expect all members to abide by or risk expulsion.[16]

[edit] Salaries and workforce statistics

The total number of engineers employed in the U.S. in 2004 was roughly 1.4 million. Of these, 226,000 were mechanical engineers (15.6%), second only to civil engineers in size at 237,000 (16.4%). The total number of mechanical engineering jobs in 2004 was projected to grow 9% to 17%, with average starting salaries being $50,256 with a bachelor's degree, $59,880 with a master's degree, and $68,299 with a doctorate degree. This places mechanical engineering at 8th of 14 among engineering bachelors degrees, 4th of 11 among masters degrees, and 6th of 7 among doctorate degrees in average annual salary.[17] The median annual income of mechanical engineers in the U.S. workforce is roughly $63,000. This number is highest when working for the government ($72,500), and lowest when doing general purpose machinery manufacturing in the private sector ($55,850).[18]

Canadian engineers make an average of $29.83 per hour with 4% unemployed. The average for all occupations is $18.07 per hour with 7% unemployed. Twelve percent of these engineers are self-employed, and since 1997 the proportion of female engineers has risen to 6%.[19]

Mechanical Engineering is the second highest paid profession in the UK behind medicine. A Mechanical Engineer with a CEng Status earns an average of £55,000 a year.[citation needed]

[edit] Modern tools

An oblique view of a four-cylinder inline crankshaft with pistons.

Many mechanical engineering companies, especially those in industrialized nations, have begun to incorporate computer-aided engineering (CAE) programs into their existing design and analysis processes, including 2D and 3D solid modeling computer-aided design (CAD). This method has many benefits, including easier and more exhaustive visualization of products, the ability to create virtual assemblies of parts, and the ease of use in designing mating interfaces and tolerances.

Other CAE programs commonly used by mechanical engineers include product lifecycle management (PLM) tools and analysis tools used to perform complex simulations. Analysis tools may be used to predict product response to expected loads, including fatigue life and manufacturability. These tools include finite element analysis (FEA), computational fluid dynamics (CFD), and computer-aided manufacturing (CAM).

Using CAE programs, a mechanical design team can quickly and cheaply iterate the design process to develop a product that better meets cost, performance, and other constraints. No physical prototype need be created until the design nears completion, allowing hundreds or thousands of designs to be evaluated, instead of a relative few. In addition, CAE analysis programs can model complicated physical phenomena which cannot be solved by hand, such as viscoelasticity, complex contact between mating parts, or non-Newtonian flows

As mechanical engineering begins to merge with other disciplines, as seen in mechatronics, multidisciplinary design optimization (MDO) is being used with other CAE programs to automate and improve the iterative design process. MDO tools wrap around existing CAE processes, allowing product evaluation to continue even after the analyst goes home for the day. They also utilize sophisticated optimization algorithms to more intelligently explore possible designs, often finding better, innovative solutions to difficult multidisciplinary design problems.

journal of helth management

New Developments in Health Care Organisational Management

Evangeline G. Thweatt

Brian H. Kleiner

Evangeline G. Thweatt and Brian H. Kleiner are at the Department of Management, College of Business and Economics, California State University, Fullerton, CA 92834, USA.

Since 1999 quality care issues have become a primary concern for health care organisational management. During this year, the Institute of Medicine (IOM) released a report that indicated that 98,000 preventable deaths occur each year in the US. Additionally, the report revealed that the individual competence of the practitioner is not the primary source of blame. Rather, it was the faulty system in place. This report was shocking and caused many organisational leaders to evaluate their systems of care delivery. The heightened con-cern for patient safety remains a top priority for health care leaders. The IOM (2001) re-ported specific aims to help guide the organisational changes needed to address the problems associated with patient safety. Each aim is dealt with in detail, and examples of case stud-ies are discussed to give meaning to the strategies outlined by the IOM. The challenges to the implementation of the IOM's strategies also are covered to provide adequate information concerning the challenges the organisational leader faces. The focus for the organisational leader is leading the change towards a ‘culture of safety’.

Upcoming Cars in India

Tata Aria

Tata Aria

Tata Aria Launch Date

It is expected that Tata Motors will launch Tata Aria in the month of April this year.

