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Ranbaxy plan acquisitions in India
MUMBAI (Reuters) - Ranbaxy Laboratories, India's top drug maker by sales, plans acquisitions in India as it turns aggressive in the country to consolidate its leadership, the Mint paper reported on Friday citing a top official.
"I think for a leading company it's very important to be a leader at home," CEO Atul Sobti was quoted as saying in the paper.
"So to that extent, resource-wise, marketing wise, manpower-wise, whatever it takes, we have taken a conscious decision to do that and part of that answer could be inorganic growth."
Ranbaxy, 64 percent owned by Japan's Daiichi Sankyo, need to scale up inputs, research and go to smaller towns, he said in the paper without elaborating on likely investments.
A Ranbaxy spokesman when asked by Reuters about acquisitions said he could not share more details.
"I think for a leading company it's very important to be a leader at home," CEO Atul Sobti was quoted as saying in the paper.
"So to that extent, resource-wise, marketing wise, manpower-wise, whatever it takes, we have taken a conscious decision to do that and part of that answer could be inorganic growth."
Ranbaxy, 64 percent owned by Japan's Daiichi Sankyo, need to scale up inputs, research and go to smaller towns, he said in the paper without elaborating on likely investments.
A Ranbaxy spokesman when asked by Reuters about acquisitions said he could not share more details.
Opposition and campaigns against advertising
According to critics, the total commercialization of all fields of society, the privatization of public space, the acceleration of consumption and waste of resources including the negative influence on lifestyles and on the environment has not been noticed to the necessary extent. The “hyper-commercialization of the culture is recognized and roundly detested by the citizenry, although the topic scarcely receives a whiff of attention in the media or political culture”.[81] “The greatest damage done by advertising is precisely that it incessantly demonstrates the prostitution of men and women who lend their intellects, their voices, their artistic skills to purposes in which they themselves do not believe, and …. that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.”[82] “The struggle against advertising is therefore essential if we are to overcome the pervasive alienation from all genuine human needs that currently plays such a corrosive role in our society. But in resisting this type of hyper-commercialism we should not be under any illusions. Advertising may seem at times to be an almost trivial of omnipresent aspect of our economic system. Yet, as economist A. C. Pigou pointed out, it could only be ‘removed altogether’ if ‘conditions of monopolistic competition’ inherent to corporate capitalism were removed. To resist it is to resist the inner logic of capitalism itself, of which it is the pure expression.”[83]
“Visual pollution, much of it in the form of advertising, is an issue in all the world's large cities. But what is pollution to some is a vibrant part of a city's fabric to others. New York City without Times Square's huge digital billboards or Tokyo without the Ginza's commercial panorama is unthinkable. Piccadilly Circus would be just a London roundabout without its signage. Still, other cities, like Moscow, have reached their limit and have begun to crack down on over-the-top outdoor advertising.”[84] “Many communities have chosen to regulate billboards to protect and enhance their scenic character. The following is by no means a complete list of such communities, but it does give a good idea of the geographic diversity of cities, counties and states that prohibit new construction of billboards. Scenic America estimates the nationwide total of cities and communities prohibiting the construction of new billboards to be at least 1500. A number of States in the USA prohibit all billboards:
Vermont - Removed all billboards in 1970s
Hawaii - Removed all billboards in 1920s
Maine - Removed all billboards in 1970s and early 80s
Alaska - State referendum passed in 1998 prohibits billboards[85]
Almost two years ago the city of São Paulo, Brazil, ordered the downsizing or removal of all billboards and most other forms of commercial advertising in the city.”[86]
Technical appliances, such as Spam filters, TV-Zappers, Ad-Blockers for TV’s and stickers on mail boxes: “No Advertising” and an increasing number of court cases indicate a growing interest of people to restrict or rid themselves of unwelcome advertising.
Consumer protection associations, environment protection groups, globalization opponents, consumption critics, sociologists, media critics, scientists and many others deal with the negative aspects of advertising. “Antipub” in France, “subvertising”, culture jamming and adbusting have become established terms in the anti-advertising community. On the international level globalization critics such as Naomi Klein and Noam Chomsky are also renown media and advertising critics. These groups criticize the complete occupation of public spaces, surfaces, the airwaves, the media, schools etc. and the constant exposure of almost all senses to advertising messages, the invasion of privacy, and that only few consumers are aware that they themselves are bearing the costs for this to the very last penny. Some of these groups, such as the ‘The Billboard Liberation Front Creative Group’ in San Francisco or Adbusters in Vancouver, Canada, have manifestos.[87] Grassroots organizations campaign against advertising or certain aspects of it in various forms and strategies and quite often have different roots. Adbusters, for example contests and challenges the intended meanings of advertising by subverting them and creating unintended meanings instead. Other groups, like ‘Illegal Signs Canada’ try to stem the flood of billboards by detecting and reporting ones that have been put up without permit.[88] Examples for various groups and organizations in different countries are ‘L'association Résistance à l'Agression Publicitaire’[89] in France, where also media critic Jean Baudrillard is a renown author. [90] The ‘Anti Advertising Agency’ works with parody and humour to raise awareness about advertising.[91] and ‘Commercial Alert’ campaigns for the protection of children, family values, community, environmental integrity and democracy.[92] Media literacy organisations aim at training people, especially children in the workings of the media and advertising in their programmes. In the U. S., for example, the ‘Media Education Foundation’ produces and distributes documentary films and other educational resources.[93] ‘MediaWatch’, a Canadian non-profit women's organization works to educate consumers about how they can register their concerns with advertisers and regulators.[94] The Canadian ‘Media Awareness Network/Réseau éducation médias’ offers one of the world’s most comprehensive collections of media education and Internet literacy resources. Its member organizations represent the public, non-profit but also private sectors. Although it stresses its independence it accepts financial support from Bell Canada, CTVGlobeMedia, CanWest, TELUS and S-VOX.[95]
To counter the increasing criticism of advertising aiming at children media literacy organizations are also initiated and funded by corporations and the advertising business themselves. In the U. S. the ‘The Advertising Educational Foundation’ was created in 1983 supported by ad agencies, advertisers and media companies. It is the “advertising industry's provider and distributor of educational content to enrich the understanding of advertising and its role in culture, society and the economy”[96] sponsored for example by American Airlines, Anheuser-Busch, Campbell Soup, Coca-Cola, Colgate-Palmolive, Walt Disney, Ford, General Foods, General Mills, Gillette, Heinz, Johnson & Johnson, Kellogg, Kraft, Nestle, Philip Morris, Quaker Oats, Nabisco, Schering, Sterling, Unilever, Warner Lambert, advertising agencies like Saatchi & Saatchi Compton and media companies like American Broadcasting Companies, CBS, Capital Cities Communications, Cox Enterprises, Forbes, Hearst, Meredith, The New York Times, RCA/NBC, Reader’s Digest, Time, Washington Post, just to mention a few. Canadian businesses established ‘Concerned Children's Advertisers’ in 1990 “to instill confidence in all relevant publics by actively demonstrating our commitment, concern, responsibility and respect for children”.[97] Members are CanWest, Corus, CTV, General Mills, Hasbro, Hershey’s, Kellogg’s, Loblaw, Kraft, Mattel, MacDonald’s, Nestle, Pepsi, Walt Disney, Weston as well as almost 50 private broadcast partners and others.[98] Concerned Children's Advertisers was example for similar organizations in other countries like ‘Media smart’ in the United Kingdom with offspring in Germany, France, the Netherlands and Sweden. New Zealand has a similar business-funded programme called ‘Willie Munchright’. “While such interventions are claimed to be designed to encourage children to be critical of commercial messages in general, critics of the marketing industry suggest that the motivation is simply to be seen to address a problem created by the industry itself, that is, the negative social impacts to which marketing activity has contributed…. By contributing media literacy education resources, the marketing industry is positioning itself as being part of the solution to these problems, thereby seeking to avoid wide restrictions or outright bans on marketing communication, particularly for food products deemed to have little nutritional value directed at children…. The need to be seen to be taking positive action primarily to avert potential restrictions on advertising is openly acknowledged by some sectors of the industry itself…. Furthermore, Hobbs (1998) suggests that such programs are also in the interest of media organizations that support the interventions to reduce criticism of the potential negative effects of the media themselves.
“Visual pollution, much of it in the form of advertising, is an issue in all the world's large cities. But what is pollution to some is a vibrant part of a city's fabric to others. New York City without Times Square's huge digital billboards or Tokyo without the Ginza's commercial panorama is unthinkable. Piccadilly Circus would be just a London roundabout without its signage. Still, other cities, like Moscow, have reached their limit and have begun to crack down on over-the-top outdoor advertising.”[84] “Many communities have chosen to regulate billboards to protect and enhance their scenic character. The following is by no means a complete list of such communities, but it does give a good idea of the geographic diversity of cities, counties and states that prohibit new construction of billboards. Scenic America estimates the nationwide total of cities and communities prohibiting the construction of new billboards to be at least 1500. A number of States in the USA prohibit all billboards:
Vermont - Removed all billboards in 1970s
Hawaii - Removed all billboards in 1920s
Maine - Removed all billboards in 1970s and early 80s
Alaska - State referendum passed in 1998 prohibits billboards[85]
Almost two years ago the city of São Paulo, Brazil, ordered the downsizing or removal of all billboards and most other forms of commercial advertising in the city.”[86]
Technical appliances, such as Spam filters, TV-Zappers, Ad-Blockers for TV’s and stickers on mail boxes: “No Advertising” and an increasing number of court cases indicate a growing interest of people to restrict or rid themselves of unwelcome advertising.
Consumer protection associations, environment protection groups, globalization opponents, consumption critics, sociologists, media critics, scientists and many others deal with the negative aspects of advertising. “Antipub” in France, “subvertising”, culture jamming and adbusting have become established terms in the anti-advertising community. On the international level globalization critics such as Naomi Klein and Noam Chomsky are also renown media and advertising critics. These groups criticize the complete occupation of public spaces, surfaces, the airwaves, the media, schools etc. and the constant exposure of almost all senses to advertising messages, the invasion of privacy, and that only few consumers are aware that they themselves are bearing the costs for this to the very last penny. Some of these groups, such as the ‘The Billboard Liberation Front Creative Group’ in San Francisco or Adbusters in Vancouver, Canada, have manifestos.[87] Grassroots organizations campaign against advertising or certain aspects of it in various forms and strategies and quite often have different roots. Adbusters, for example contests and challenges the intended meanings of advertising by subverting them and creating unintended meanings instead. Other groups, like ‘Illegal Signs Canada’ try to stem the flood of billboards by detecting and reporting ones that have been put up without permit.[88] Examples for various groups and organizations in different countries are ‘L'association Résistance à l'Agression Publicitaire’[89] in France, where also media critic Jean Baudrillard is a renown author. [90] The ‘Anti Advertising Agency’ works with parody and humour to raise awareness about advertising.[91] and ‘Commercial Alert’ campaigns for the protection of children, family values, community, environmental integrity and democracy.[92] Media literacy organisations aim at training people, especially children in the workings of the media and advertising in their programmes. In the U. S., for example, the ‘Media Education Foundation’ produces and distributes documentary films and other educational resources.[93] ‘MediaWatch’, a Canadian non-profit women's organization works to educate consumers about how they can register their concerns with advertisers and regulators.[94] The Canadian ‘Media Awareness Network/Réseau éducation médias’ offers one of the world’s most comprehensive collections of media education and Internet literacy resources. Its member organizations represent the public, non-profit but also private sectors. Although it stresses its independence it accepts financial support from Bell Canada, CTVGlobeMedia, CanWest, TELUS and S-VOX.[95]
To counter the increasing criticism of advertising aiming at children media literacy organizations are also initiated and funded by corporations and the advertising business themselves. In the U. S. the ‘The Advertising Educational Foundation’ was created in 1983 supported by ad agencies, advertisers and media companies. It is the “advertising industry's provider and distributor of educational content to enrich the understanding of advertising and its role in culture, society and the economy”[96] sponsored for example by American Airlines, Anheuser-Busch, Campbell Soup, Coca-Cola, Colgate-Palmolive, Walt Disney, Ford, General Foods, General Mills, Gillette, Heinz, Johnson & Johnson, Kellogg, Kraft, Nestle, Philip Morris, Quaker Oats, Nabisco, Schering, Sterling, Unilever, Warner Lambert, advertising agencies like Saatchi & Saatchi Compton and media companies like American Broadcasting Companies, CBS, Capital Cities Communications, Cox Enterprises, Forbes, Hearst, Meredith, The New York Times, RCA/NBC, Reader’s Digest, Time, Washington Post, just to mention a few. Canadian businesses established ‘Concerned Children's Advertisers’ in 1990 “to instill confidence in all relevant publics by actively demonstrating our commitment, concern, responsibility and respect for children”.[97] Members are CanWest, Corus, CTV, General Mills, Hasbro, Hershey’s, Kellogg’s, Loblaw, Kraft, Mattel, MacDonald’s, Nestle, Pepsi, Walt Disney, Weston as well as almost 50 private broadcast partners and others.[98] Concerned Children's Advertisers was example for similar organizations in other countries like ‘Media smart’ in the United Kingdom with offspring in Germany, France, the Netherlands and Sweden. New Zealand has a similar business-funded programme called ‘Willie Munchright’. “While such interventions are claimed to be designed to encourage children to be critical of commercial messages in general, critics of the marketing industry suggest that the motivation is simply to be seen to address a problem created by the industry itself, that is, the negative social impacts to which marketing activity has contributed…. By contributing media literacy education resources, the marketing industry is positioning itself as being part of the solution to these problems, thereby seeking to avoid wide restrictions or outright bans on marketing communication, particularly for food products deemed to have little nutritional value directed at children…. The need to be seen to be taking positive action primarily to avert potential restrictions on advertising is openly acknowledged by some sectors of the industry itself…. Furthermore, Hobbs (1998) suggests that such programs are also in the interest of media organizations that support the interventions to reduce criticism of the potential negative effects of the media themselves.
