Nestlé is the world's biggest food manufacturer, with around 480 factories in 86 countries, and a portfolio that ranges from baby foods to pet care, from chocolate to mineral water. Its world-famous brands include Nescafe, Kit Kat and Perrier, among many others. The group also owns a large shareholding in cosmetics company L'Oreal. As with other food companies, recent years have seen a greater concentration on a focused food and beverage business. In particular Nestlé has leveraged its performance in sectors such as ice cream and petfoods with an aggressive acquisition strategy. Advertising Age estimated global measured advertising expenditure of $2.3bn in 2008, making Nestlé the world's #10 advertiser.
Adbrands coverage of Nestlé is split across several different pages. See also regional coverage of Nestlé USA, Nestlé Latin America, Nestlé UK, Nestlé Australia and Nestlé Japan.
Advertising: Which agencies handle advertising for Nestlé? The searchable account assignments database is available to full subscribers to Adbrands.net premium services.
Competitors: see Food Sector, Non-Alcoholic Beverages Sector and Petcare Sector indexes for other companies
The Adbrands Company Profile of Nestlé summarises the company's history and current operations and also contains the following brand links:
No comments:
Post a Comment