Tata Aria Price

The compny official indicates that Tata Aria price will fall in the range of Rs 12 to 14 lacs.


Overall

After the huge success of Tata Safari in SUV (Sports Utility Vehicle) segment, India’s third largest passenger car manufacturer Tata Motors has planned to launch stylish MUV (Multi Utility Vehicle) model Tata Aria in the Indian auto market. Tata Aria is a versatile cross-over which will be loaded with all stylish features that any premium SUV offer and it will take place between MUV and SUV. Tata Aria is an eight seater luxurious MUV model build on roadster concept that Tata Motors displayed Geneva Motor Show in year 2000. With the launch of Tata Aria the company plans make its position stronger also in premium vehicle segment. The company however not disclosed the exact prices of Tata Aria but it the company official indicates that it might be priced in the range of Rs 12 to 15 lacs. The company plans to launch Tata Aria with highly competitive price tag to give tough competition to other models of its segment like Ford Endeavour, Maruti Grand Vitara, Toyota Innova, Honda CR-V, Chevrolet Captiva, Toyota Fortuner and yet to launch Skoda Yeti.

Read More About Tata Aria
Apr-2010
Nissan Micra

Nissan Micra

Nissan Micra Launch Date

It is expected that Nissan Micra will be launched in Indian market in the month of May or June 2010.

Nissan Micra Price

It is expected that Nissan Micra price will fall in the range of Rs 4 to 5 lacs.

Overall

Japanese auto major Nissan planning to launch its most awaited premium hatchback model Nissan Micra in Indian market in May 2010. Nissan Micra is a five door A-segment small hatchback model which will be launched in Indian market as a joint venture with Renault. Nissan is working aggressively to launch Nissan Micra in Indian market and it has recently setup its manufacturing plant at Chennai as a joint venture with Renault and it has invested Rs 4,500 crore for this project. This new manufacturing plant has the capacity to produce 4 lacs unit of car per year but initially Nissan will produce only two lacs unit of cars. The company official said that they are planning to launch Nissan Micra in Indian market in the month of May or in June 2010.

Read More About Nissan Micra
May-2010
Mitsubishi Lancer Evolution X

Mitsubishi Lancer Evolution X

Overall

After the huge success of Mitsubishi Outlander in premium SUV (Sports Utility Vehicle) segment, now Japanese auto manufacturer, Mitsubishi Motors plans to launch its luxury sedan Mitsubishi Lancer Evolution X in Indian auto market. Mitsubishi Lancer Evo is a luxurious sedan model that is expected to be launched in Indian market by the end of this November or in the month of December this year. Mitsubishi Motors will launch this car in India as a joint venture with Hindustan Motors. Mitsubishi Lancer is loaded with an array of exciting features including its exteriors, interiors and safety measures. According to the company officials Mitsubishi Motors will bring Mitsubishi Lancer Evolution X as a CBU (Completely Built Unit) through import and they will decide whether this car can be manufactured here locally or not. Bringing it as a CBU may push the Mitsubishi Lancer Evolution X price to high end. In International market the car costs $30,473 (Rs 12 lakh) to $32,697 (Rs 13 lakh) for different variants but after adding the import duties Mitsubishi Lancer Evolution X price will lead to Rs 21.70 lakh to Rs 23.5 lakh.

Jun-2010
Skoda Yeti

Skoda Yeti

Skoda Yeti Launch Date

It is expected that Skoda will launch Skoda Yeti in the month of June 2010 in the Indian auto market.

Skoda Yeti Price

It is expected that Skoda Yeti price will be fall in the range of Rs 10 to 12 lacs.

Overall

Leading premium car manufacturer Skoda planning to launch its globally popular compact SUV (Sports Utility Vehicle) model, Skoda Yeti in Indian market. Skoda will launch this compact in Indian market somewhere in the first quarter of 2010. Skoda plans to launch Skoda Yeti in mid SUV segment and it will be launched in the price range of Rs 12 to 15 lacs. Skoda plans to launch Skoda Yeti with highly competitive price tag to compete other cars of this segment like Mahindra Scorpio, Tata Safari and Maruti Grand Vitara. Skoda Yeti will takes place between the gap of Skoda Fabia and Skoda Octavia, from the Skoda's product portfolio in India. Skoda Yeti is not a true SUV, it is like a crossover vehicle or we can say that it is a model that exist between a car and an SUV.