BY: NEHA GOYAL
PGDM 1ST YEAR
Global advertising
Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximising local effectiveness of ads, and increasing the company’s speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel.[105]
Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximised. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad.
Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximised. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad.
By: Anoop Kumar Gupta
PGDM 1st year
Global advertising
Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximising local effectiveness of ads, and increasing the company’s speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel.[105]
Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximised. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad.
Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximised. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad.
By: Anoop Kumar Gupta
PGDM 1st year
Global advertising
Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximising local effectiveness of ads, and increasing the company’s speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel.[105]
Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximised. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad.
Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximised. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad.
By: Anoop Kumar Gupta
PGDM 1st year
Bentley Motors Limited
Bentley Motors Limited is an England based company that offers freedom of choice to have pure refinement and style. The company was founded in 1919 when the first Bentley engine burst into life at New Street Mews, London. The company has become now quite similar with the production of stylishly designed luxurious cars.Bentley can be defined as a perfect blend of various unmistakable characteristics like distinctive design, handcrafted luxury, breathtaking power and performance, a refined and exhilarating driving experience. Bentley cars can be distinctly held apart due to the above mentioned features.
Majestic auto limited bring different product
New Delhi: : Hero Honda’s ‘After Twenty Years’ (Bees
Saal Baad) ad campaign, featuring the hunks of Indian cricket team, was a
treat for millions of World Cup 2003 viewers. Well, for numerous Hero Honda
stakeholders, twenty years is also the span of a long and eventful joint
venture which it completes in mid-2004, when technical collaboration with
Honda Motor Company (HMC), Japan, would come up for renewal.
After 20 years of JV, Hero Honda will have the option to manufacture
scooters (at a time when the two-wheeler market has clearly swung away from
scooters in favour of bikes) while Honda’s wholly-owned subsidiary Scooters
& Motorcycles (which has done its bit to bring cheer back to scooters)
would enter the bike market. For the moment, the market remains agog with speculation
on Hero Honda’s future product strategy as the company scouts for successors
to Passion and Splendor.
While analysts believe that the launch of low-priced CD-Dawn (Rs 32,000)
is aimed at holding Hero Honda’s marketshare steady, Hero group patriarch
Brijmohan Lall Munjal maintains that the company’s PAT (in 2003-04) too would
be maintained despite its foray into the economy segment.
FE caught up with Mr Munjal on the sidelines of the CD-Dawn launch to
understand the issues pertaining to the Hero Honda joint venture, and the
transition strategy for a Hero group subsidiary, Majestic Auto Ltd, which
makes mopeds and step-thrus.
Is there any attempt at Hero Honda to develop local R&D
infrastructure?
CD-Dawn is 100 per cent our doing. We got the design cleared from Honda,
Japan. They have set up a small office here and visit our R&D almost on a
daily basis. We recently had discussions on the designs for the next bike
model.
Hero Honda’s technical alliance with Honda Motor Company (HMC), Japan,
will be renewed in 2004. Is there a clause in the joint venture that stops a
Hero group subsidiary from making bikes?
Yes. We can’t do that (make bikes through any other Hero group subsidiary).
Isn’t the JV skewed in favour of HMC, Japan?
HMC’s wholly-owned subsidiary (Honda Motorcycle & Scooter India Ltd) can
make both bikes and scooters while a Hero group subsidiary (like Majestic Auto
Ltd) can’t make bikes.
Afterall they (HMC) are an MNC. How do you compare the two?
In the last couple of years, we’ve seen some kind of product parity in the
market with many indigenously-made bikes (like Bajaj’s Pulsar and TVS’ Victor)
competing successfully against Hero Honda brands.
AJAY KUMAR S/O SH. DALER SINGH
PGDM 3rd
Saal Baad) ad campaign, featuring the hunks of Indian cricket team, was a
treat for millions of World Cup 2003 viewers. Well, for numerous Hero Honda
stakeholders, twenty years is also the span of a long and eventful joint
venture which it completes in mid-2004, when technical collaboration with
Honda Motor Company (HMC), Japan, would come up for renewal.
After 20 years of JV, Hero Honda will have the option to manufacture
scooters (at a time when the two-wheeler market has clearly swung away from
scooters in favour of bikes) while Honda’s wholly-owned subsidiary Scooters
& Motorcycles (which has done its bit to bring cheer back to scooters)
would enter the bike market. For the moment, the market remains agog with speculation
on Hero Honda’s future product strategy as the company scouts for successors
to Passion and Splendor.
While analysts believe that the launch of low-priced CD-Dawn (Rs 32,000)
is aimed at holding Hero Honda’s marketshare steady, Hero group patriarch
Brijmohan Lall Munjal maintains that the company’s PAT (in 2003-04) too would
be maintained despite its foray into the economy segment.
FE caught up with Mr Munjal on the sidelines of the CD-Dawn launch to
understand the issues pertaining to the Hero Honda joint venture, and the
transition strategy for a Hero group subsidiary, Majestic Auto Ltd, which
makes mopeds and step-thrus.
Is there any attempt at Hero Honda to develop local R&D
infrastructure?
CD-Dawn is 100 per cent our doing. We got the design cleared from Honda,
Japan. They have set up a small office here and visit our R&D almost on a
daily basis. We recently had discussions on the designs for the next bike
model.
Hero Honda’s technical alliance with Honda Motor Company (HMC), Japan,
will be renewed in 2004. Is there a clause in the joint venture that stops a
Hero group subsidiary from making bikes?
Yes. We can’t do that (make bikes through any other Hero group subsidiary).
Isn’t the JV skewed in favour of HMC, Japan?
HMC’s wholly-owned subsidiary (Honda Motorcycle & Scooter India Ltd) can
make both bikes and scooters while a Hero group subsidiary (like Majestic Auto
Ltd) can’t make bikes.
Afterall they (HMC) are an MNC. How do you compare the two?
In the last couple of years, we’ve seen some kind of product parity in the
market with many indigenously-made bikes (like Bajaj’s Pulsar and TVS’ Victor)
competing successfully against Hero Honda brands.
AJAY KUMAR S/O SH. DALER SINGH
PGDM 3rd
india retail industry
Retails Industry News
· Aditya Birla Retails plans expansion in India
· Growth Phase of Indian Retail Sector to Continue
· Indian Garment exporters focusing on domestic retail
India retail industry is the largest industry in India, with an employment of around 8% and contributing to over 10% of the country's GDP. Retail industry in India is expected to rise 25% yearly being driven by strong income growth, changing lifestyles, and favorable demographic patterns. It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion. India retail industry is one of the fastest growing industries with revenue expected in 2007 to amount US$ 320 billion and is increasing at a rate of 5% yearly. A further increase of 7-8% is expected in the industry of retail in India by growth in consumerism in urban areas, rising incomes, and a steep rise in rural consumption. It has further been predicted that the retailing industry in India will amount to US$ 21.5 billion by 2010 from the current size of US$ 7.5 billion. Shopping in India have witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering. Industry of retail in India which have become modern can be seen from the fact that there are multi- stored malls, huge shopping centers, and sprawling complexes which offer food, shopping, and entertainment all under the same roof. India retail industry is expanding itself most aggressively, as a result a great demand for real estate is being created. Indian retailers preferred means of expansion is to expand to other regions and to increase the number of their outlets in a city. It is expected that by 2010, India may have 600 new shopping centers. In the Indian retailing industry, food is the most dominating sector and is growing at a rate of 9% annually. The branded food industry is trying to enter the India retail industry and convert Indian consumers to branded food. Since at present 60% of the Indian grocery basket consists of non- branded items. India retail industry is progressing well and for this to continue retailers as well as the Indian government will have to make a combined effort.
· India Shopping Malls
· Scope of the Indian Retail Market
· Indian Organized Retail Market
· Growth Factors in Indian Organized Retail sector
· Opportunities in Indian Organized Retail sector
· Challenges facing the Indian Organized Retail sector
· Role of Supply Chain in Indian Organized Retail
· Employment Generation by Indian Organized Retail Sector
· Indian Organized Retail Sector's Impact on Lifestyles
· Emerging Trends in Indian Organized Retail Sector
· Growth of Retail Companies in India
· Evolution of Indian Retail
· FDI
SACHIN KUMAR
PGDM III SEM
· Aditya Birla Retails plans expansion in India
· Growth Phase of Indian Retail Sector to Continue
· Indian Garment exporters focusing on domestic retail
India retail industry is the largest industry in India, with an employment of around 8% and contributing to over 10% of the country's GDP. Retail industry in India is expected to rise 25% yearly being driven by strong income growth, changing lifestyles, and favorable demographic patterns. It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion. India retail industry is one of the fastest growing industries with revenue expected in 2007 to amount US$ 320 billion and is increasing at a rate of 5% yearly. A further increase of 7-8% is expected in the industry of retail in India by growth in consumerism in urban areas, rising incomes, and a steep rise in rural consumption. It has further been predicted that the retailing industry in India will amount to US$ 21.5 billion by 2010 from the current size of US$ 7.5 billion. Shopping in India have witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering. Industry of retail in India which have become modern can be seen from the fact that there are multi- stored malls, huge shopping centers, and sprawling complexes which offer food, shopping, and entertainment all under the same roof. India retail industry is expanding itself most aggressively, as a result a great demand for real estate is being created. Indian retailers preferred means of expansion is to expand to other regions and to increase the number of their outlets in a city. It is expected that by 2010, India may have 600 new shopping centers. In the Indian retailing industry, food is the most dominating sector and is growing at a rate of 9% annually. The branded food industry is trying to enter the India retail industry and convert Indian consumers to branded food. Since at present 60% of the Indian grocery basket consists of non- branded items. India retail industry is progressing well and for this to continue retailers as well as the Indian government will have to make a combined effort.
· India Shopping Malls
· Scope of the Indian Retail Market
· Indian Organized Retail Market
· Growth Factors in Indian Organized Retail sector
· Opportunities in Indian Organized Retail sector
· Challenges facing the Indian Organized Retail sector
· Role of Supply Chain in Indian Organized Retail
· Employment Generation by Indian Organized Retail Sector
· Indian Organized Retail Sector's Impact on Lifestyles
· Emerging Trends in Indian Organized Retail Sector
· Growth of Retail Companies in India
· Evolution of Indian Retail
· FDI
SACHIN KUMAR
PGDM III SEM
Bajaj pulsar 200 cc Bike's feature
Home » Bajaj Bikes
Bajaj Pulsar 200cc launched Features Photos Price Details
Published by Amit Bhawani on May 16, 2008 – 7:15 am42 Comments
Pulsar 200cc a bike with style and huge power which is clearly visible with the 200cc. bajaj has announced the launch of pulsar 200cc. The company has already targetted a sale of around 50000 units in the first month of their launch but its mostly expected that the buyers would be the quick racer type bikers who have the guts to run a huge powerful bike when compared to the other 100cc bikes in the segment.
The new features of this pulsar 200cc is that its equipped with a oil cooler which reduces the temperature of the engine on high speeds, a better sportive look and also claimed to be the first bike in india which has got tubeless tyres with more safety features. Other features are Light-Emitting Diodes (LEDs), powerful horns, better handling,4-stroke, DTS-i, Oil cooled engine. The maximum speed the new pulsar can run is 121km/hr and reaches the first 60km/hr speed in 4.73 seconds with a better mileage of 39km/ltr in the city & 43km/ltr on highways.
The pricing of pulsar exshowroom would be around Rs65000 in new Delhi
AJAY KUMAR S/O DALER SINGH
PGDM III SEM
Bajaj Pulsar 200cc launched Features Photos Price Details
Published by Amit Bhawani on May 16, 2008 – 7:15 am42 Comments
Pulsar 200cc a bike with style and huge power which is clearly visible with the 200cc. bajaj has announced the launch of pulsar 200cc. The company has already targetted a sale of around 50000 units in the first month of their launch but its mostly expected that the buyers would be the quick racer type bikers who have the guts to run a huge powerful bike when compared to the other 100cc bikes in the segment.
The new features of this pulsar 200cc is that its equipped with a oil cooler which reduces the temperature of the engine on high speeds, a better sportive look and also claimed to be the first bike in india which has got tubeless tyres with more safety features. Other features are Light-Emitting Diodes (LEDs), powerful horns, better handling,4-stroke, DTS-i, Oil cooled engine. The maximum speed the new pulsar can run is 121km/hr and reaches the first 60km/hr speed in 4.73 seconds with a better mileage of 39km/ltr in the city & 43km/ltr on highways.
