March 17, 2010

ADVERTISEMENT STRATEGY OF LUX

Delivering your message online and in our bestselling For Dummies books
From cooking to technology, and everything in between, For Dummies and Dummies.com are leaders in the how-to category and the ideal place to deliver contextually targeted messages.
Position your message alongside expert how-to content. Our experts present even complex subjects in plain English. Whether that means direction on how to hook up a modem or carve a turkey, people trust Dummies.com to tell it like it is, without all the technical jargon.
Online Advertising
Align your brand with the most trusted name in how-to. With more than 150 million books in print, covering 1,300+ topics, For Dummies is the most widely recognized and highly regarded reference series in the world. Since 1991, For Dummies has helped millions make everything easier.
Connect with an engaged audience on a robust multimedia site. Dummies.com is the first place to turn to when you are new to a topic or looking to learn more about a familiar one. Our robust content comes in a variety of formats, like video and step by step photo how-to's which gives users the content they need in the format they want.
Position your message alongside expert how-to content. Our experts present even complex subjects in plain English. Whether that means direction on how to hook up a modem or carve a turkey, people trust Dummies.com to tell it like it is, without all the technical jargon.
Categories include: Business & Careers • Computers & Software • Consumer Electronics • Crafts & Hobbies • Education & Languages • Food & Drink • Health & Fitness • Home & Garden • Internet • Music & Creative Arts • Personal Finance • Pets • Photography • Relationships & Family • Religion & Spirituality • Sports, Games & Outdoors • Travel

No comments:

Post a Comment