Read More About Skoda Yeti
Jun-2010
Toyota Corolla Altis Diesel

Toyota Corolla Altis Diesel

New Toyota Altis is one of the biggest car brand been launched by Japanese car maker Toyota Motors. This car would be pruduced in India at its Indian plant Toyota Kirloskar Motor. The most amazing about the car is its amazing style and improved engine versions with advanced technologies like engine transmission, which gear up the vehicle for better fuel efficiency. It is expected that it is going to be competitive partner for Skoda and Honda group of company models.

Read More About Toyota Corolla Altis Diesel
Jun-2010
Fiat Linea 1.6

Fiat Linea 1.6

Overall

Fiat Linea is a very dynamic styling car which is equipped with the best of technologies and quality all in the best of the class. This vehicle is one of the best example of Italian style. Interiors of the car reflects it to be best in offering the comfort. Presently available in five different variants of Fiat Linea are Active, Dynamic, Dynamic Pack, Emotion and Emotion Pack. All these variants are available with both petrol and diesel engine option. These versions are decided on the basis of price to content ratio in these vehicles. Fiat Linea is equipped with special equipments like sensors, AC, Cruise control, moreover it is also equipped with special packs like safety packing with the help of side air bags, roof air bags.

Read More About Fiat Linea 1.6
Jul-2010
Honda City Diesel

Honda City Diesel

Overall

Honda has launched the newer version of Honda City with some cosmetic changes at its interior and exterior. Honda has also launched two new variants Honda City V MT which is available with manual transmission gearbox and Honda City 1.5 V AT that is available with automatic transmission gearbox. The new version of this most popular sedan will carry stylish five spoke alloy wheels and fog lamps that adds more style to its exterior. There are two accessories packages Elegance and Inspire is also introduced with the car but for that you have to pay Rs 34,000 to Rs 38,000 extra. The third-generation Honda City has started wooing the Indian auto lovers. The new Honda City is a luxurious sedan model that has lot of advanced features to offer to its potential buyers - new i-VTEC engine, new aerodynamic design, more grandeur, increased interior space, and of course, top-notch performance. Honda City has been well known as a prestigious brand in Indian market since its first launch in 1998 and it maintains a significant market share in its segment and its new model should taken its popularity to a much higher level. In India Honda City has been awarded as the "Car of the Year".

Read More About Honda City Diesel
Jul-2010
Honda Jazz 1.5

Honda Jazz 1.5

Updates

8 March 2010 - Honda Siel Cars India(HSCI) has shooted an all new upgradation of its most acknowledged ex-launched Honda Jazz called “Select Edition” on March 08, 2010 elevating fresh features like Alloy wheels, Rear Parcel Shelf, Front & Rear mud guards to promote exceptional inner & outer sight, space scope, ease along with finer functioning.

Overall

Japanese auto manufacturer, Honda Motor Co. has launched its luxurious hatchback model Honda Jazz in India on June 10, 2009 this year. Honda Jazz is the most eagerly awaited small car since Honda announced about its launch, being the first small car in Honda's product portfolio in India. Honda Jazz is a luxurious small car and is equipped with all luxurious features of a C-segment luxury sedan that leads Honda Jazz price wise a high end model. However, Honda used the Honda City platform to build this car for reducing the Honda Jazz price as the overall manufacturing cost would otherwise increase. The launch of Honda Jazz is the entry of Honda in the small car market in India and it will compete the other luxurious hatchback of this segment such as Skoda Fabia, Hyundai i20 and Chevrolet SRV.

Read More About Honda Jazz 1.5
Jul-2010
Maruti Cervo

Maruti Cervo

Maruti Cervo Launch Date

It is expected that Maruti Cervo will be launched in the Indian auto market in the month of May or June 2010.