The pricing of pulsar exshowroom would be around Rs65000 in new Delhi
AJAY KUMAR S/O DALER SINGH
PGDM III SEM
HEROHONDA LAUNCHED KARIZMA ZMR
Overview - Finally Karizma Gets Fuel Injection Technology
Karizma ZMR has been making a lot of news in automotive market since some photos of Karizma in white shade leaked on net. Now Hero Honda has finally launched the much awaited tourer bike - Karizma ZMR Fi in Indian Market. Karizma ZMR will be sold along with old Karizma model, Hero Honda has decided not to phase out Karizma R and sell both the models side by side. They don't want to end the competition for Apache & Pulsar as Karizma R is priced around 72000.00.
The stance remains the same as the old Karizma which is still considered to be the best touring bike in India with smooth, refined and relaxed Honda engine at the helm. The major and much needed change is addition of programmed fuel injection (PGM-Fi) in the engine. Additionally it also gets disc brake at the rear, gas charged rear shock absorbers, little increase in power and torque. Hero Honda also started giving teaser advertisement on leading TV channels in which they show few glimpses of New ZMR's front fairing, headlight and tail light. And now they have started full commercial of Karizma ZMR featuring Hrithik Roshan. He drives the ZMR through water and dodges few tornados. ZMR looks quite stunning in white shade in the commercial with ZMR sticker in red shade. To view the TV commercial scroll down this review to images and videos section of Karizma ZMR.
Design & Style Of Hero Honda Karizma ZMR
In terms of looks the most visible change is heavy looking full front fairing with a lot of snazzy graphics with 'ZMR' stickers. Though it seems a liitle bit overworked and give Karizma ZMR a plasticky look. The designers at Hero Honda 'R&D' must have been a fan of Suzuki Hayabusa!! As far as new features are concerned the New Karizma ZMR gets all new headlamps with integrated blinkers and new tail lamps which are now LED ones.
The fit and finish is quite good, there are no panel gaps and paint quality is awesome. The rear view mirrors have been mounted on the front fairing a.k.a Yamaha R15, which is the best part of the facelift and it gives Karizma ZMR a very aggressive look if viewed from front. But the main problem is if you view the bike from side - the front doesn't gel with the slim looking rear. Hero Honda should have made the rear end a bit heavy to match it with the heavy front fairing. All in all, New Karizma ZMR looks much better than the outgoing model which started looking very outdated in comparison to the Yamaha R15, Bajaj Pulsar 220, TVS Apache RTR 180 & Honda CBF Stunner Fi.
Instrument Cluster & Features Of Hero Honda Karizma ZMR
The Intrument cluster is best looking part in Karizma ZMR. Insert the key and you are greeted with a long scrolling message which ends with "Bon Voyage Fly Safe". The display is now full digital including the tachometer which has been designed in round shape under a horizontal digital display which looks very cool especially at night.
The display also shows real time fuel consumption which is very helpful in maintaining good mileage. Other tell n tales include the speedometer, trip meter, fuel indicator, clock and rev counter. The switchgear remains the same and, in true Hero Honda fashion, there is no engine kill switch. The instrument cluster features dual colour illumination - the tachometer is lit in white while the rest gets an orange backlight.
10 New Design Features Of Hero Honda Karizma ZMR:
1. Full Front Fairing 2. Split Clip On Handle Bars 3. Split Rear Grab Rails 4. Mirrors Mounted On The Fairing 5. New Rear Mud Guard 6. New Headlamp & Tail Lamp Which Is Now LED 7. Rear Disc Brakes 8. Turn Indicators Mounted On Front Fairing 9. New Graphics 10. Slightly Reprofiled Body Work
Engine & Top Speed Of Hero Honda Karizma ZMR
New Karizma ZMR Fi is powered by the same 223cc engine but has been altered by Hero Honda engineers, now it gets fuel injection which has increased the maximum power to 17.6 Bhp at 7000 rpm which is up by 0.6 Bhp and maximum torque has been increased by .15 Nm which is now 18.35 Nm @ 6000 rpm.
Hero Honda has claimed top speed of 126 kmph and 0-60 km in 3.7 seconds in its official brochure but it is still slower than the current fastest bike in this segment - The Pulsar 220, which has top speed of 144 kmph. Also I expected much more power and torque from the altered Fuel Injected engine, Karizma ZMR should have been atleast touching around 20 Bhp with 21-23 Nm torque.
Comparison Of New Karizma ZMR, Pulsar 220, Yamaha R15 & Apache RTR 180
Data
New Karizma ZMR
Bajaj Pulsar 220
Yamaha R15
Apache 180
Engine
4 Stroke
4 Stroke
4 Stroke
4 Stroke
Displacement
223cc
220cc
149.8cc
177.4cc
Max Power
17.6 Bhp-7000 rpm
21 Bhp-8500 rpm
17 Bhp-8500 rpm
17.3 Bhp-8500 rpm
Max Torque
18.5 Nm-6000 rpm
19 Nm-7000 rpm
15 Nm-7500 rpm
15.5 Nm-6500 rpm
Gears
5 Speed
5 Speed
6 Speed
5 Speed
Cooling Type
Liquid Cooled
Air Cooled
Liquid Cooled
Air Cooled
Top Speed
126 kmph
144 kmph
135 kmph
125 kmph
0-60 kmph
3.70 secs
NA
3.20 secs
4.35 secs
Brakes
Discs
Discs
Discs
Discs
Price
91000.00
71000.00
97000.00
64000.00
The PGM-Fi system is equipped with a 12 hole fuel injector, 16 bit ECU and 6 high-tech sensors to scan the engine operating parameters like air pressure, air temperature, and engine temperature to ensure the optimum air / fuel ratio under dynamic conditions. An advanced vertical oil cooler provides efficient cooling to the high performance engine and the IACV (Idle air control valve) ensures idle stability and smoothens response to throttle changes.
13 New Technical Features In Hero Honda Karizma ZMR:
1. PGM-Fi: Programmable Fuel Injection 2. 16 Bit ECU Processor For Rapid Digital Fuel Injection Mapping 3. Oil Cooled Engine 4. 12 Hole Fuel Injector For Better Atomization Of Fuel 5. Engine Oil Temperature Sensor Which Provides Different Fuel Mixtures At Different Temperatures 6. Intake Air Temperature Sensor Which Senses The Intake Air Temp To Determine & Supply The Optimum Air To Fuel Ratio 7. Throttle Position Sensor Which Detects Throttle Opening & Provides Input To The ECU 8. Crank Position Sensor Which Senses The Position & Time At Which Fuel Needs To Be Injected In Relation To Crank Angle 9. Oxygen Sensor Ensures Correct Air Fuel Ratio For The Catalytic Convertor 10. Manifold Absolute Pressure Sensor 11. Idle Air Control Valve 12. Gas Charged Shock Absorbers 13. Rear Disc Brake
Shades Available In Hero Honda Karizma ZMR
Hero Honda Karizma ZMR Is Available In Following Five Shades:
- Pearl White - Moon Yellow - Panther Black - Sports Red - Vibrant Blue
In my opinion Karizma ZMR looks best in Blue shade which gives it a bigger and meaner look. In yellow and red shades it looks a bit plasticky and down grade. Hero Honda has also introduced white shade with the launch of Karizma ZMR. The autorised dealers have started taking bookings of New Karizma, I visited a autorised dealer, they said that you can choose a shade and book your bike but the deliveries will start in first week of November.
Price Of Hero Honda Karizma ZMR
New Hero Honda Karizma ZMR has been priced at Rs. 91,000 (Ex-Showroom New Delhi). The price is on the higher side in comparison to Bajaj Pulsar 220 which comes almost 20,000 cheaper and is more powerful in comparison to Karizma Fi. But Karizma is Liquid Cooled and technically more advanced in comparison to Pulsar 220. Also Karizma ZMR is a quality product, there is no compromise in quality of materials and paint quality.
Ex-Showroom Price Of Hero Honda Karizma ZMR in Other Cities:
Mumbai - 95300.00 Bangalore, Chandigarh, Chennai, Cochin - 91000.00 Faridabad, Gurgaon, Hyderabad, Kolkata - 91,000.00 Ghaziabad, Kanpur, Lucknow - 92696.00 Jaipur - 93100.00 Nagpur - 91880.00 Pune - 92759.00 Conclusion - Little Bit Overpriced In Comparison To Power & Torque Figures
Hero Honda's New Karizma ZMR Fi comes packed with more power, more style and more aggression but the new model leaves us expecting for more!! Hero Honda should a lesson or two from Yamaha which had gone almost instinct in India in 2005 but with the launch R15, FZ-Series & Fazer they are back with a bang and grabbing the premium bike market share day by day. I may not have been biased towards Yamaha if Hero Honda had come up with a more powerful and better designed version of Karizma.
Though Karizma has always been very popular among bike enthusiasts as it is a highly capable bike and it was expected that Karizma Fi will going to take it a step further. Let's see how Karizma fans react to the price, design change and will it set the sales charts on fire and will beat Pulsar, R15 & Apache.
SACHIN KUMAR
PGDM III SEM
Karizma ZMR has been making a lot of news in automotive market since some photos of Karizma in white shade leaked on net. Now Hero Honda has finally launched the much awaited tourer bike - Karizma ZMR Fi in Indian Market. Karizma ZMR will be sold along with old Karizma model, Hero Honda has decided not to phase out Karizma R and sell both the models side by side. They don't want to end the competition for Apache & Pulsar as Karizma R is priced around 72000.00.
The stance remains the same as the old Karizma which is still considered to be the best touring bike in India with smooth, refined and relaxed Honda engine at the helm. The major and much needed change is addition of programmed fuel injection (PGM-Fi) in the engine. Additionally it also gets disc brake at the rear, gas charged rear shock absorbers, little increase in power and torque. Hero Honda also started giving teaser advertisement on leading TV channels in which they show few glimpses of New ZMR's front fairing, headlight and tail light. And now they have started full commercial of Karizma ZMR featuring Hrithik Roshan. He drives the ZMR through water and dodges few tornados. ZMR looks quite stunning in white shade in the commercial with ZMR sticker in red shade. To view the TV commercial scroll down this review to images and videos section of Karizma ZMR.
Design & Style Of Hero Honda Karizma ZMR
In terms of looks the most visible change is heavy looking full front fairing with a lot of snazzy graphics with 'ZMR' stickers. Though it seems a liitle bit overworked and give Karizma ZMR a plasticky look. The designers at Hero Honda 'R&D' must have been a fan of Suzuki Hayabusa!! As far as new features are concerned the New Karizma ZMR gets all new headlamps with integrated blinkers and new tail lamps which are now LED ones.
The fit and finish is quite good, there are no panel gaps and paint quality is awesome. The rear view mirrors have been mounted on the front fairing a.k.a Yamaha R15, which is the best part of the facelift and it gives Karizma ZMR a very aggressive look if viewed from front. But the main problem is if you view the bike from side - the front doesn't gel with the slim looking rear. Hero Honda should have made the rear end a bit heavy to match it with the heavy front fairing. All in all, New Karizma ZMR looks much better than the outgoing model which started looking very outdated in comparison to the Yamaha R15, Bajaj Pulsar 220, TVS Apache RTR 180 & Honda CBF Stunner Fi.
Instrument Cluster & Features Of Hero Honda Karizma ZMR
The Intrument cluster is best looking part in Karizma ZMR. Insert the key and you are greeted with a long scrolling message which ends with "Bon Voyage Fly Safe". The display is now full digital including the tachometer which has been designed in round shape under a horizontal digital display which looks very cool especially at night.
The display also shows real time fuel consumption which is very helpful in maintaining good mileage. Other tell n tales include the speedometer, trip meter, fuel indicator, clock and rev counter. The switchgear remains the same and, in true Hero Honda fashion, there is no engine kill switch. The instrument cluster features dual colour illumination - the tachometer is lit in white while the rest gets an orange backlight.
10 New Design Features Of Hero Honda Karizma ZMR:
1. Full Front Fairing 2. Split Clip On Handle Bars 3. Split Rear Grab Rails 4. Mirrors Mounted On The Fairing 5. New Rear Mud Guard 6. New Headlamp & Tail Lamp Which Is Now LED 7. Rear Disc Brakes 8. Turn Indicators Mounted On Front Fairing 9. New Graphics 10. Slightly Reprofiled Body Work
Engine & Top Speed Of Hero Honda Karizma ZMR
New Karizma ZMR Fi is powered by the same 223cc engine but has been altered by Hero Honda engineers, now it gets fuel injection which has increased the maximum power to 17.6 Bhp at 7000 rpm which is up by 0.6 Bhp and maximum torque has been increased by .15 Nm which is now 18.35 Nm @ 6000 rpm.
Hero Honda has claimed top speed of 126 kmph and 0-60 km in 3.7 seconds in its official brochure but it is still slower than the current fastest bike in this segment - The Pulsar 220, which has top speed of 144 kmph. Also I expected much more power and torque from the altered Fuel Injected engine, Karizma ZMR should have been atleast touching around 20 Bhp with 21-23 Nm torque.
Comparison Of New Karizma ZMR, Pulsar 220, Yamaha R15 & Apache RTR 180
Data
New Karizma ZMR
Bajaj Pulsar 220
Yamaha R15
Apache 180
Engine
4 Stroke
4 Stroke
4 Stroke
4 Stroke
Displacement
223cc
220cc
149.8cc
177.4cc
Max Power
17.6 Bhp-7000 rpm
21 Bhp-8500 rpm
17 Bhp-8500 rpm
17.3 Bhp-8500 rpm
Max Torque
18.5 Nm-6000 rpm
19 Nm-7000 rpm
15 Nm-7500 rpm
15.5 Nm-6500 rpm
Gears
5 Speed
5 Speed
6 Speed
5 Speed
Cooling Type
Liquid Cooled
Air Cooled
Liquid Cooled
Air Cooled
Top Speed
126 kmph
144 kmph
135 kmph
125 kmph
0-60 kmph
3.70 secs
NA
3.20 secs
4.35 secs
Brakes
Discs
Discs
Discs
Discs
Price
91000.00
71000.00
97000.00
64000.00
The PGM-Fi system is equipped with a 12 hole fuel injector, 16 bit ECU and 6 high-tech sensors to scan the engine operating parameters like air pressure, air temperature, and engine temperature to ensure the optimum air / fuel ratio under dynamic conditions. An advanced vertical oil cooler provides efficient cooling to the high performance engine and the IACV (Idle air control valve) ensures idle stability and smoothens response to throttle changes.
13 New Technical Features In Hero Honda Karizma ZMR:
1. PGM-Fi: Programmable Fuel Injection 2. 16 Bit ECU Processor For Rapid Digital Fuel Injection Mapping 3. Oil Cooled Engine 4. 12 Hole Fuel Injector For Better Atomization Of Fuel 5. Engine Oil Temperature Sensor Which Provides Different Fuel Mixtures At Different Temperatures 6. Intake Air Temperature Sensor Which Senses The Intake Air Temp To Determine & Supply The Optimum Air To Fuel Ratio 7. Throttle Position Sensor Which Detects Throttle Opening & Provides Input To The ECU 8. Crank Position Sensor Which Senses The Position & Time At Which Fuel Needs To Be Injected In Relation To Crank Angle 9. Oxygen Sensor Ensures Correct Air Fuel Ratio For The Catalytic Convertor 10. Manifold Absolute Pressure Sensor 11. Idle Air Control Valve 12. Gas Charged Shock Absorbers 13. Rear Disc Brake
Shades Available In Hero Honda Karizma ZMR
Hero Honda Karizma ZMR Is Available In Following Five Shades:
- Pearl White - Moon Yellow - Panther Black - Sports Red - Vibrant Blue
In my opinion Karizma ZMR looks best in Blue shade which gives it a bigger and meaner look. In yellow and red shades it looks a bit plasticky and down grade. Hero Honda has also introduced white shade with the launch of Karizma ZMR. The autorised dealers have started taking bookings of New Karizma, I visited a autorised dealer, they said that you can choose a shade and book your bike but the deliveries will start in first week of November.
Price Of Hero Honda Karizma ZMR
New Hero Honda Karizma ZMR has been priced at Rs. 91,000 (Ex-Showroom New Delhi). The price is on the higher side in comparison to Bajaj Pulsar 220 which comes almost 20,000 cheaper and is more powerful in comparison to Karizma Fi. But Karizma is Liquid Cooled and technically more advanced in comparison to Pulsar 220. Also Karizma ZMR is a quality product, there is no compromise in quality of materials and paint quality.
Ex-Showroom Price Of Hero Honda Karizma ZMR in Other Cities:
Mumbai - 95300.00 Bangalore, Chandigarh, Chennai, Cochin - 91000.00 Faridabad, Gurgaon, Hyderabad, Kolkata - 91,000.00 Ghaziabad, Kanpur, Lucknow - 92696.00 Jaipur - 93100.00 Nagpur - 91880.00 Pune - 92759.00 Conclusion - Little Bit Overpriced In Comparison To Power & Torque Figures
Hero Honda's New Karizma ZMR Fi comes packed with more power, more style and more aggression but the new model leaves us expecting for more!! Hero Honda should a lesson or two from Yamaha which had gone almost instinct in India in 2005 but with the launch R15, FZ-Series & Fazer they are back with a bang and grabbing the premium bike market share day by day. I may not have been biased towards Yamaha if Hero Honda had come up with a more powerful and better designed version of Karizma.
Though Karizma has always been very popular among bike enthusiasts as it is a highly capable bike and it was expected that Karizma Fi will going to take it a step further. Let's see how Karizma fans react to the price, design change and will it set the sales charts on fire and will beat Pulsar, R15 & Apache.
SACHIN KUMAR
PGDM III SEM
October 29, 2009
Advertising
Any of various methods used by a company to increase the sales of its products or services or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, to publicize an event, or to locate an item or commodity.
Product advertising can be seen by economists as either beneficial (since it provides information about a product and so brings the market closer to a state of perfect competition) or as a hindrance to perfect competition, since it attempts to make imaginary distinctions (such as greater sex appeal) between more or less similar products. Specialized advertising agencies often handle the advertising of a company's products, services, or corporate brand, although some aspects may be dealt with within the company (in-house). There are two basic types of advertising, informative advertising and persuasive advertising. The effectiveness of advertising is notoriously hard to measure. Marketing departments, who often take responsibility for a company's advertising budget, can try to measure the success of their company's advertising using market research.
Product advertising can be seen by economists as either beneficial (since it provides information about a product and so brings the market closer to a state of perfect competition) or as a hindrance to perfect competition, since it attempts to make imaginary distinctions (such as greater sex appeal) between more or less similar products. Specialized advertising agencies often handle the advertising of a company's products, services, or corporate brand, although some aspects may be dealt with within the company (in-house). There are two basic types of advertising, informative advertising and persuasive advertising. The effectiveness of advertising is notoriously hard to measure. Marketing departments, who often take responsibility for a company's advertising budget, can try to measure the success of their company's advertising using market research.
By: ANOOP KUMAR GUPTA
PGDM 1ST SEM
ADVERTISING STRATEGIES OF MISS PLAYERS
Web player strategiesPosted by: lucas In: Uncategorized -->
.
Both products have a similar workflow:
Buy the authoring application
Use the authoring application to make some content.
Put the created content (usually a quite small series of files) on a web server somewhere.
People can view this content in their web browser, as soon as they have the appropriate webplayer installed.
Backward compatibility
One problem that always occurs in these workflows is that the owning company creates a new release of the webplayer (usually accompanying a new release of the authoring application). If this new webplayer release behaves slightly differently than the previous version, it might no longer be able to correctly play back the content I created using the previous version of the authoring application.
As a creator of online content, this worries me greatly. A company outside of my control can replace the runtime engine my content runs on, whenever they feel like it. The new version might or might not break my content.
Naturally, for the companies creating webplayers, this is a problem. if they release a new version of the webplayer that breaks content, content creators will be very upset. So they try to make sure they really didn’t break anything. It’s a tough task for them however. What are they going to do? Manually check every piece of content that they know of on the web? It’s a QA nightmare.
If you look at the API’s in Director, they are horribly outdated, and inconsequent. It’s an aggregate of many many years of development. Surely Adobe has the engineering talent to clean up their shed. Unfortunately they cannot. If they change their API somewhere, there will be some piece of content out there that will break.
Unity uses a very smart approach to this problem. Its webplayer is only a very thin shell around their playback engine. Their webplayer can actually host multiple playback engines. So what Unity can do is try to keep backwards compatibility for a while. At some point Unity’s API will become so ugly, that a big cleanup of the API and internal workings is in order. Unity can actually do that, and “fork” their playback engine. Their webplugin will be smart, and use the old webplayer for old content, and the new webplayer for new content. They don’t want to do this all the time offcourse, but having the option to really clean up shop every few years, and fix the choices that in hindsight turned out to be mistakes, is great for them. It is also great for us.
.
Both products have a similar workflow:
Buy the authoring application
Use the authoring application to make some content.
Put the created content (usually a quite small series of files) on a web server somewhere.
People can view this content in their web browser, as soon as they have the appropriate webplayer installed.
Backward compatibility
One problem that always occurs in these workflows is that the owning company creates a new release of the webplayer (usually accompanying a new release of the authoring application). If this new webplayer release behaves slightly differently than the previous version, it might no longer be able to correctly play back the content I created using the previous version of the authoring application.
As a creator of online content, this worries me greatly. A company outside of my control can replace the runtime engine my content runs on, whenever they feel like it. The new version might or might not break my content.
Naturally, for the companies creating webplayers, this is a problem. if they release a new version of the webplayer that breaks content, content creators will be very upset. So they try to make sure they really didn’t break anything. It’s a tough task for them however. What are they going to do? Manually check every piece of content that they know of on the web? It’s a QA nightmare.
If you look at the API’s in Director, they are horribly outdated, and inconsequent. It’s an aggregate of many many years of development. Surely Adobe has the engineering talent to clean up their shed. Unfortunately they cannot. If they change their API somewhere, there will be some piece of content out there that will break.
Unity uses a very smart approach to this problem. Its webplayer is only a very thin shell around their playback engine. Their webplayer can actually host multiple playback engines. So what Unity can do is try to keep backwards compatibility for a while. At some point Unity’s API will become so ugly, that a big cleanup of the API and internal workings is in order. Unity can actually do that, and “fork” their playback engine. Their webplugin will be smart, and use the old webplayer for old content, and the new webplayer for new content. They don’t want to do this all the time offcourse, but having the option to really clean up shop every few years, and fix the choices that in hindsight turned out to be mistakes, is great for them. It is also great for us.
ADVERTISING STRATEGIES OF MISS PLAYERS
Both products have a similar workflow:
Buy the authoring application
Use the authoring application to make some content.
Put the created content (usually a quite small series of files) on a web server somewhere.
People can view this content in their web browser, as soon as they have the appropriate webplayer installed.
Backward compatibility
One problem that always occurs in these workflows is that the owning company creates a new release of the webplayer (usually accompanying a new release of the authoring application). If this new webplayer release behaves slightly differently than the previous version, it might no longer be able to correctly play back the content I created using the previous version of the authoring application.
As a creator of online content, this worries me greatly. A company outside of my control can replace the runtime engine my content runs on, whenever they feel like it. The new version might or might not break my content.
Naturally, for the companies creating webplayers, this is a problem. if they release a new version of the webplayer that breaks content, content creators will be very upset. So they try to make sure they really didn’t break anything. It’s a tough task for them however. What are they going to do? Manually check every piece of content that they know of on the web? It’s a QA nightmare.
If you look at the API’s in Director, they are horribly outdated, and inconsequent. It’s an aggregate of many many years of development. Surely Adobe has the engineering talent to clean up their shed. Unfortunately they cannot. If they change their API somewhere, there will be some piece of content out there that will break.
Unity uses a very smart approach to this problem. Its webplayer is only a very thin shell around their playback engine. Their webplayer can actually host multiple playback engines. So what Unity can do is try to keep backwards compatibility for a while. At some point Unity’s API will become so ugly, that a big cleanup of the API and internal workings is in order. Unity can actually do that, and “fork” their playback engine. Their webplugin will be smart, and use the old webplayer for old content, and the new webplayer for new content. They don’t want to do this all the time offcourse, but having the option to really clean up shop every few years, and fix the choices that in hindsight turned out to be mistakes, is great for them. It is also great for us.
Buy the authoring application
Use the authoring application to make some content.
Put the created content (usually a quite small series of files) on a web server somewhere.
People can view this content in their web browser, as soon as they have the appropriate webplayer installed.
Backward compatibility
One problem that always occurs in these workflows is that the owning company creates a new release of the webplayer (usually accompanying a new release of the authoring application). If this new webplayer release behaves slightly differently than the previous version, it might no longer be able to correctly play back the content I created using the previous version of the authoring application.
As a creator of online content, this worries me greatly. A company outside of my control can replace the runtime engine my content runs on, whenever they feel like it. The new version might or might not break my content.
Naturally, for the companies creating webplayers, this is a problem. if they release a new version of the webplayer that breaks content, content creators will be very upset. So they try to make sure they really didn’t break anything. It’s a tough task for them however. What are they going to do? Manually check every piece of content that they know of on the web? It’s a QA nightmare.
If you look at the API’s in Director, they are horribly outdated, and inconsequent. It’s an aggregate of many many years of development. Surely Adobe has the engineering talent to clean up their shed. Unfortunately they cannot. If they change their API somewhere, there will be some piece of content out there that will break.
Unity uses a very smart approach to this problem. Its webplayer is only a very thin shell around their playback engine. Their webplayer can actually host multiple playback engines. So what Unity can do is try to keep backwards compatibility for a while. At some point Unity’s API will become so ugly, that a big cleanup of the API and internal workings is in order. Unity can actually do that, and “fork” their playback engine. Their webplugin will be smart, and use the old webplayer for old content, and the new webplayer for new content. They don’t want to do this all the time offcourse, but having the option to really clean up shop every few years, and fix the choices that in hindsight turned out to be mistakes, is great for them. It is also great for us.
PROMOTIONS
“Sweepstakes Machines” Ruled Legal
A judge in Birmingham, Alabama, ruled that sweepstakes video machines installed at a Birmingham race course do not violate the state’s gambling law. The terminals, which resemble slot machines, were purportedly installed to entice people to buy computer time at the track’s Internet café. Customers received 100 free sweepstakes entries for each dollar they spent on computer time, and then used the video machines to read electronic instant win cards that revealed whether they were a winner. The terminals were confiscated by the Jefferson County Sheriff in a raid on the track in December. The judge concluded that the terminals were merely designed to look like gambling machines; when in reality, the outcome of the machines was decided by the instant win card just like a traditional sweepstakes. Therefore, the judge concluded that although the terminals gave the look and feel of gambling, they were not illegal under Alabama law.