Maruti Cervo Price

It is expected that the Maruti Cervo price will fall in the range of Rs 1.5 lacs to Rs 2 lacs.

Overall

India’s largest auto manufacturer, Maruti is planning to launch another small car model Maruti Cervo in entry level segment in the Indian auto market. Maruti is working aggressively to launch Maruti Cervo in Indian market as a counter attack to Tata Nano which has stormed the auto market with its ultra low cost. Maruti is a market leader for small car market but the launch of Tata Nano has affected heavily the sales of Maruti 800. It is expected that the Maruti Cervo will be priced in the range of Rs 1.5 to 2 lacs. To reduce its manufacturing cost Maruti Suzuki may reduce some features from the original model which is available in Japan. It is also expected that after the launch Maruti Cervo will overtake the company’s most popular models Maruti 800 and Maruti Alto.

Read More About Maruti Cervo
Jul-2010
Tata Indica Vista Electric

Tata Indica Vista Electric

Tata Indica Vista Electric Launch Date

It is expected that Tata Indica Vista Electric will be available in the Indian auto market by May or June 2010.

Tata Indica Vista Electric Price

Tata Motors has not yet disclosed its exact price but it is expected that Tata Indica Vista Electric price will fall in the range of Rs 6 to 7 lacs.

Overview

Homegrown auto company, Tata Motors displayed a new vehicle based on electric power in Delhi Auto Expo 2010. The electric car is based on New Tata India Vista and hence named as Tata Indica Vista Electric (electric). The new electric car by Tata was also showcased at 79th Geneva motor show last year. The car is being developed and produced in Norway by Tata Motors' UK subsidiary, Tata Motors European Technical Centre. Miljo Innovasjon, the subsidiary of Tata Motors who is developing the car, had selected TM4 to provide electric motors. The semi-knocked down kits are to be exported from India to Norway for assembling. The first electric vehicle by Tata's is believed to be launched in India by 2011. The car will be launched in Norway first during 2010 and will have left hand drive.

March 31, 2010

Auto Expo 2010 New Delhi

Update: We now have just a few weeks to go for the 2010 Auto Expo, to be held at Pragati Maidan from 5th to 11th January 2010.

new-auto-expo-2010auto-expo-2010-logo

A lot of news has come out in the last few months, since we first wrote this story. Many new cars announced, many new motorcycles.. guess it is time to take another look at all that is going to appear before us at the Auto Expo!

Motorcycles: There are going to be quite a few. Everything from 100 cc bikes to 1000cc and higher superbikes will be on display. A bunch of new SUVs and MPVs will also make their appearance. Not to mention a couple of electrics, and a hybrid or two!

Here are some of the latest headlines on upcoming car and bike launches during the 2010 Auto Expo.

Update 2: Toyota Etios is the EFC small car mentioned below.

Update 1: Maruti Suzuki EECO – the new Versa. Quite possibly the Suzuki APV.

chevy-beatChevrolet Beat small car

GM’s big entry for the Auto Expo is the small car Beat, which is ready to hit the showrooms.

Everyone seems to love the aggressive lines on the small car to be positioned above the Spark and below the Aveo U-VA.

toyota-logoToyota EFC small car sedan and hatchback concepts at Auto Expo 2010
Toyota’s small car for India might be the biggest news at the Auto Expo. The company has not had a single failure in India. And now there is a small car concept coming up in both hatchback and sedan versions. Launch date? End 2010, maybe.

120 PS Fiat Linea T-Jet for Auto Expo 2010

Fiat’s Linea will finally get a powerful engine. 1400 cc petrol turbo, 120 PS. Nirvana? Quite close for Linea fans, actually. Finally they can chase down a new Honda City! There are also unconfirmed rumours about a diesel 1600 cc Linea coming up.

auto-expo-mpv-toyotaToyota Avanza or another MPV launch at Auto Expo 2010

We are atually not sure if this is going to be the AVanza PMV which Toyota already sells in some markets, or an all-new MPV positioned below the Innova. There is going to be an MPV, certainly.

toyota-prius-indiaToyota Prius confirmed for Auto Expo 2010

The most famous hybrid car in the world is going to be launched at the Auto Expo 2010. Toyota does not plan to sell this in large numbers, obviously. But a hybrid will help the brand image for sure.

kizashi-auto-expoSuzuki Kizashi launch at Auto Expo 2010

Maruti Suzuki has not officially confirmed the Kizashi for an India launch, but everyone thinks it is coming to us at the Auto Expo. We do too. This will be M

aruti’s first high end car in India in a long time.