TIP: Video terminals that have the look and feel of casino slot machines or video poker machines may be challenged as illegal gambling devices. Although this recent case suggests that certain types of video sweepstakes machines that merely reveal whether a person holding an instant win card has won or lost may not violate state gambling laws, such devices are still new, and you should consult legal counsel before installing these devices in any state. A free method of entry that is readily accessible to consumers and has equal dignity with the purchase method of entry also would need to be provided to consumers.
Sweepstakes Firm Settles With 19 States for False and Deceptive Practices
Massachusetts-based sweepstakes firm Newport Creative Communications (“Newport”) settled charges brought by 19 states that the firm lured donors with phony sweepstakes prizes to raise money for several reputable charities. The settlement requires that Newport pay $400,000 in fines and revise its solicitations to be truthful and accurate. The states complained that Newport’s direct mail solicitations contained claims guaranteeing prizes or stating that the recipient had already won a prize, with claims such as, “YOU ARE OUR $6,000 WINNER. It’s as simple as that.” Newport contended that all mailings contained adequate disclaimers as well as the odds of winning, which would have tipped off reasonable people reading the document that they had not yet won a prize. Under the settlement agreement, Newport’s solicitations may no longer claim that recipients have already won a prize or that they are guaranteed a prize by responding to the mailer. Newport also must incorporate into its mailers a statement that donating to a charity does not improve the odds of winning a prize.
TIP: Be vary careful when writing direct mail advertising copy for a sweepstakes or other chance promotion. Traditionally, direct mail has been the area most highly scrutinized in the promotional area. Most states have laws that prohibit making claims in advertising copy that a recipient is guaranteed a prize or that the recipient has already won a prize, unless those statements are true. The fact that you may disclose the odds of winning or other qualifying information in the rules or in small type somewhere else in the mailing likely will not fix misleading statements in the copy.
Radio Shack’s Combined Rebate Advertising Reviewed By Wisconsin Regulators
News reports indicate that the Wisconsin Department of Consumer Protection is investigating certain Radio Shack advertising relating to its rebate offers. Radio Shack had advertised two separate rebates for the same product at the same time—one for $65 and one for $70. If redeemed at the same time, the rebate would provide buyers with $5 more than the cost of purchasing the new DVD player. In reality, the rebates were not combinable, a fact that was disclosed in the fine print of the ad and rebate terms. Despite disclosures, Radio Shack received a wave of consume complaints. News reports indicated that Radio Shack announced it would honor both rebates for those who applied. Radio Shack explained that the original rebate, for $70, was advertised at the beginning of December. The second rebate, for $65, was offered December 23 and was meant to replace the first one. But some customers who might have missed the fine print saw it as two rebates, for a total of $135.
TIP: Be very careful about the timing of your offers. Overlapping offers could be a recipe for disaster. Furthermore, disclosures do not cure an overall false impression made by your advertising. To avoid charges of false advertising, advertisers must be careful not to misrepresent an offer or the terms of a rebate, even if a consumer could discover the actual limitations upon a thorough review of the advertisement’s fine print.
Pre-recorded Unsolicited Telephone Calls Soliciting Sweepstakes Entries Did Not Violate Federal Law
The radio station 106.7 Lite FM in New York made thousands of unsolicited prerecorded telephone calls to residential telephone numbers with an advertisement that stated “This week, when the music stops at 9:20, be the tenth caller at 1-800-222-1067. Tell us the name of the Motown song we played during that hour, and you’ll win one thousand dollars.” The federal Telephone Consumer Protection Act normally prohibits prerecorded calls without the consent of the called party that are made for a commercial purpose and include an unsolicited advertisement or constitute a telephone solicitation. As such, a class action lawsuit was brought against the radio station. However, the FCC determined, and a New York federal court upheld the decision, that if the purpose of the telephone call is merely to invite a consumer to listen or to view a free broadcast, the message is permissible. Interestingly, while the FCC indicated that pre-recorded telephone advertisements inviting a consumer to listen or view a free broadcast are legal, if a similar message encourages consumers to listen or watch paid programming (e.g., cable, digital satellite, etc.), the messages would be considered “unsolicited advertisements”, and thus, prohibited by federal law.
TIP: Be very careful when making unsolicited telephone calls, especially those with pre-recorded messages. That being said, it seems that radio stations and other broadcasters of free entertainment are excepted for messages inviting a consumer to listen or view a broadcast, even those that solicit entry into a sweepstakes
“Sweepstakes Machines” Ruled Legal
A judge in Birmingham, Alabama, ruled that sweepstakes video machines installed at a Birmingham race course do not violate the state’s gambling law. The terminals, which resemble slot machines, were purportedly installed to entice people to buy computer time at the track’s Internet café. Customers received 100 free sweepstakes entries for each dollar they spent on computer time, and then used the video machines to read electronic instant win cards that revealed whether they were a winner. The terminals were confiscated by the Jefferson County Sheriff in a raid on the track in December. The judge concluded that the terminals were merely designed to look like gambling machines; when in reality, the outcome of the machines was decided by the instant win card just like a traditional sweepstakes. Therefore, the judge concluded that although the terminals gave the look and feel of gambling, they were not illegal under Alabama law.
TIP: Video terminals that have the look and feel of casino slot machines or video poker machines may be challenged as illegal gambling devices. Although this recent case suggests that certain types of video sweepstakes machines that merely reveal whether a person holding an instant win card has won or lost may not violate state gambling laws, such devices are still new, and you should consult legal counsel before installing these devices in any state. A free method of entry that is readily accessible to consumers and has equal dignity with the purchase method of entry also would need to be provided to consumers.
Sweepstakes Firm Settles With 19 States for False and Deceptive Practices
Massachusetts-based sweepstakes firm Newport Creative Communications (“Newport”) settled charges brought by 19 states that the firm lured donors with phony sweepstakes prizes to raise money for several reputable charities. The settlement requires that Newport pay $400,000 in fines and revise its solicitations to be truthful and accurate. The states complained that Newport’s direct mail solicitations contained claims guaranteeing prizes or stating that the recipient had already won a prize, with claims such as, “YOU ARE OUR $6,000 WINNER. It’s as simple as that.” Newport contended that all mailings contained adequate disclaimers as well as the odds of winning, which would have tipped off reasonable people reading the document that they had not yet won a prize. Under the settlement agreement, Newport’s solicitations may no longer claim that recipients have already won a prize or that they are guaranteed a prize by responding to the mailer. Newport also must incorporate into its mailers a statement that donating to a charity does not improve the odds of winning a prize.
TIP: Be vary careful when writing direct mail advertising copy for a sweepstakes or other chance promotion. Traditionally, direct mail has been the area most highly scrutinized in the promotional area. Most states have laws that prohibit making claims in advertising copy that a recipient is guaranteed a prize or that the recipient has already won a prize, unless those statements are true. The fact that you may disclose the odds of winning or other qualifying information in the rules or in small type somewhere else in the mailing likely will not fix misleading statements in the copy.
Radio Shack’s Combined Rebate Advertising Reviewed By Wisconsin Regulators
News reports indicate that the Wisconsin Department of Consumer Protection is investigating certain Radio Shack advertising relating to its rebate offers. Radio Shack had advertised two separate rebates for the same product at the same time—one for $65 and one for $70. If redeemed at the same time, the rebate would provide buyers with $5 more than the cost of purchasing the new DVD player. In reality, the rebates were not combinable, a fact that was disclosed in the fine print of the ad and rebate terms. Despite disclosures, Radio Shack received a wave of consume complaints. News reports indicated that Radio Shack announced it would honor both rebates for those who applied. Radio Shack explained that the original rebate, for $70, was advertised at the beginning of December. The second rebate, for $65, was offered December 23 and was meant to replace the first one. But some customers who might have missed the fine print saw it as two rebates, for a total of $135.
TIP: Be very careful about the timing of your offers. Overlapping offers could be a recipe for disaster. Furthermore, disclosures do not cure an overall false impression made by your advertising. To avoid charges of false advertising, advertisers must be careful not to misrepresent an offer or the terms of a rebate, even if a consumer could discover the actual limitations upon a thorough review of the advertisement’s fine print.
Pre-recorded Unsolicited Telephone Calls Soliciting Sweepstakes Entries Did Not Violate Federal Law
The radio station 106.7 Lite FM in New York made thousands of unsolicited prerecorded telephone calls to residential telephone numbers with an advertisement that stated “This week, when the music stops at 9:20, be the tenth caller at 1-800-222-1067. Tell us the name of the Motown song we played during that hour, and you’ll win one thousand dollars.” The federal Telephone Consumer Protection Act normally prohibits prerecorded calls without the consent of the called party that are made for a commercial purpose and include an unsolicited advertisement or constitute a telephone solicitation. As such, a class action lawsuit was brought against the radio station. However, the FCC determined, and a New York federal court upheld the decision, that if the purpose of the telephone call is merely to invite a consumer to listen or to view a free broadcast, the message is permissible. Interestingly, while the FCC indicated that pre-recorded telephone advertisements inviting a consumer to listen or view a free broadcast are legal, if a similar message encourages consumers to listen or watch paid programming (e.g., cable, digital satellite, etc.), the messages would be considered “unsolicited advertisements”, and thus, prohibited by federal law.
TIP: Be very careful when making unsolicited telephone calls, especially those with pre-recorded messages. That being said, it seems that radio stations and other broadcasters of free entertainment are excepted for messages inviting a consumer to listen or view a broadcast, even those that solicit entry into a sweepstakes
Isley Brother Loses Copyright Infringement Challenge to Music License
Federal District court in New York recently dismissed a claim by a co-author of Isley Brothers’ songs against Sony Music Entertainment on the grounds that the other co-authors had agreed to the license. In 1973, Christopher Jasper, the younger brother-in-law of the Isley Brothers, joined the music group by that name. He wrote songs with the five real Isley Brothers from 1973-1983. In 1973, the older Isley Brothers entered into a contract with CBS to distribute Isley Brothers music and pay royalties to T-Neck Records, which the brothers had formed in 1969. Jasper sued Sony, contending that he was not a party to the 1973 agreement and thus Sony was infringing his copyrights. The judge decided against Jasper, holding that Jasper’s co-authors granted a license, and they did not need Jasper’s consent to do so.
TIP: If you create a copyrighted work as a joint owner, your co-author does not need your permission when it licenses the work to third parties. If applicable, make sure that anytime you create a work as a co-author, you and the co-author(s) come to a written agreement about how the work can be used in the future and how you will share royalties and other licensing fees.
E-Mails Inadequate to Create Five-Year Employment Contract
Cliff Dumas, a country music DJ, negotiated with the program director of a Chicago radio station by e-mail, sketching out a possible five-year arrangement. In the midst of negotiations, Dumas notified his current employer that he was terminating their agreement and moving on. Unfortunately, the radio station’s management did not approve of the Dumas deal, and Dumas was forced to look for a job elsewhere. He sued the Chicago station, claiming that he had an employment agreement based upon the e-mail exchange. The judge held that the e-mails were inadequate proof of a written agreement. Under Illinois law, proof of an unambiguous promise must be proven. The court here said that just as there wasn’t written evidence of a contract, there wasn’t sufficient written evidence of an unambiguous promise.
TIP: While it was not the situation in the case above, in certain situations and certain states, e-mail communications can be sufficient to form a binding agreement. When conducting negotiations for personal service contracts such as celebrity talent agreements, even in e-mail communications, make sure that you are clear that an agreement is not formed until there is a signed writing.
Significant Damages Awarded for Copyright Infringement of Banner Advertisement
A prominent online advertiser, LowerMyBills.com, recently obtained a judgment for $200,000 as a result of a lawsuit alleging copyright infringement and unfair competition against another online advertiser, NexTag. The lawsuit alleged that NexTag copied the unique look and feel of several LowerMyBills.com banner ads in order to drive traffic to NexTag’s website.
TIP: All advertising, including online and other advertising, is protected by copyright laws in the United States, regardless of whether the advertising includes a copyright notice. You should not copy any existing advertisements when creating your own advertisements. The copyright law provides stiff penalties for infringement, including the potential for an infringing party’s profits.
In-Store Display and Sales Personnel Statements Not Advertising
Optimum Technologies is a manufacturer of flooring products that are sold at retail stores such as The Home Depot. The Home Depot had mistakenly displayed Optimum’s Hold-It For Rugs product in store under the Lok-Lift Rug Gripper name, and its salespeople had made similar mistaken representations. Optimum sued The Home Depot for false advertising under the federal Lanham Act. The court dismissed Optimum’s claims holding that the statements by sales personnel and in-store displays did not constitute advertising materials subject to the Lanham Act because they were not widely disseminated.
TIP: While statements of sales personnel were not subject to false advertising laws in this case, a similar claim brought under state unfair competition laws could result in a different outcome. On the other hand, to the extent that one of your competitors claims that your salespeoples’ actions violate federal advertising laws, this may be a good case to cite back to them.
Federal District court in New York recently dismissed a claim by a co-author of Isley Brothers’ songs against Sony Music Entertainment on the grounds that the other co-authors had agreed to the license. In 1973, Christopher Jasper, the younger brother-in-law of the Isley Brothers, joined the music group by that name. He wrote songs with the five real Isley Brothers from 1973-1983. In 1973, the older Isley Brothers entered into a contract with CBS to distribute Isley Brothers music and pay royalties to T-Neck Records, which the brothers had formed in 1969. Jasper sued Sony, contending that he was not a party to the 1973 agreement and thus Sony was infringing his copyrights. The judge decided against Jasper, holding that Jasper’s co-authors granted a license, and they did not need Jasper’s consent to do so.
TIP: If you create a copyrighted work as a joint owner, your co-author does not need your permission when it licenses the work to third parties. If applicable, make sure that anytime you create a work as a co-author, you and the co-author(s) come to a written agreement about how the work can be used in the future and how you will share royalties and other licensing fees.
E-Mails Inadequate to Create Five-Year Employment Contract
Cliff Dumas, a country music DJ, negotiated with the program director of a Chicago radio station by e-mail, sketching out a possible five-year arrangement. In the midst of negotiations, Dumas notified his current employer that he was terminating their agreement and moving on. Unfortunately, the radio station’s management did not approve of the Dumas deal, and Dumas was forced to look for a job elsewhere. He sued the Chicago station, claiming that he had an employment agreement based upon the e-mail exchange. The judge held that the e-mails were inadequate proof of a written agreement. Under Illinois law, proof of an unambiguous promise must be proven. The court here said that just as there wasn’t written evidence of a contract, there wasn’t sufficient written evidence of an unambiguous promise.
TIP: While it was not the situation in the case above, in certain situations and certain states, e-mail communications can be sufficient to form a binding agreement. When conducting negotiations for personal service contracts such as celebrity talent agreements, even in e-mail communications, make sure that you are clear that an agreement is not formed until there is a signed writing.
Significant Damages Awarded for Copyright Infringement of Banner Advertisement
A prominent online advertiser, LowerMyBills.com, recently obtained a judgment for $200,000 as a result of a lawsuit alleging copyright infringement and unfair competition against another online advertiser, NexTag. The lawsuit alleged that NexTag copied the unique look and feel of several LowerMyBills.com banner ads in order to drive traffic to NexTag’s website.
TIP: All advertising, including online and other advertising, is protected by copyright laws in the United States, regardless of whether the advertising includes a copyright notice. You should not copy any existing advertisements when creating your own advertisements. The copyright law provides stiff penalties for infringement, including the potential for an infringing party’s profits.
In-Store Display and Sales Personnel Statements Not Advertising
Optimum Technologies is a manufacturer of flooring products that are sold at retail stores such as The Home Depot. The Home Depot had mistakenly displayed Optimum’s Hold-It For Rugs product in store under the Lok-Lift Rug Gripper name, and its salespeople had made similar mistaken representations. Optimum sued The Home Depot for false advertising under the federal Lanham Act. The court dismissed Optimum’s claims holding that the statements by sales personnel and in-store displays did not constitute advertising materials subject to the Lanham Act because they were not widely disseminated.
TIP: While statements of sales personnel were not subject to false advertising laws in this case, a similar claim brought under state unfair competition laws could result in a different outcome. On the other hand, to the extent that one of your competitors claims that your salespeoples’ actions violate federal advertising laws, this may be a good case to cite back to them.
Pay per second: Telecom companies' latest tariff war
| MUMBAI: The great Indian telecom tariff war seems to be escalating. Tata DoCoMo |
India's third-largest operator Vodafone Essar is currently testing the waters in the Madhya Pradesh circle, Aircel Cellular has opted for the per second offer in five circles and is likely to extend it to Delhi soon.
Sistema, which offers services under the MTS brand, has chosen per second billing as its entry strategy to ensure it is able to get fast traction in the lucrative Delhi circle. “Power of 1 (the plan’s brand name), combined with free one million seconds on our networks, will bring in high average revenue per user (ARPU). Revenue generation is what we are focusing on right now,” Sistema Shyam president & CEO Vsevolod Rozanov told ET.
Sistema needs to acquire around 30 million users in the next three years to breakeven and the per second billing will be an important plank of the strategy to meet that target. “We clearly see that at this stage, we are aiming at breaking even. We believe that these kind of offers will support our ambitious targets,” he added. Sistema will be the first operator to offer the service in the lucrative Delhi circle. DoCoMo has, till now, launched it in nine circles.
Ashutosh pratap singh
PGDM 3rd sem
October 28, 2009
Coca-Cola is introducing a 90-calorie mini can, designed to give consumers a better way to manage their calories. Consumers in Washington, D.C., and New York will be the first to get a glimpse of the new, smaller package in December.
The 7.5-fluid-ounce mini can, which will be sold in eight-packs, carries the distinct Coca-Cola contour-shaped bottle image in white with a red background. Additional brands that will also feature the sleek mini can packaging include Sprite, Fanta Orange, Cherry Coca-Cola and Barq's Root Beer. The mini can rollout will expand to the rest of the country, and be well under way by March 2010, according to the beverage company.
"As the world's largest beverage company, we take seriously the need to help consumers balance calories consumed with calories expended," Sandy Douglas, president of Coca-Cola North America, said in a statement. "The Coca-Cola mini can innovation reinforces the company's support for healthy, active lifestyles."
The new package introduction comes in the wake of a recent global commitment by Coca-Cola to put calories front of package on nearly all its products. It also announced a new partnership with the Healthy Weight Commitment Foundation, which advocates a common-sense approach to helping reduce obesity by 2015. A core objective is to remind consumers that achieving and maintaining a healthy weight are about balancing calories consumed in a sensible diet with calories expended through physical activity.
"Research shows that calories count when trying to lose or maintain weight, so this 90-calorie mini can is another way for people who love Coca-Cola to get the taste they enjoy while managing their calories -- taste, refreshment and hydration all in one can," stated Dr. Rhona Applebaum, chief scientific and regulatory officer for Coke.
Ashutosh Pratap singh
PGDM-3rd SEM.
The 7.5-fluid-ounce mini can, which will be sold in eight-packs, carries the distinct Coca-Cola contour-shaped bottle image in white with a red background. Additional brands that will also feature the sleek mini can packaging include Sprite, Fanta Orange, Cherry Coca-Cola and Barq's Root Beer. The mini can rollout will expand to the rest of the country, and be well under way by March 2010, according to the beverage company.
"As the world's largest beverage company, we take seriously the need to help consumers balance calories consumed with calories expended," Sandy Douglas, president of Coca-Cola North America, said in a statement. "The Coca-Cola mini can innovation reinforces the company's support for healthy, active lifestyles."
The new package introduction comes in the wake of a recent global commitment by Coca-Cola to put calories front of package on nearly all its products. It also announced a new partnership with the Healthy Weight Commitment Foundation, which advocates a common-sense approach to helping reduce obesity by 2015. A core objective is to remind consumers that achieving and maintaining a healthy weight are about balancing calories consumed in a sensible diet with calories expended through physical activity.
"Research shows that calories count when trying to lose or maintain weight, so this 90-calorie mini can is another way for people who love Coca-Cola to get the taste they enjoy while managing their calories -- taste, refreshment and hydration all in one can," stated Dr. Rhona Applebaum, chief scientific and regulatory officer for Coke.
Ashutosh Pratap singh
PGDM-3rd SEM.
How to Successfully Launch a New Business
Every week I talk with business owners who tell me how excited they are about their new product, service or business opportunity. Usually, their comments include something like, "Everybody needs it. I know I'm going to make a lot of money with this."
They sincerely believe it will be easy to generate hordes of customers standing in line to spend money. I really hate bursting their bubble. But, it's not going to happen that way.
Building a successful business is hard work. Most of that work will be devoted to finding customers. Finding customers will be your toughest job. You need a detailed strategy to attract the number of paying customers required to meet your financial goals.
By trial and error over many years, I've developed a 5 step marketing strategy that enables me to launch a new product or service profitably every time. You can copy this system to launch your own new enterprise or to revive a floundering business.
Step 1: Identify Your Target Market
The first step in developing your strategy is to isolate the best target market for your product or service. Your sales efforts will be most effective if you focus on a group of prospects with common characteristics and similar problems.
Start by defining on paper your ideal customer or client. List all of the characteristics you expect to find in good customers or clients. Be sure to include characteristics that make your product or service valuable to them. Then, use this list to identify a target market. Define your target market in writing.
Step 2: Find Your Most Appealing Customer Benefit
Exactly what is the most compelling problem you can solve for prospects in your target market? Why is your product or service the best solution to their problem? Your answers to these 2 questions reveal the customer benefit(s) to stress in your sales approach.
Step 3: Develop A Few Motivating Offers
Develop 2 or 3 offers that motivate prospects to take buying action immediately. For example, can you use a special discounted price offer with a deadline? Are there bonuses you can add if prospects order or sign up before the deadline? Can you combine both into a "special price plus bonus" offer?
Decide which offer on your list is the most powerful and use it in your sales material and/or your selling presentation.
IMPORTANT: A special offer providing obvious value always increases your sales volume. It's a proven way to overcome buyer resistance and procrastination. A special offer also provides a logical reason in the buyer's mind to justify what may actually be an impulsive decision to buy now.
Step 4: Decide How To Publicize Your Business
How will you introduce yourself to prospects in this market? Will you use classified or display ads in print publications or on the Internet? Will you use direct mail? Is broadcast media such as radio or TV appropriate and cost-effective? What networking can you participate in locally or on the Internet to draw attention to your business? What other methods of promotion can you use?
Prioritize each method on your list and develop an action plan with deadlines for implementing them.
Step 5: Establish A Plan To Promote Customer Loyalty
Decide what you will do to cultivate customers so they continue to do business with you and give you referrals. For example, write or call your customers or clients immediately after a transaction and thank them for their business. Ask them if they're pleased with what they received. Most will express their satisfaction. That's the ideal time for you to follow up with a request for referrals.
Don't be afraid to uncover an unhappy customer. When you do, take whatever action you must to leave them feeling good about you, even if your only recourse is issuing a prompt refund. Most dissatisfied customers won't take the trouble to contact you about their problem. They'll just take their business elsewhere and tell other people about their negative experience with you. That will cost you a lot of future business.
I've used this 5 step process successfully many times. It reduces risk by replacing guesswork with a proven strategy that gets results. You can follow this system to successfully launch a new enterprise or to revive an existing business that isn't growing.
from:
vivek tripathi
pgdm 1 semester
They sincerely believe it will be easy to generate hordes of customers standing in line to spend money. I really hate bursting their bubble. But, it's not going to happen that way.
Building a successful business is hard work. Most of that work will be devoted to finding customers. Finding customers will be your toughest job. You need a detailed strategy to attract the number of paying customers required to meet your financial goals.
By trial and error over many years, I've developed a 5 step marketing strategy that enables me to launch a new product or service profitably every time. You can copy this system to launch your own new enterprise or to revive a floundering business.
Step 1: Identify Your Target Market
The first step in developing your strategy is to isolate the best target market for your product or service. Your sales efforts will be most effective if you focus on a group of prospects with common characteristics and similar problems.
Start by defining on paper your ideal customer or client. List all of the characteristics you expect to find in good customers or clients. Be sure to include characteristics that make your product or service valuable to them. Then, use this list to identify a target market. Define your target market in writing.
Step 2: Find Your Most Appealing Customer Benefit
Exactly what is the most compelling problem you can solve for prospects in your target market? Why is your product or service the best solution to their problem? Your answers to these 2 questions reveal the customer benefit(s) to stress in your sales approach.
Step 3: Develop A Few Motivating Offers
Develop 2 or 3 offers that motivate prospects to take buying action immediately. For example, can you use a special discounted price offer with a deadline? Are there bonuses you can add if prospects order or sign up before the deadline? Can you combine both into a "special price plus bonus" offer?
Decide which offer on your list is the most powerful and use it in your sales material and/or your selling presentation.
IMPORTANT: A special offer providing obvious value always increases your sales volume. It's a proven way to overcome buyer resistance and procrastination. A special offer also provides a logical reason in the buyer's mind to justify what may actually be an impulsive decision to buy now.
Step 4: Decide How To Publicize Your Business
How will you introduce yourself to prospects in this market? Will you use classified or display ads in print publications or on the Internet? Will you use direct mail? Is broadcast media such as radio or TV appropriate and cost-effective? What networking can you participate in locally or on the Internet to draw attention to your business? What other methods of promotion can you use?
Prioritize each method on your list and develop an action plan with deadlines for implementing them.
Step 5: Establish A Plan To Promote Customer Loyalty
Decide what you will do to cultivate customers so they continue to do business with you and give you referrals. For example, write or call your customers or clients immediately after a transaction and thank them for their business. Ask them if they're pleased with what they received. Most will express their satisfaction. That's the ideal time for you to follow up with a request for referrals.
Don't be afraid to uncover an unhappy customer. When you do, take whatever action you must to leave them feeling good about you, even if your only recourse is issuing a prompt refund. Most dissatisfied customers won't take the trouble to contact you about their problem. They'll just take their business elsewhere and tell other people about their negative experience with you. That will cost you a lot of future business.
I've used this 5 step process successfully many times. It reduces risk by replacing guesswork with a proven strategy that gets results. You can follow this system to successfully launch a new enterprise or to revive an existing business that isn't growing.
from:
vivek tripathi
pgdm 1 semester
Advertising Companies of India
Advertising is a big business in this era in India. Indian Advertising industry has witnessed a prominent globalisation. With the inception of various divisions,the advertising industry has undergone a sea change. Indian consumer's deepening pocket and blooming markets for ad-spends have touched new heights in India. The Indian Advertising Companies are creating stories and brand experiences in a way that engages and involves. The Best Indian sites offers the names of the top Advertising Organizations In India.