Auto Expo 2010 New Delhi to see new car and bike launches

More updates and tidbits about upcoming launches

Gear up! We have around 7 months to go for the 2010 Auto Expo. Time for a curtain-raiser, we think. After all, the last Auto Expo at Pragati Maidan, New Delhi was a major hit – thanks to the high profile launch of the world’s cheapest car, the Tata Nano. Nano was not the only attraction, though. That was when we saw the prototypes of the Yamaha FZ-16 which was launched later to rule Indian roads. The Tata Xenon was introduced to us there. Even Cadillac’s display got a fair amount of attention. And that is just a few of the participants and products.

This time around too, the Auto Expo is expected to open up to the automotive world a handful of developments and many an auto launch.

The 2010 Auto Expo too will host launches from many an Indian auto maker, as well as global brands. The exact dates are not finalised yet; we hope to get some info on that soon.

Many believe that the 2008 Auto Expo at Pragati Maidan was where the Auto Expo finally came of age. Helped in large measure by the hype surrounding the Tata Nano, no doubt. Indian media was there in full force, and not to mention the world media, who went back a much chastised lot.

Over the last couple of months, a few companies have said that certain models would possibly be introduced during the Auto Expo 2010.

Skoda’s new cars for the 2010 Auto Expo

International brand Skoda is looking at the forthcoming Auto Expo and is planning to make it a platform to showcase its Yeti. The Skoda Yeti will be assembled as CKD at Skoda’s Aurangabad plant. The car maker had launched its Fabia in 2008, the last time the Expo was held in Delhi. Yeti will come with the same suspension, brakes and transmission as in the Skoda Fabia. While engine choice will range from 1.6 to 2.0-litre petrols and include the VW Group’s 1.9-litre turbodiesel, the Yeti is also being said to be readied with a diesel engine sourced from Octavia. The car maker hopes the Yeti will fight it out with the Mahindra Scorpio, Tata Safari and soon to be launched Tata Motors’ IndiCruz.

Bajaj Auto-KTM motorcycles for 2010

On the two wheeler front too, the 2010 Auto Expo seems to have generated interest. Austrian motorcycle manufacturer KTM, in which the Pune-based Bajaj Auto upped its stake to 32 per cent in March this year, said last week that it will introduce a 125cc street bike which will also hopefully be displayed at the 10th Auto Expo in in January 2010. The bike will go on sale in Europe and India simultaneously, during the first quarter of 2010.

The company had been facing plummeting sales and reduced profitability of late and hence the company is planning to scale back its production. It is being said that KTM is also working on developing various other kind of vehicles that are aimed at sustainable mobility in the future. These would a battery-powered off-road bike and a Nano-like small car.

While there is still a long way off for the Auto Expo 2010, you can expect the usual participants from industries such as components, auto electrics, accessories, oil and lubricants, tyre companies, and AV solutions.

Expect all Indian car and motorcycle manufacturers to showcase their prestigious international models, concept vehicles and upcoming cars and bikes. The 2010 Auto Expo will likely continue on the path set by the 2008 Auto Expo – to be an automobile exhibition for Asia with a clear focus on small cars for the developing markets.

March 17, 2010

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Nestlé is the world's biggest food manufacturer, with around 480 factories in 86 countries, and a portfolio that ranges from baby foods to pet care, from chocolate to mineral water. Its world-famous brands include Nescafe, Kit Kat and Perrier, among many others. The group also owns a large shareholding in cosmetics company L'Oreal. As with other food companies, recent years have seen a greater concentration on a focused food and beverage business. In particular Nestlé has leveraged its performance in sectors such as ice cream and petfoods with an aggressive acquisition strategy. Advertising Age estimated global measured advertising expenditure of $2.3bn in 2008, making Nestlé the world's #10 advertiser.