Here is a list of the top Indian websites and a quick glance at them will help you to get the required knowledge about the websites
Top Advertising Companies Of India:
Ogilvy and Mather: This is one of the leading advertising company in India. This organization believes that devotion to the brand defines the profile of their company. This company has offices across the globe. The objective of the company is to build brands. I t is a subsidiary of WPP Group plc. The headquarter of the company is in New York.
J Walter Thompson India:One of the most popular company in the advertising industry is J Walter Thompson India. Their objective is to make advertising a part of the life of the consumers. This is also world's best advertising brand with about 200 offices in 90 countries. This company is the first one to introduce pioneer careers in ad for women,sex-appeal ads and also produced the first ever sponsored -TV program.
Mudra Communication Pvt. Ltd:This is one of the renowned advertising company of India. This advertising organization was founded in the year 1980 at Mumbai. Recently the Ad company declared the addition of public relations,rural marketing,events etc. The head office of the company is in Bombay Area.
FCB-Ulka Advertising Ltd:One of the best company in India in the advertising arena is FCB-Ulka Advertising Ltd. In US ,this advertising company ranks third and tenth in the world having about 188 offices in 102 countries. Their aim is to reflect the needs of the brand and not the personality of the brand. It has about 500 professionals and no prima donnas.
Rediffusion-DY&R:This Advertising company of India has made a benchmark in the field of creativity. India's 5th largest advertising company is Rediffusion. This advertising agency offers a wide array of integrated pr services for external and internal communications. The primary strength of the company lies in the media relations.
McCann-Erickson India Ltd:The prominent name among the best advertising companies of India is McCann-Erickson India Ltd. They define work in relation to the impact that advertising has on the lives of masses. The testimony of the company in which it firmly believes is the campaign of Coca -cola-'Thanda Matlab Coca Cola'.
RK Swamy/BBDO Advertising Ltd:It maintained the record of remaining consistently among the top ten advertising agencies in India. Established in 1973,this advertising reached great heights. This is also India's No.1 research company in the market sector and is fully run by Indians. Brand Equity is an integral part of the company.
Grey Worldwide (I) Pvt. Ltd:A significant name in India in the world of advertising agencies is Grey Worldwide (I) Pvt Ltd.The company is primarily based in Mumbai and has offices in Kolkata, Ahmedabad, Bangalore and New Delhi. It is a subsidiary of Grey Worldwide. The company specializes in advertising and marketing services.
Leo Burnett India Pvt. Ltd :It has a significant presence in about 96 offices in 10 countries. This advertising agency was awarded the 'Worldwide Agency of the Year' in 2004.They are proficient in explaining how a single image is worth thousand words and can break the barriers of language but not at the cost of the ad's emotional power.
Contract Advertising India Ltd:This advertising company of India is one of the leading advertising agencies in India. It is one-to-one customer lifecycle management advertising agency. It was founded in 1992 and is situated in Mumbai. It offers a wide range of services like online marketing and strategy and many others.
from
priti kumari
pgdm 1 semester
Here is a list of the top Indian websites and a quick glance at them will help you to get the required knowledge about the websites
Top Advertising Companies Of India:
Ogilvy and Mather: This is one of the leading advertising company in India. This organization believes that devotion to the brand defines the profile of their company. This company has offices across the globe. The objective of the company is to build brands. I t is a subsidiary of WPP Group plc. The headquarter of the company is in New York.
J Walter Thompson India:One of the most popular company in the advertising industry is J Walter Thompson India. Their objective is to make advertising a part of the life of the consumers. This is also world's best advertising brand with about 200 offices in 90 countries. This company is the first one to introduce pioneer careers in ad for women,sex-appeal ads and also produced the first ever sponsored -TV program.
Mudra Communication Pvt. Ltd:This is one of the renowned advertising company of India. This advertising organization was founded in the year 1980 at Mumbai. Recently the Ad company declared the addition of public relations,rural marketing,events etc. The head office of the company is in Bombay Area.
FCB-Ulka Advertising Ltd:One of the best company in India in the advertising arena is FCB-Ulka Advertising Ltd. In US ,this advertising company ranks third and tenth in the world having about 188 offices in 102 countries. Their aim is to reflect the needs of the brand and not the personality of the brand. It has about 500 professionals and no prima donnas.
Rediffusion-DY&R:This Advertising company of India has made a benchmark in the field of creativity. India's 5th largest advertising company is Rediffusion. This advertising agency offers a wide array of integrated pr services for external and internal communications. The primary strength of the company lies in the media relations.
McCann-Erickson India Ltd:The prominent name among the best advertising companies of India is McCann-Erickson India Ltd. They define work in relation to the impact that advertising has on the lives of masses. The testimony of the company in which it firmly believes is the campaign of Coca -cola-'Thanda Matlab Coca Cola'.
RK Swamy/BBDO Advertising Ltd:It maintained the record of remaining consistently among the top ten advertising agencies in India. Established in 1973,this advertising reached great heights. This is also India's No.1 research company in the market sector and is fully run by Indians. Brand Equity is an integral part of the company.
Grey Worldwide (I) Pvt. Ltd:A significant name in India in the world of advertising agencies is Grey Worldwide (I) Pvt Ltd.The company is primarily based in Mumbai and has offices in Kolkata, Ahmedabad, Bangalore and New Delhi. It is a subsidiary of Grey Worldwide. The company specializes in advertising and marketing services.
Leo Burnett India Pvt. Ltd :It has a significant presence in about 96 offices in 10 countries. This advertising agency was awarded the 'Worldwide Agency of the Year' in 2004.They are proficient in explaining how a single image is worth thousand words and can break the barriers of language but not at the cost of the ad's emotional power.
Contract Advertising India Ltd:This advertising company of India is one of the leading advertising agencies in India. It is one-to-one customer lifecycle management advertising agency. It was founded in 1992 and is situated in Mumbai. It offers a wide range of services like online marketing and strategy and many others.
from
priti kumari
pgdm 1 semester
October 27, 2009
Advertising Ideas for Small Businesses
1. Radio advertising.
Another advertising idea you may not have thought of is radio advertising. Running ads on a local radio station can be both effective and relatively inexpensive.
11. Bench/bus stop advertising.
Looking to reach a mass audience? Then transit advertising may be the best advertising idea for you. Contact your local transit company for information on bench, bus and shelter advertising possibilities.
2. Local website advertising.
More people are spending more time online than ever before. Cover all your small business advertising bases by ensuring that your business is listed on websites providing business information for your local area. Many municipalities, for instance, offer business listings on their sites.
3. Trade show participation.
One of the main reasons to participate in trade shows is to be seen and get known. While participating in big trade shows can be quite expensive, there are a lot of smaller opportunities that may work well for your business, from trade shows put on by local business associations through trade shows focused on particular industries. See Trade Show Marketing for how to make the most of your trade show experience.
4. Email advertising.
If you already have an in-house mailing list or are able to develop one, email advertising can work for you. I see this advertising idea as more of a way to communicate with current customers than to bring in new ones because of the ever-growing hostility to spam.
5. Community involvement.
Visible, tangible involvement with your community is more than good PR; it’s also very effective small business advertising. So choose a charitable event or community association to get involved with and let yourself be seen as a business that cares.
6. Cross-promotion.
Joining forces with other businesses can greatly increase your advertising power and your marketing reach. Kare Anderson explains how this advertising idea works and how to jump-start your cross-promotion efforts in Attract More Customers through Cross-Promotion.
7. eBay listings.
eBay can be a fast and inexpensive way to make your potential customers aware of your products. When you list an item for auction, you’re also advertising your business to whoever views the listing. Get started selling successfully on eBay with 7 Tips for Selling on eBay.
Will all of these seventeen advertising ideas work for your small business? No! But by choosing several of these advertising ideas and focusing on them, you’ll be able to grow your customer base much more quickly than you would by relying on word-of-mouth alone. Like any kind of marketing you do, of course, your small business advertising will be most effective if you plan your advertising campaign and track your results.
Another advertising idea you may not have thought of is radio advertising. Running ads on a local radio station can be both effective and relatively inexpensive.
11. Bench/bus stop advertising.
Looking to reach a mass audience? Then transit advertising may be the best advertising idea for you. Contact your local transit company for information on bench, bus and shelter advertising possibilities.
2. Local website advertising.
More people are spending more time online than ever before. Cover all your small business advertising bases by ensuring that your business is listed on websites providing business information for your local area. Many municipalities, for instance, offer business listings on their sites.
3. Trade show participation.
One of the main reasons to participate in trade shows is to be seen and get known. While participating in big trade shows can be quite expensive, there are a lot of smaller opportunities that may work well for your business, from trade shows put on by local business associations through trade shows focused on particular industries. See Trade Show Marketing for how to make the most of your trade show experience.
4. Email advertising.
If you already have an in-house mailing list or are able to develop one, email advertising can work for you. I see this advertising idea as more of a way to communicate with current customers than to bring in new ones because of the ever-growing hostility to spam.
5. Community involvement.
Visible, tangible involvement with your community is more than good PR; it’s also very effective small business advertising. So choose a charitable event or community association to get involved with and let yourself be seen as a business that cares.
6. Cross-promotion.
Joining forces with other businesses can greatly increase your advertising power and your marketing reach. Kare Anderson explains how this advertising idea works and how to jump-start your cross-promotion efforts in Attract More Customers through Cross-Promotion.
7. eBay listings.
eBay can be a fast and inexpensive way to make your potential customers aware of your products. When you list an item for auction, you’re also advertising your business to whoever views the listing. Get started selling successfully on eBay with 7 Tips for Selling on eBay.
Will all of these seventeen advertising ideas work for your small business? No! But by choosing several of these advertising ideas and focusing on them, you’ll be able to grow your customer base much more quickly than you would by relying on word-of-mouth alone. Like any kind of marketing you do, of course, your small business advertising will be most effective if you plan your advertising campaign and track your results.
BY : ANOOP KUAMR GUPTA
PGDM 1st sem
Tried and True Small Business Advertising Ideas
1. The Yellow Pages.
There’s still a lot of people who use the yellow pages to find the businesses they’re looking for – and they won’t find you if your small business isn’t listed there. Get the biggest yellow page ad you can afford; the more visibility the better.
2. Newspaper advertising.
Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful small business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach.
3. Direct mail.
Direct mail can be very effective small business advertising – and is much more favourably received than other direct marketing media, such as email or telemarketing. And even if you don’t have a mailing list, you can still geographically target your mail.
4. Magazine advertising.
This advertising idea can be a very effective way of reaching a target market. The trick is to choose the magazines or e-zines that best match the market you’re targeting.
5. Business cards.
Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further and Make Your Business Card a Marketing Vehicle?
6. Joining professional/business organizations.
Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising. And being a member can be good small business advertising in itself.
7. Vehicle advertising.
The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible small business advertising. If you’re not ready for custom graphics or a magnet quad sign that sit atop your vehicle, go for a magnetic sign that you can take off when you want.
Advertising Ideas You May Not Have Tried Yet
8. Sending promos with invoices.
Little advertising ideas can be powerful, too. If you’re sending out an invoice, why not take the opportunity to include some small business advertising? To draw new customers, try something such as a “bring-a-friend” promotion.
9. Cable TV advertising.
So you can’t afford to advertise your business during the Super Bowl. That doesn’t mean you have to miss out on the household reach of TV. Cable TV companies offer advertising ideas within the budget of small businesses, from advertising on the TV Guide Listings or Real Estate channels through running infomercials.
There’s still a lot of people who use the yellow pages to find the businesses they’re looking for – and they won’t find you if your small business isn’t listed there. Get the biggest yellow page ad you can afford; the more visibility the better.
2. Newspaper advertising.
Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful small business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach.
3. Direct mail.
Direct mail can be very effective small business advertising – and is much more favourably received than other direct marketing media, such as email or telemarketing. And even if you don’t have a mailing list, you can still geographically target your mail.
4. Magazine advertising.
This advertising idea can be a very effective way of reaching a target market. The trick is to choose the magazines or e-zines that best match the market you’re targeting.
5. Business cards.
Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further and Make Your Business Card a Marketing Vehicle?
6. Joining professional/business organizations.
Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising. And being a member can be good small business advertising in itself.
7. Vehicle advertising.
The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible small business advertising. If you’re not ready for custom graphics or a magnet quad sign that sit atop your vehicle, go for a magnetic sign that you can take off when you want.
Advertising Ideas You May Not Have Tried Yet
8. Sending promos with invoices.
Little advertising ideas can be powerful, too. If you’re sending out an invoice, why not take the opportunity to include some small business advertising? To draw new customers, try something such as a “bring-a-friend” promotion.
9. Cable TV advertising.
So you can’t afford to advertise your business during the Super Bowl. That doesn’t mean you have to miss out on the household reach of TV. Cable TV companies offer advertising ideas within the budget of small businesses, from advertising on the TV Guide Listings or Real Estate channels through running infomercials.
BY: NEHA GOYAL
PGDM 1st sem
Sony Ericsson Aino
After dozens of rumours, and no end of speculation it’s pretty much common knowledge that within the next few months Sony Ericsson’s launching two multimedia phones. So we’ve already talked about the Satio, it’s time to meet the Aino.