Adbrands coverage of Nestlé is split across several different pages. See also regional coverage of Nestlé USA, Nestlé Latin America, Nestlé UK, Nestlé Australia and Nestlé Japan.
Advertising: Which agencies handle advertising for Nestlé? The searchable account assignments database is available to full subscribers to Adbrands.net premium services.
Competitors: see Food Sector, Non-Alcoholic Beverages Sector and Petcare Sector indexes for other companies
The Adbrands Company Profile of Nestlé summarises the company's history and current operations and also contains the following brand links:

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March 08, 2010


The advertisement begins with Aamir in his latest avatar – the cool dude of his forthcoming film, ’’Rang de basanti chola’’ – driving the latest Toyota vehicle, the Innova. The focus is on the lavish space that the car offers. So next to the driver’s seat sits Siddharth of ’’Ghulam’’, who spits his chewing gum out of the window. But since the windows are shut, the damn thing sticks to the pane. Siddhu sheepishly puts the gum back into his mouth. Munna (of ’’Rangeela’’) who is on the back seat, starts having an argument with Siddhu and calls him “Angoothe ke dukaan”, referring to his multiple rings on fingers. Seated next to Munna is our Akash (of DCH) who asks them to shut up – then mischievously asks both of them if they are twins. Finally, we see Bhuvan (of ’’Lagaan’’) perched in the rear along with his cricket gear. As the car glides along the highway, it meets a police barricade. The car is stopped by a CBI officer – none other than Ajay Singh Rathod (of ’’Sarfarosh’’) – who asks them where they are headed. Each Aamir has a different answer – Siddhu says “Khandala”, Munna says “Pinky Theatre”, Akash says “Goa” and so on…
Posted By:
Anoop Kumar Gupta
PGDM 2nd sem

February 22, 2010

MARKETING POLICY OF PEPSI


In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the results to the public.[14]
In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson, Denise Muck, to coincide with the United States bicentennial celebration.
In 1996, PepsiCo launched the highly successful
Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine promotion marketing."[15]
In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks.[16] One of their background designs includes a string of repetitive numbers 73774. This is a numerical expression from a telephone keypad of the word "Pepsi."
In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo and a
minimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs. Also in 4th quarter of 2008 Pepsi teamed up with Google/Youtube to produce the first daily entertainment show on Youtube, Poptub. This daily show deals with pop culture, internet viral videos, and celebrity gossip. Poptub is updated daily from Pepsi.
Since 2007, Pepsi,
Lay's, and Gatorade have had a "Bring Home the Cup," contest for Canada's biggest hockey fans. Hockey fans were asked to submit content (videos, pictures or essays) for a chance at winning a party in their hometown with the Stanley Cup and Mark Messier.
In 2009, "Bring Home the Cup," changed to "Team Up and Bring Home the Cup." The new installment of the campaign asks for team involvement and an advocate to submit content on behalf of their team for the chance to have the
Stanley Cup delivered to the team's hometown by Mark Messier.
Pepsi has official sponsorship deals with three of the four major North American professional sports leagues: the
National Football League, National Hockey League and Major League Baseball. Pepsi also sponsors Major League Soccer.
Pepsi also has sponsorship deals in
international cricket teams. The Pakistan cricket team is just one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing.
On July 6, 2009, Pepsi announced it would make a $1 billion investment in Russia over three years, bringing the total Pepsi investment in the country to $4 billion.
[17]
In July 2009, Pepsi started marketing itself as Pecsi in Argentina in response to its name being mispronounced by 25% of the population and as a way to connect more with all of the population.[18]
In October 2008, Pepsi announced that it would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark became a series of "smiles," with the central white band arcing at different angles depending on the product. Pepsi released this logo in U.S. in late 2008, and later it was released in 2009 in Canada, Brazil, Bolivia, Guatemala, Nicaragua, Honduras, El Salvador, Colombia, Argentina, Puerto Rico, Costa Rica, Panama, Chile, Dominican Republic, the Philippines and Australia; in the rest of the world the new logo will be released in 2010. As of Present, The UK has started to use the new pepsi logo on cans in a different ordered style to the US can.
Pepsi and Pepsi Max cans and bottles in Australia now carry the localised version of the new Pepsi Logo. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style.
Pepsi Wild Cherry continues to carry the 2003 Pepsi design on bottles and cans as of November 2009.

POSTED BY: ANOOP KUMAR GUPTA


PGDM 2ND SEM

Micromax Q5


Micromax Q5 is a GSM phone. Micromax Q5, a CandyBar mobile comes with a great list of features.
Micromax Q5 price is optimal and it is a great buy.
The Micromax Q5 is a bar shaped mobile phone with a solid black body. The Micromax Q5 has a 262K Color TFT that is 2.2 inches wide. The Micromax Q5 also has a full QWERTY keypad suitable for heavy texting and trackball navigation.
The Micromax Q5 has powerful music and entertainment features including multi-format (MP3/ AMR/ MIDI/ WAV) playback, Background Music Playback, and Flight Mode. A high quality camera with a 2MP sensor allows the Micromax Q5 to take pictures and shoot video clips. The Micromax Q5 supports both video recording and video playback and has stereo FM.
The Micromax Q5 has good connectivity and allows you multiple features for social interaction. The Micromax Q5 is GPRS/WAP/MMS/EDGE enabled and is Facebook and Opera Mini integrated. The Micromax Q5, of course, supports standard features like Chat/SMS/MMS etch. On top of this the Micromax Q5 has some excellent features like ability to blacklist calls, auto redial etc.
The Micromax Q5 has a memory that can support 1000 phone book entries and store 1000 SMS. The Micromax Q5 can expand its memory up to 8GB with external MicroSD card. The battery strengths of the Micromax Q5 is quite considerable at a talk time of up to 5 hours and standby time of up to 180 hrs under manufacturer's conditions.
The Micromax Q5 ships with transceiver, charger, battery, handsfree kit, service guide, user guide, leather case and warranty card. The detailed features of Micromax Q5 are available under "specifications" on this page.

Dell - Inspiron Laptop with Intel® Pentium® Processor - Ice Blue



What's Included
Dell Inspiron Laptop with Intel® Pentium® Processor
6-cell lithium-ion battery
Power cable
Software: Microsoft Works and more
Owner's manual
Product Features
Intel® Pentium® processor T4400Features an 800MHz system bus, 1MB cache and 2.2GHz processor speed.
3GB DDR2 SoDIMM memoryFor multitasking power, expandable to 4GB.
Multiformat DVD±RW/CD-RW driveTo create custom DVDs and CDs.
15.6" widescreen displayWith 1366 x 768 resolution showcases movies, games and other images.
250GB Serial ATA hard drive (5400 rpm)Offers spacious storage and fast read/write times.
Intel® Graphics Media Accelerator 4500MHDFor lush images. Built-in speakers with High Definition Audio 2.0.
Built-in 1.3MP webcamMakes it easy to video chat with family and friends.
7-in-1 media readerSupports Secure Digital, MultiMediaCard, xD-Picture Card, Memory Stick, Memory Stick PRO, MultiMediaCard Plus, High Density Secure Digital and Secure Digital High Capacity formats.
3 high-speed USB 2.0 portsFor fast digital video, audio and data transfer.
Built-in Dell 1397 wireless networking card (802.11b/g)Wirelessly connect to the Internet.
Built-in 10/100 Ethernet LANWith RJ-45 connector for quick and easy wired Web connection.
Weighs 5.8 lbs. and measures just 1.5" thinFor easy portability.
Long battery lifeOf up to 4 hours and 34 minutes to give you more time away from an outlet.
Microsoft Windows 7 Home Premium Edition 64-bit operating system preinstalledProvides a stable platform for word processing, Web navigation, gaming, media storage and more.
Software package includedWith Microsoft Works and more.
ENERGY STAR qualifiedDesigned to use less energy and meets strict energy efficiency guidelines set by the Environmental Protection Agency and U.S. Department of Energy.
Intel, Pentium, Celeron, Centrino, Core, Viiv, Intel Inside and the Intel Inside logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other country.