As with the Satio, the Sony Ericsson Aino combines two of Sony’s best features, gone are the days deciding between the cybershot and the walkman. The Aino provides the best of both worlds - an 8 megapixel camera, with everything you’d expect from a Sony Ericsson - autofocus, LED flash, geotagging, touch focus, face detection and so much more. Naturally, it boasts the latest Walkman player, offering not only a fantastic sound but great graphics as well.
Aesthetically, it’s not breaking any boundaries. Sure it’s compact and simple, giving it a rather sleek modern look. It’s what’s inside that’s the money maker. The graphics are pretty spot on, nothing less than we’ve come to expect from Sony. You may notice that the menus are similar to those on the PSP or PS3, this is no coincidence. The Aino is the first of its kind, bridging the gap between the mobile phone and the games console. The Remote Play feature is clearly its ‘piece de resistance’ allowing access, control, interaction and streaming of any content on your PS3. For those of you who are yet to be convinced, the MediaGo software could just swing it. Basically it allows you to download any multimedia content you’re hoarding on your PC via Wi-Fi straight to your mobile. Finally, if that hasn’t impressed you, there is yet another feature, this time allowing you to watch, pause and record live TV streams on your mobile.
The only problem I’ve encountered so far, is my pet hate, the 3.5mm audio jack, or rather the lack of. Considering the Sony Ericsson Aino’s supposed to be the latest multimedia phone on offer, you’d assume a simple universal jack would have been the better option. Never the less, the Aino still offers the latest technology and could well have paved the way for more ‘gamer’ phones.
After dozens of rumours, and no end of speculation it’s pretty much common knowledge that within the next few months Sony Ericsson’s launching two multimedia phones. So we’ve already talked about the Satio, it’s time to meet the Aino.
As with the Satio, the Sony Ericsson Aino combines two of Sony’s best features, gone are the days deciding between the cybershot and the walkman. The Aino provides the best of both worlds - an 8 megapixel camera, with everything you’d expect from a Sony Ericsson - autofocus, LED flash, geotagging, touch focus, face detection and so much more. Naturally, it boasts the latest Walkman player, offering not only a fantastic sound but great graphics as well.
Aesthetically, it’s not breaking any boundaries. Sure it’s compact and simple, giving it a rather sleek modern look. It’s what’s inside that’s the money maker. The graphics are pretty spot on, nothing less than we’ve come to expect from Sony. You may notice that the menus are similar to those on the PSP or PS3, this is no coincidence. The Aino is the first of its kind, bridging the gap between the mobile phone and the games console. The Remote Play feature is clearly its ‘piece de resistance’ allowing access, control, interaction and streaming of any content on your PS3. For those of you who are yet to be convinced, the MediaGo software could just swing it. Basically it allows you to download any multimedia content you’re hoarding on your PC via Wi-Fi straight to your mobile. Finally, if that hasn’t impressed you, there is yet another feature, this time allowing you to watch, pause and record live TV streams on your mobile.
The only problem I’ve encountered so far, is my pet hate, the 3.5mm audio jack, or rather the lack of. Considering the Sony Ericsson Aino’s supposed to be the latest multimedia phone on offer, you’d assume a simple universal jack would have been the better option. Never the less, the Aino still offers the latest technology and could well have paved the way for more ‘gamer’ phones.
Now, Bollywood soundtracks on pen drives and SD cards
T-Series chairman and managing director Bhushan Kumar says the marketing of film soundtracks on data storage devices is a big step towards combating piracy and illegal downloads of music.
“Digital platforms are being widely used to consume entertainment. India is also seeing a rapid growth in mobile phone and Internet users,” he says.
Kulmeet Makkar, chief executive officer (CEO) of BIG Music and Home Entertainment, adds, “The SD card is suited for the mobile consumer, while the pen drive would, perhaps, find favour with the urban, laptop-wielding consumer.”
US-based flash memory drive manufacturer SanDisk Corp. first developed the SD memory card pre-loaded with music, for which it tied up with Universal Music Group, SonyBMG Music Entertainment and TimeWarner Music. These were available at Best Buy stores in the US. In India, its pre-loaded memory cards cost as much as Rs725 each and the content is not customized to local tastes.
Pricing also threatens to spoil the new initiative by the Indian music industry. Against the Rs525 that a micro SD card costs, shops in the subterranean depths of Delhi’s Palika Bazar offer compact discs (CDs) stuffed with MP3 files of about 15-20 movie soundtracks for as little as Rs50.
Similar fare is available from the pavement vendors who line the sidewalk from Chhatrapati Shivaji Terminus to Kala Ghoda in Mumbai.
Every Indian town has similar hubs of pirated goods where vendors scurry for cover during police raids, then resurface sooner or later.
More tech-savvy consumers look online for the free, pirated Torrent Downloads that pop up soon after a soundtrack is released. The Indian music industry loses Rs1,300 crore annually because of piracy, according to Savio D’Souza, secretary general of the Indian Music Industry, an association of 142 music companies. He views the latest initiative of the music industry more as a marketing gimmick than a serious attempt to curb piracy.
Arun Kumar, senior general manager (marketing) at T-Series, defends the hefty price tags on the pen drives. “The 2GB drive offers a lot of extras. For instance, with Blue we gave the consumer music director A.R. Rahman’s last year’s hits, audio-visual clips, ringtones, wallpapers and much else,” he says. Rahman is also the Oscar-winning composer of Slumdog Millionaire soundtrack.
RPG group’s Saregama India Ltd, planning to release six titles on memory chips and SDs, offers the music on rewritable disks. Saregama CEO Apurv Nagpal claims that music companies launched new formats because of market demand.
“Phone re-chargers are selling chips with illegal content. The request came from organized traders to legitimize this format. The demand is greater for music video/video content, though,” he adds.
Sanjeev Mahajan, CEO of B.K. Modi’s Spice Televentures’ mobile retail company Hotspot, says, “There is a niche set of consumers that are buying these products right now. It is up to the content providers to popularize it on mobile phones and other portable devices, but the start is promising.”
Last year, Hotspot launched its movie card, which enabled mobile phone users to watch the latest Bollywood movies on a 320x240 pixel screen. Priced at Rs350, the movie card is a 1GB SD card containing a full-length movie along with ringtones, wallpapers and other trivia.
Currently, music producers either tie up with memory storage device manufacturers and co-brand their products or they import the memory devices and sell embedded content. For Blue, T-Series tied up with hardware manufacturer Transcend Information Inc. and embedded its content on the devices.
The new medium won’t cannibalize the older music formats such as CDs, priced at about Rs150 for soundtracks, as the retail prices are higher for the new products, with dealer margins varying between 50-60%. Besides, the new formats use compressed audio, which don’t deliver the same audio quality as a CD.
Others say that pen drives and SD memory chips will hasten the demise of the traditional formats.
“More people are consuming music on digital networks; they are connected and on the move. Cassette and CD sales are slowing between 5% and 15% year-on-year depending on the territory and the genre,” says Big Music’s Makkar.
Kumar of T-Series says the industry will have to adapt to the change. “Every format comes in and makes space for itself. We’ll have to be prepared for what the consumers demand,” he adds.
T-Series chairman and managing director Bhushan Kumar says the marketing of film soundtracks on data storage devices is a big step towards combating piracy and illegal downloads of music.
“Digital platforms are being widely used to consume entertainment. India is also seeing a rapid growth in mobile phone and Internet users,” he says.
Kulmeet Makkar, chief executive officer (CEO) of BIG Music and Home Entertainment, adds, “The SD card is suited for the mobile consumer, while the pen drive would, perhaps, find favour with the urban, laptop-wielding consumer.”
US-based flash memory drive manufacturer SanDisk Corp. first developed the SD memory card pre-loaded with music, for which it tied up with Universal Music Group, SonyBMG Music Entertainment and TimeWarner Music. These were available at Best Buy stores in the US. In India, its pre-loaded memory cards cost as much as Rs725 each and the content is not customized to local tastes.
Pricing also threatens to spoil the new initiative by the Indian music industry. Against the Rs525 that a micro SD card costs, shops in the subterranean depths of Delhi’s Palika Bazar offer compact discs (CDs) stuffed with MP3 files of about 15-20 movie soundtracks for as little as Rs50.
Similar fare is available from the pavement vendors who line the sidewalk from Chhatrapati Shivaji Terminus to Kala Ghoda in Mumbai.
Every Indian town has similar hubs of pirated goods where vendors scurry for cover during police raids, then resurface sooner or later.
More tech-savvy consumers look online for the free, pirated Torrent Downloads that pop up soon after a soundtrack is released. The Indian music industry loses Rs1,300 crore annually because of piracy, according to Savio D’Souza, secretary general of the Indian Music Industry, an association of 142 music companies. He views the latest initiative of the music industry more as a marketing gimmick than a serious attempt to curb piracy.
Arun Kumar, senior general manager (marketing) at T-Series, defends the hefty price tags on the pen drives. “The 2GB drive offers a lot of extras. For instance, with Blue we gave the consumer music director A.R. Rahman’s last year’s hits, audio-visual clips, ringtones, wallpapers and much else,” he says. Rahman is also the Oscar-winning composer of Slumdog Millionaire soundtrack.
RPG group’s Saregama India Ltd, planning to release six titles on memory chips and SDs, offers the music on rewritable disks. Saregama CEO Apurv Nagpal claims that music companies launched new formats because of market demand.
“Phone re-chargers are selling chips with illegal content. The request came from organized traders to legitimize this format. The demand is greater for music video/video content, though,” he adds.
Sanjeev Mahajan, CEO of B.K. Modi’s Spice Televentures’ mobile retail company Hotspot, says, “There is a niche set of consumers that are buying these products right now. It is up to the content providers to popularize it on mobile phones and other portable devices, but the start is promising.”
Last year, Hotspot launched its movie card, which enabled mobile phone users to watch the latest Bollywood movies on a 320x240 pixel screen. Priced at Rs350, the movie card is a 1GB SD card containing a full-length movie along with ringtones, wallpapers and other trivia.
Currently, music producers either tie up with memory storage device manufacturers and co-brand their products or they import the memory devices and sell embedded content. For Blue, T-Series tied up with hardware manufacturer Transcend Information Inc. and embedded its content on the devices.
The new medium won’t cannibalize the older music formats such as CDs, priced at about Rs150 for soundtracks, as the retail prices are higher for the new products, with dealer margins varying between 50-60%. Besides, the new formats use compressed audio, which don’t deliver the same audio quality as a CD.
Others say that pen drives and SD memory chips will hasten the demise of the traditional formats.
“More people are consuming music on digital networks; they are connected and on the move. Cassette and CD sales are slowing between 5% and 15% year-on-year depending on the territory and the genre,” says Big Music’s Makkar.
Kumar of T-Series says the industry will have to adapt to the change. “Every format comes in and makes space for itself. We’ll have to be prepared for what the consumers demand,” he adds.
October 26, 2009
Maruti Suzuki Alto Flash Limited Edition
Adding feathers to Maruti Suzuki Alto range, the automaker has reinvented Alto and launched it as Alto Flash in a 'limited edition'. This all new stylish, youthful and sparkling look of Alto Flash is designed to give complete comfort to the customers. The recently launched Maruti Suzuki Alto has enhanced aesthetics and improved design element to it that are not present in the original Alto. Maruti Suzuki Alto Flash, the new variant of Alto will give a mileage of 18.1 kmpl and is certified by ARAI. This recently launched car is available in five colours that are attractive and are loved by various Alto owners. While the design and look of the new Alto Flash is almost the same as its sibling Alto, minor alterations and styling of the vehicle has been done to give it a fresh and luxurious appeal. Customer's comfort is the prime aim behind the new look. The different and special features of Maruti Suzuki Alto Flash include art leather seat covers, front power windows, designer graphics, body-coloured feather-touch mirror, bumpers, door handles and body moulding. According to the reports, this new car comes with various in-built accessories worth Rs. 18,500 for free. Alto Flash in India has been launched in a limited edition and will be available in same ex-showroom price range as AltoColours Options of Maruti Suzuki Alto Flash Limited Edition
Silky Silver
Pearl Silver
Blue Blaze
Fire Brick Red
White
Adding feathers to Maruti Suzuki Alto range, the automaker has reinvented Alto and launched it as Alto Flash in a 'limited edition'. This all new stylish, youthful and sparkling look of Alto Flash is designed to give complete comfort to the customers. The recently launched Maruti Suzuki Alto has enhanced aesthetics and improved design element to it that are not present in the original Alto. Maruti Suzuki Alto Flash, the new variant of Alto will give a mileage of 18.1 kmpl and is certified by ARAI. This recently launched car is available in five colours that are attractive and are loved by various Alto owners. While the design and look of the new Alto Flash is almost the same as its sibling Alto, minor alterations and styling of the vehicle has been done to give it a fresh and luxurious appeal. Customer's comfort is the prime aim behind the new look. The different and special features of Maruti Suzuki Alto Flash include art leather seat covers, front power windows, designer graphics, body-coloured feather-touch mirror, bumpers, door handles and body moulding. According to the reports, this new car comes with various in-built accessories worth Rs. 18,500 for free. Alto Flash in India has been launched in a limited edition and will be available in same ex-showroom price range as AltoColours Options of Maruti Suzuki Alto Flash Limited Edition
Silky Silver
Pearl Silver
Blue Blaze
Fire Brick Red
White
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