February 18, 2010

New Tariff Plans By Tata Teleservices

The Tata group telecom services provider, Tata Indicom has introduced three new tariff plans for its post-paid subscribers. The three plans – Plan Rs 150, Plan Rs 275 and Plan Rs 450 will be made available to Tata Indicom subscribers across the country. The new plans will allow the customers to make local and STD calls along with sms at a cheaper rate.

The Tata Indicom Plan 150 will enable customers to make STD and local calls along with sms to anyone anywhere in India at 90 paise per minute, with an effective rental of Rs 100. With Plan 275, the subscribers can avail the same facilities at 50 paise per minute to any number across India. Plan 450 will give the Tata Indicom subscriber absolute freedom to make local or STD calls anywhere in India absolutely free, STD charges to any other network mobile or landline will be charged at Rs 1 per minute and local charges at 50 paise per minute. Vineet Bhatia, Tata Indicom COO of Delhi and NCR remarked that the introduction of these new plans doesn’t just intend to acquire new customers but has been designed keeping in mind growing customer needs and their usage patterns.

Posted By:

Anoop Kumar Gupta

PGDM II SEM

Ponds White Beauty



Ponds white beauty Daily Spot-less Lightening Cream Deeply nourishes skin to a radiant pinkish-white glow. Finally, a lightening moisturizer that goes well beyond just whitening your skin. With new Pond's white beauty, see your skin visibly transformed to a radiant pinkish-white glow. It gently evens out skin tone as it works from within to nourish protection keeps skin safe from damaging UV rays. Your radiant, new pinkish-white complexion is here to stay!How to enjoy better whitening results: Use every morning and evening as part of your Pond's white beauty skin care regime. Apply with fingertips, smoothing evenly onto clean skin over face and neck. Massage lightly until completely absorbed. Store away from direct sunlight and heat.
Key Ingredients Water, Stearic Acid & Palmitic Acid, Niacinamide (Vitamin B3), Glycerin, Titanium Dioxide & Aluminium Hydroxide & Stearic Acid, Sodium Ascorbyl Phosphate, Butyl Methoxydibenzoylmethane, allantoin, Cetyl Alcohol, Sodium Starch Octenylsuccinate & Zea Mays (Corn) Starch & Lycopene & Glucose & Sodium Ascorbate & Tocopherol, Fragrance.
Pond’s white beauty Pinkish-White Glow Lightening Lotion Lycopene+ Pro-Vitamin B3
click on image
75 ml
Worldwide: $13.95 X nos
How to enjoy better whitening results: Use every morning and evening after cleansing and toning, as part of your Pond’s white beauty skin care regime. Apply with fingertips, smoothing evenly onto clean skin over face and neck. Massage lightly until completely absorbed. Store away from direct sunlight and heat.
Ingredients: Water, Isopropyl Myristate, Niacinamide, Stearic Acid, Dimenthicone, Glyceryl Stearate, Ethylhexyl Methoxycinnamate, Glycerin, Triethanolamine, Phenoxyethanol, Butyl Methoxydibenzoylmethane, Carbomer, Cetyl Alcohol, Glutamic Acid, Methyl Paraben, Sodium PCA, Titanium Dioxide, Titanium Dioxide & Aluminium Hydroxide & Hydrated Silica & Aliginic Acid, Propylparaben, Tocopheryl Acetate, Sodium Hydroxide, Disodium EDTA, Sodium Starch Octenylsuccinate & Zea Mays Starch & Lycopene & Glucose & Sodium Ascorbate & Tocopherol, Fragrance, Cl 14700.
Pinkish-White Glow Lightening Lotion Deeply nourishes skin to a radiant pinkish-white glow. Now the wonderfully nourished, pinkish-white skin you dream of can be yours. This light and fluid lotion glides on smoothly to brighten your skin, moisturizing from within and leaving your complexion with a natural radiance. And that’s not all – the lotion carefully smoothes out skin texture, while its triple sun protection keeps skin safe from damaging UV rays. So your dream-like new complexion is here to stay!